Post on 17-May-2018
Monthly Newsletter of I.T.S. MARKETING CLUB
The Marrecus Line
INSTITUTE OF TECHNOLOGY & SCIENCE MOHAN NAGAR, GHAZIABAD
Shelf Space
Testimonials
Next Generation Product
TVS Scooty
Business
Personality- Sunil Bharti
Mittal
Turnkey
Online
Business
Career Plus
Marketing
Quiz
Newly
Launched
Product
Star
Product of
the Month
Readers
Point
Visit – www.its.edu.infor more info.
OCT. 2013
Volume 2 Issue 07
NAAC „A‟ GRADE Accredited
ISO 9001-2008 Certified
Upcoming Event
National Seminar on
The Future of Marketing:Challenges & opportunities
Date : 29th & 30
th Nov 2013
Venue: Auditorium,
Institute of Technology & Science
Mohan Nagar, Ghaziabad.
What Is A Turnkey Online Business?
A turnkey business is any business that can be operated from the
comfort of your own home, on a part-time basis, if that is what you wish.
There are all kinds of different turnkey business available to you, but the ones that
have proven to have the best chance of success are those that have the following
traits:-
1) The products that you sell should be something that there is a high level of
demand for. That doesn’t mean you need a product that is trendy or fashionable,
but rather something that will benefit the customer over an extended period time.
2) Look for a business that delivers a good income plan from the stat whilst also
having the ability to build residual income as you go. By building a residual
income, you will not have to devote so much time to marketing and working on
the business, giving you more time to spend with your family. That is the freedom
a good turnkey business should deliver.
3) A system should be in place that can be duplicated over and over again, and
which allows the business to tell and sell for you. It’s not everyone that is good at
marketing and talking to potential customers, even when they have a great
product. You need a system that does it all for you.
4) The best way to be effective in a business is if you have the proper training.
Look for a system that comes with a comprehensive training package so that you
can be confident when you start.
5) Find a business that has mentors who can help you replicate the success that
they have seen. They can show you how they made their money via a turnkey
business while helping you avoid the pitfalls that lie ahead. The best way to learn
and achieve success is by following the lead of someone that has already done it.
Turnkey
Turnkey- Online Business
OCT. 2013
Volume 2 Issue 07
MARRECUS LINE B-Tag Line “We understand your world” related to HDFC Bank
In this issue!
Turnkey Online
Business…2
Business Personality…3
Career Plus …4
Newly Launched
Product…5
Marketing Quiz …6
Star product of the
month…7
Expo Zone...8
Shelf Space...9
Next Generation
Product…10
Readers Point…11
BUSINESS PERSONALITY Subash Chandra
Name- Subash Chandra
Born- November 30th, 1950
(Chairman of the Essel group)
Subash Chandra is an Indian media mogul who is chairman of Essel Group, He was born on
30th November 1950, at Adampur Mandi village, Haryana. He wanted to be an engineer, but
destiny had something else in store for him. He dropped his studies after class 12 from CAV
High School and learned the rules of business from his grandfather, late Jaganath Goenka, which
set the path for his future.
Subhash Chandra Chairman of Essel Group had a dream run in his career. A onetime rice
exporter then ventured in media and launched India's satellite television revolution. His flagship
Zee TV is ranked among top three Indian TV channels. Other flagship brand include Dish tv is
the country's largest direct-to-home service with 6.2 million subscribers,DNA (Daily news and
analysis) He is also engaged in business activities like packaging, theme parks, interactive,
lotteries and cinema multiplexes.
Idea of TV Channel
A casual visit by Chandra to a friend at Mumbai Doordarshan in the early 1990′s struck an idea
of setting up his own broadcasting company without even having the technical know how of
broadcasting business.Interestingly, Chandra achieved whatever he dreamt of.Indian laws
restrained him from entering into such a project, but the well-determined Chandra found a way
out to this problem and set up Asia Today Limited with equity participants from non-resident
Indians.
The first private satellite television channel named Zee TV on 2nd October 1992, which has
today made him a global media player.
Recent venture
His recent venture the Indian Cricket League, a domestic Twenty20 cricket league has involved
in controversy with the Board of Control for Cricket in India, the nation's governing body in the
sport. He also set up Transnational Alternate Learning for Emancipation and Empowerment
thorough Multimedia TALEEM Research Foundation in May 1996. Chandra is the President of
the Global Vipassana Foundation. He is the Chairman of Ekal Vidyalaya Foundation of India.
In news
Zee tv recent launched &pictures to attract youth generation by offering latest movies which
father strengthen their position in the movies channel category. The launch of Esselnakasa in
water purifier segment is a huge run away success.
MARRECUS LINE C-Tag Line "Jeevan suraksha ka / naya nazariya" related to Bharti AXA
OCT. 2013
Volume 2 Issue 07
In this issue!
Turnkey Online
Business…2
Business
Personality…3
Career Plus …4
Newly Launched
Product…5
Marketing Quiz …6
Star product of the
month…7
Expo Zone...8
Shelf Space...9
Next Generation
Product…10
Readers Point…11
leadership
inclusiveness
caring
character
building
D-Tag Line “Happiness delivered” related to Home Shop 18
“Every advertisement should be thought of as a contribution to the complex symbol which is the brand image” -Leo Burnett
Delphi method A method of forecasting based on asking a group of experts for their best estimate of a future event, then processing and feeding back some of the information obtained, and then repeating the process; on the last set of responses, the median is usually chosen as the best estimate for the group.
MARRECUS LINE
Registrations close: 15 November 2013 Course begins: 25 November 2013 Course fee: R9,300
The course in a nutshell:
10-week part-time short course presented online throughout South Africa
Understand the fundamentals of planning and running a successful marketing campaign
Learn about market and customer analysis, and gain insight into brand development, sales,
marketing channels and market research
Upon successful completion of the UCT Marketing short course, students will be awarded
aCertificate of Completion, approved by the University of Cape Town
Course modules:
Module 1 Understanding marketing management and planning
Module 2 Market research
Module 3 Branding strategy
Module 4 The product or service plan
Module 5 Competitive analysis
Module 6 Marketing tactics and channels
Module 7 Internet marketing
Module 8 The sales plan
Module 9 Implementing your marketing strategy
Module 10 Measuring marketing success
Who should attend this course?
The course is suitable for anyone who wants to acquire or sharpen their marketing skills.
It is beneficial for small-business owners, managers, entrepreneurs and aspiring and current
marketing professionals, including general and marketing managers, sales executives, brand
managers, consultants, internet marketers and strategists.
For more details, please contact: Contact person: Talana Telephone: +27 (0)21 447 7565 Email: talana@getsmarter.co.za
Delphi method. A method of forecasting based on asking a group of experts for their best estimate of a future event, then processing and feeding back some of the information obtained, and then repeating the process; on the last set of responses, the median is usually chosen as the best estimate for the group.
OCT. 2013
Volume 2 Issue 07
CAREER PLUS
Demand Backward Pricing:-
It’s a pricing method in which an estimation is made of the price that customers are
willing to pay for a given product, this price is then compared to the per unit cost to
see if it meets the firm's profit objectives.
In this issue!
Turnkey Online
Business…2
Business Personality…3
Career Plus …4
Newly Launched
Product…5
Marketing Quiz …6
Star product of the
month…7
Expo Zone...8
Shelf Space...9
Next Generation
Product…10
Readers Point…11
LEADERSHIP
leadership
inclusiveness
caring
character
LG G2 32GB-39527
G2 32GB has beautiful, sharp display and Android interface with LG's highly customizable skin.
It hasCutting edge performance with outstanding camera - easily one of the best ever on Android phones - takes incredibly clear and well-exposed images. It is also equipped with some silent features like excellent audio/video playback, decent loudspeaker, good battery life but it uninspiring design might be the only lack in it.
Newly Launched Products
MARRECUS LINE E-Tag Line “There is a gypsy in everyone” related to Maruti Gypsy
Mercedes-Benz India launches all-new 'My Mercedes' after sales initiative
In today’s market conditions, the after sales and service experience is as important, if not more important than the actual buying experience. In the higher spectrum of the Indian automotive scene, most car buying decisions are based, not entirely on practicality, perceived value and looks but also by the ‘Word of mouth’ technique. Mercedes-Benz, with its legacy worldwide and in India have recently had to deal with a lot of competition from other similar marquees. However, after launching what seemed to be a never-ending salvo of exciting new products, Mercedes-Benz has today revealed its future strategies that concentrate more on the post sale experience.
NOKIA LUMIA 1020-44542 LUMIA 1020 has Unibody polycarbonate design with pleasant display with iridescent color reproduction, deep black color, and wide viewing angles. It is equipped with slick Windows Phone interface. With silky smooth performance and Nokia apps. Reloaded with stunning, powerful camera - pretty much the best, ever on a smartphone - takes immaculate pictures, and is a brilliant replacement for full point-and-shoot camera excellent loudspeakers. But we can say Windows Phone app ecosystem lags behind that of Android and iOS.
Cream bell launches range of smoothies in mango and strawberry flavors
creambell, one of India’s fastest growing ice cream brands, has launched the country's first-ever range of ice cream smoothies, which offers consumers the taste and texture of real fruit smoothies. The smoothies will be available at all retail outlets and on push-carts in two flavours – mango and strawberry – in 400ml triangular tubs which are priced at Rs 90 and easy to grip.
OCT. 2013
Volume 2 Issue 07
Advocacy Advertising:-
A type of advertising intended to influence a target audience on some matter, such as political or social issue, that also impacts the marketing organization.
In this issue!
Turnkey Online
Business…2
Business Personality…3
Career Plus …4
Newly Launched
Product…5
Marketing Quiz …6
Star product of the
month…7
Expo Zone...8
Shelf Space...9
Next Generation
Product…10
Readers Point…11
BRAIN STORMING
Marketing Quiz
leadership
inclusiveness
caring
character
building
G-Tag Line “Life Namkeen Banaiye !” related to Parle Monaco
A. Zoozoos were the huge successful marketing campaign for Vodafone. ZooZoos
are advertisement characters promoted by Vodafone since the Indian Premier
League Season 2.which advertisement agency has created it?
a)Publics b)Ogilvy &Mather c) Omnicom d) WPP
B. KTM Duke known for its sporty design and speed. what is the latest offering model of KTM in India? a) Duke 200 b) 1190 ADVENTURE R c) Freeride350 d) Duke 390 C.If we consider BCG Matrix what could be the cash cow of jyothy laboratories
among the following.
a) Exo
b) Nirma
c) Ujala
d) Dettol
D. General motors Chevrolet was recently in news due to restart of its production
of a sport utility vehicles which is .
a) Enjoy c) Captive
b) Tavera d) Sail
E. Who is the brand ambassador of Micromax mobiles
a) Hugh jackman b) Akshay kumar c) Imran khan d)Ricky ponting
A. very high price with low promotion
level
B. Work hard, smart, be dedicated and
have self-belief
C. 75 percent
D. All of the above
B. Open rates
Congratulation!
Complete the Marketing Quiz and mail us along with your photo at
marrecusline@its.edu.in we will publish the Winner name with photo in next edition.
MARRECUS LINE
Answer of Marketing Quiz August, 2013
OCT. 2013
Volume 2 Issue 07
Aman Singhal PGDM (2013-15)
In this issue!
Turnkey Online
Business…2
Business Personality…3
Career Plus …4
Newly Launched
Product…5
Marketing Quiz …6
Star product of the
month…7
Expo Zone...8
Shelf Space...9
Next Generation
Product…10
Readers Point…11
Star Product of the Month
Being Human
H-Tag Line “Dikhaane ka jee kare” related to Greenlam laminates MARRECUS LINE
With a huge fan following, Salman Khan being human clothing and apparels is all
set to be the star product of the month as it has huge fan following and popularity
like as Salman Khan. IT created huge buzz in the market. IT has main concentration
on summer and winter collection of male-winter collection of female and kids wear
collections. Being in path of sustainable development Being Human clothing is a
joint venture between Salman Khan Foundation and Mandhana industries.
It has ties up with myntra.com for sales of clothing online, franchises all over India
Bike-maker Suzuki Motorcycle India has partnered with the Being Human
Foundation, an initiative by Bollywood actor Salman Khan, to launch a special
edition of its scooter 'Suzuki Access'.
As part of the tie-up, Suzuki dealers will also sell Being Human apparel and
merchandise.
OCT. 2013
Volume 2 Issue 07
In this issue!
Turnkey Online
Business…2
Business Personality…3
Career Plus …4
Newly Launched
Product…5
Marketing Quiz …6
Star product of the
month…7
Expo Zone...8
Shelf Space...9
Next Generation
Product…10
Readers Point…11
Expo Zone
"33rd India Int. Trade Fair "at Pragati Maidan, New Delhi
G-Tag Line "A class apart” related to TATA Manza
"The sole purpose of marketing is to sell more to more people, more often and at higher prices. There is no other reason to do it." -Sergio Zyman
MARRECUS LINE
OCT. 2013
Volume 2 Issue 07
In this issue!
Turnkey Online
Business…2
Business Personality…3
Career Plus …4
Newly Launched
Product…5
Marketing Quiz …6
Star product of the
month…7
Expo Zone...8
Shelf Space...9
Next Generation
Product…10
Readers Point…11
Fact Sheet:-
Organizer:-
INDIA TRADE PROMOTION ORGANISATION (ITPO)
Shelf Space HERO
“Today we have 15, so there are 35 more to come in the coming years,”
-the hindu (oct/10/2013)
Hero to launch independently developed engines in 2014
-business standered
These hard hittig words from the Indian two wheeler giant has put a cracks in every necks as it
has pull off its socks to became self sufficient and more efficient in coming days. If we say these
are only the words of pawan munjal! The person who heads hero motocrop, then we are wrong
he has turn around the game with new patners like Erick buell racing ,AVL , Engines
engineering it is ready to acquire more as they have reserve of 3500 crore.
ABOUT:-
Hero MotoCorp Ltd. (Formerly Hero Honda Motors Ltd.) is the world's largest manufacturer of
two - wheelers, based in India.
In 2001, the company achieved the coveted position of being the largest two-wheeler
manufacturing company in India and also, the 'World No.1' two-wheeler company in terms of
unit volume sales in a calendar year. Hero MotoCorp Ltd. continues to maintain this position till
date.
MANUFACTURING:-
Hero MotoCorp two wheelers are manufactured across 3 globally benchmarked manufacturing
facilities. Two of these are based at Gurgaon and Dharuhera which are located in the state of
Haryana in northern India. The third and the latest manufacturing plant is based at Haridwar, in
the hill state of Uttrakhand.
IN THE NEWS:-
Hero MotoCorp has unveiled 15 new products, including Karizma R, ZMR and Splendor I-
Smart that will hit the market during the remaining part of the current fiscal. The offerings
include a refreshed version of its high-end bike Karizma. This is Hero’s first commercial
production model in which U.S.-based partner Erik Buell Racing (EBR) has played a major
development role since their tie-up.
A majority of the new offerings will hit the market in the ongoing October-December quarter as
the company looks to cash in on the festive season in India.
H-Tag Line “Jeet Ki Chingarri” related to Hero Ignitor
MARRECUS LINE
OCT. 2013
Volume 2 Issue 07
In this issue!
Turnkey Online
Business…2
Business Personality…3
Career Plus …4
Newly Launched
Product…5
Marketing Quiz …6
Star product of the
month…7
Expo Zone...8
Shelf Space...9
Next Generation
Product…10
Readers Point…11
I-Tag Line “Oh Yes Abhi” related to Pepsi
MARRECUS LINE
OCT. 2013
Volume 2 Issue 07
Next Generation Product
We should get our first look at the latest versions of the iPad and iPad mini within the next fortnight. Apple is expected to send out invites for an October 22 launch event for iPad 5 and iPad mini 2, while several new Mac computers are also set to be unveiled. The tech giant traditionally reveals its new products on a Tuesday and makes them available for pre-order the Friday of that week before going on sale a week after that. Apple fans have also never had to wait more than a year to get their hands on the latest version of the iPad since it was launched in 2010. Leaked photos have already suggested a very strong visual connection between the new iPads and the iPhone 5S. The iPad 5 is expected to be slimmer and feature Apple’s new A7 processor, while it is thought iPad mini 2 will come with Retina display. Invites for the rumoured October 22 event should be sent out by next Tuesday.
It has been almost a year now since the iPad 4 was released. Ever since the first version hit shelves in April 2010 fans have not waited longer than a year for a new iPad. Experts are predicting the next-generation tablet to be thinner and lighter than previous models, with an improved camera and a look that closer resembles the iPad Mini. In terms of cost, Apple is expected to keep the same price tags as previous launches. That would put a 16GB iPad 5 at $499 (£280) and could mean a 128GB iPad 5 with 4G LTE would cost a whopping $929.
Rumours of a new iPad Mini have been swirling for some time now. Since the original version – two inches smaller than the normal iPad – launched last year, rival devices like the Galaxy Note 3 'phablet' have emerged on the market.
In this issue!
Turnkey Online
Business…2
Business Personality…3
Career Plus …4
Newly Launched
Product…5
Marketing Quiz …6
Star product of the
month…7
Expo Zone...8
Shelf Space...9
Next Generation
Product…10
Readers Point…11
Contact Information:
Dr. Mukesh Porwal- mukeshporwal@its.edu.in
Vivek Jaiswal- vivekjaiswal@its.edu.in
Readers Point
EDITORIAL NAME
Vivek Jaiswal Anish Kumar Amar Singh
Rohit Srivastava
Dayanand Verma
Subhajit Bangal
Mohit Singh
Devesh Mishra
Rishv Jain
Sachin Saxena
MARRECUS LINE
Disclaimer: Information, views or opinions expressed on the MARRECUS LINE newsletter originates from many different sources and contributors throughout the general community. Please note that content does not necessarily represent or reflect the views and opinions of MARRECUS Club and their affiliates. Any feedback or contributions are most welcome.
The Marketing Metric Audit Protocol (MMAP) is the
Marketing Accountability Standards Board's formal process
for connecting marketing activities to the financial performance
of the firm.
The process includes the conceptual linking of marketing
activities to intermediate marketing outcome metrics to cash flow
drivers of the business, as well as the validation and causality
characteristics of an ideal metric. Cash flow both short-term and
over time is the ultimate metric to which all activities of a business enterprise, including
marketing, should be causally linked through the validation of intermediate marketing
measures.
The process of validating the intermediate outcome measures against short-term and/or long-
term cash flow drivers is necessary to facilitate forecasting and improvement in return.
"Intermediate marketing outcomes" refer to measures such as sales volume, price premium,
and market share.
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Send us your article not more than 400 words along with a photo at: marrecusline@its.edu.in We will publish in next volume, winning articles will get prizes. We welcome your suggestions, feedback, stories etc.
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Marketing Metric Audit Protocol – Poonam Pandey, PGDM (2012-2014)
I Love to read newsletter, it
provides the information about
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are informative... Happy Reading
Devesh Kr. Singh Chauhan PGDM (2012-2014)
OCT. 2013
Volume 2 Issue 07
In this issue!
Turnkey Online
Business…2
Business Personality…3
Career Plus …4
Newly Launched
Product…5
Marketing Quiz …6
Star product of the
month…7
Expo Zone...8
Shelf Space...9
Next Generation
Product…10
Readers Point…11