the marketer who went off consumption

(gaurav mishra)

atinteresting new york

let’s start with a story about dolls

http://www.flickr.com/photos/wererabbit/2277063568/

i was split into two halves

http://www.flickr.com/photos/grimages/2816577131/

first, i stopped buying new dolls

http://www.flickr.com/photos/christiansvaneskolding/205854954/

then, i gave away my old dolls

http://www.flickr.com/photos/pliabletrade/421407033/

why go off consumption?

hat tip to ronald inglehart and abraham maslow

things/ experiences/ relationships

survival meaning

pre-materialistic post-materialistic

why go off consumption in india?

hat tip to ronald inglehart and abraham maslow

things/ experiences/ relationships

survival meaning

pre-materialistic post-materialistic

1. multi-tasking2. fitting in/standing out3. owning4. buying5. hoarding6. conspicuous7. individuals

seven consumption trends

1. down-shifting2. being3. experiencing4. sharing/exchanging5. giving6. conscious7. groups

i'm looking for stories

if you know someone who gave up their dolls, do let me know

gauravonomics@gmail.comwww.gauravonomics.com

+1-202-279-1925