Post on 14-Jul-2020
The Mega Trend ofEmbedded Computing
Howard Lin
Managing Director
November 9th , 2010
Advantech Business and Strategy Update
Market Insight
The Mega Trends in IT and Automation Industry
Embedded Technology Trends & Solutions
Advantech Embedded Core Service
Advantech Design & Manufacture Services
Agenda
Fact Sheet
Leading Industrial Computing Platform & Services Company Worldwide
Established in: May 1983
Public Listed in: December 1999
Bloomberg Ticker : 2395 TT MSCI composite
Market Cap : US$ 1,111M
CEO: K.C. Liu
Worldwide Employees: 4,056 ( 1,306 in Taiwan)
Worldwide PresenceTruly Global & Truly Local – in 18 countries and 39 cities
RMA center for Europe / Russia
0
100
200
300
400
500
600
700
800
900
1000
2003 2004 2005 2006 2007 2008 2009 2010 2011 2012 2013
282
334373
452 482523
444
Year
Reven
ue in
mil
lion
s,
US
D
1Billion
636
763
915
2013
$1 Billion MilestoneAdvantech@30
Advantech is market leader
• Worldwide : 17% (USD $1914.5M)
• EMEA : 11% (USD $ 866M)
• China : 49.3% (USD $ 692.7M)
• America : 22% (USD $ 412.1M)
Rackmount IPC
37.1%EMEA Market Size: USD $694M
Embedded Box IPC
8.9%EMEA Market Size: USD $ 172M
IPC Market Share (IMS Research, 2009)
The World/EMEA Market for Embedded Boards & Modules
(IMS Research, 2010)
68%
Top 1
Single Board Computers
Worldwide
Market Size: US $ 1664M
Standalone Board: ATX, MicroATX, Mini-ITX, Nano-ITX,EPIC, Pico-ITX, EBX, 3.5”/5.25” SBC
68%
Top 1
Single Board Computers
EMEA
Market Size: US $ 582 M
12%
Top 2
Standalone Boards
Worldwide
Market Size: US $ 290M
16%
Top 2
Computer On Modules
EMEA
Market Size: US $ 137 M
1950
Computer
1965
Mainframe
1980
Personal Computer
1995
Internet &
WWW
2010
IOT & Cloud
Computing
The 15-year PC Cycle
Source: IBM Louis V. Gerstner, Jr.
The Mega Trends in Technology
Cloud Computing
Internet of Things
Smart Planet
The Convergence of 3 “I”
• SOC, Embedded Computing
• RFID, MEMS, WSN
• Intelligent S/W
Instrumented
• 2 billon mobile user,2.5 billion
Internet Users, 15 billion Connected Device
• Wireless: Wi-Fi, Wi-Max, 3G, LTE
• IPV6, M2M
Interconnected
• Cloud Computing
• Super Computer
• Artificial Intelligence
• Innovation
Intelligent
Smarter
TransportationSmarter Grid
A New Intelligence for a Smarter Planet
Source: IBM
Smarter
Supply ChainSmarter
Cities
Smarter
HealthcareSmarter
Food
Smarter
Oilfields
Smarter
Retail
Smarter Water
Management
Smarter
ManufacturingSmarter
Weather
Smarter
Regional
Development
A Winning Strategic Ecosystem Alliance
Embedded Technology Trends
Compact
Low Power
Wireless
Extended Temperature
Security
COM-Ultra
2.76” x 2.76”
4 – 6 Watts
Microsoft
Distribution
,
Design & Manufacturing Services
Board
Design
System
Design
Thermal
Design
SW/FW
Design
EMI Test
Vibration Test
Temperature & Humidity Test
ESD Test
Thermal chamber with without
air flow
Safety Test
Conducted Tester
Design Testing Lab
Design & Manufacturing Services
QE & DTER&DQC
IQC IPQC FQCCustomer AE & RMA
•NPI period
•ECOP/ECOM
•PN approval
•Testing period
•Verification
•Certification
•MTBF prediction
•Bug report
•Incoming material
inspection
•Material quality control
•In process quality
inspection
•RWK quality control
•Finished goods inspection
•Production quality control
•Quality information
•Feedback
•Questionnaire
•PR/QDR
•Service period & policies
•Quality issue handling
•Customer feedback handling
•DOA & RMA rate/trend analytics
•Top return product analytics
DQA MQA CQA
Closed Loop QA Process
Design & Manufacturing Services
Product Development Revenue & Expenditures
Time to Profit
Break-even
Point
Cash
Flow
+
-
Proposal Plan Testing Production MP Life Cycle
Total Cost
+ + + +Market
Survey Cost
Proposal
Design
Prototyping
Validation
R & D
Purchasing
Production
Quality
Production
Order
Distribution
Pricing
Selling
Feedback-
Handling
RMA
After Services
Advantech Supports Customers to Improve Profitability thru
Streamlined Design-In Services
Enabling an Intelligent Planet with
Embedded Design-In Services