Post on 23-Mar-2016
description
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The Lunch Table, LLC
Dylan St. JeanSport and Medical Sciences Academy Hartford, CT
“From the Greenhouse to the Schoolhouse”
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To provide superb nutrition to our nation’s youth by implementing whole and hearty foods while educating on the importance of a self-sustaining food source
Increasing awareness of obesity in society Eating healthy improves and regulates mood; an
effective yet subtle tool to maintain order in the classroom
Business is self-sustaining; will not put a burden on taxpayers
Opportunity
Mission Statement
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Business ProfileType of Business
ServiceStudents choose to participate in a self-sustaining lunch programThey will plant, grow and manage
fruits and vegetables grown in a greenhouse on school grounds used to stock a salad bar in their cafeteria
Legal StructureLimited Liability Company (LLC)When dealing with products as
sensitive as food, it is imperative to make both yourself and your business separate entities
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Qualifications
I am qualified to run this business because:
Managerial experience at local nursery
Have the knowledge and work ethic required to run an efficient greenhouse program
Have connections to local farmers and plant wholesalers:
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Market AnalysisIndustry Name
Specialty Food Services
Industry Size $20+ Billion
Total Population
Hartford, CT: 124,775 People
Target Market Primary: School OfficialsSecondary: Elementary Through High School Students
Potential Market
Based on the Results of 50 Surveyed Students:
- 86% said they would use a salad bar if one was available at their school
124,775
20,216
23,506
Total Population
Target Market
Potential Market
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Demographics Primary: School officials
Secondary: Both male and female students from elementary to high school
GeographicsThe target market is
located in Hartford, CT
PsychographicsThose who enjoy eating healthy foods and
are moderately active
Have a naturalistic personality and appreciation for sustainable living
Open to learning about growing and consuming healthy foods
Buying PatternsTake advantage of every available use of
the salad bar
Will look for increasing variety and non-repetitive food choices
Cash; or enter pin # to access pre-existing money in a Lunch Table, LLC account
Target Market Segment
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Competitive Advantage
Salad Bars toSchools
National Farm to
School NetworkFactors
Free
Quality of Product/Service
Price
Location
Reputation/Brands
Unique Factors/Knowledge
Free $2.50/Lunch
Great Great Excellent
Knowledge of Laws
Regarding Food
Have Numerous Partners
Educational; Self-sustaining
Online Online City-wide
Good Good Excellent
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Marketing Mix
People Service Place Price Promotion
Students Who Care About Eating Whole and
Hearty Foods
• Word of Mouth• Flyers on
Community Boards • Radio (Garden
Talk)• Speak at PTO
Meetings
On School Grounds
A Healthy, Self-sustaining
Educational Lunch Program
$2.50/Lunch
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Promotional Mix
Advertising Business Cards/Mailings $10.00
Publicity Garden Talk Radio Show $.00
Personal Selling
Word of Mouth at Place of Work/Attend PTO Meetings $.00
Other Flyers Placed on Community Boards at Local Grocery Stores $5.00
Total Monthly Promotional Expense $15.00
Promotional Expense MonthlyAmount
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Cost of Materials/LaborMaterial Description Cost/Total Quantity Cost per Unit
Lettuce: Three Varieties
$3.95/500 Seeds $.01 x 3 = $.03
Tomatoes: Big Daddy Hybrid Seeds
$5.95/25 Seeds $.05
Cucumber: Bush Champion Seeds
$3.95/30 Seeds $.05
Radish: Cherry Belle Seeds
$3.95/400 Seeds $.01
Broccoli: Bonanza Hybrid Seeds
$4.95/200 Seeds $.03
Pepper: Sweet California Wonder Seeds
$3.95/100 Seeds $.04
Total Material Cost per Unit $.21
LaborLabor Cost per Hour Time (in Hours) to Make One Unit Labor Cost per Unit
$8.25 1 Minute/.016 Hrs. $.14Total Labor Cost per Unit $.14
COGS (per Unit)
$.35
Description of One Unit of Sale One Salad-Bar Lunch
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Economics of One Unit
Selling Price (per Lunch) $2.50
COGS (per Lunch) $.35
Other Variable Expenses (per Lunch) $.00
Total Variable Expenses (per Lunch) $.35
Contribution Margin (per Lunch) $2.15
One Salad-Bar LunchDescription of One Unit of Sale
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Average Monthly Fixed Expenses
Fixed Expense Average Monthly Expense
Salary $100.00Advertising $15.00Depreciation (Cell Phone/Computer) $30.08Utilities/Rent (Home Office) $50.00Total Average Monthly Fixed Expenses
$195.08
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Time-Management Plan
0 50 100
School
New Business
Free Time
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40
86
Hours0 50 100
School
New Business
Free Time
43
25
100
Hours
Each Week for First Year Each Week for Second Year
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Monthly Sales ProjectionsFirst Year
0100020003000400050006000
Jan Feb Mar Apr May June July Aug Sept Oct Nov Dec
Total Lunches
Sold45,225s
Lunc
hes
Sold
Month
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Monthly Break-Even Units
In an average month, the will begin to make a profit after selling units.
Monthly Fixed Expenses
Contribution Margin per Unit
= Monthly Break-Even Units
$195.08
$2.15= 91
91 Lunches
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Projected Yearly Income Statement
First YearSelling Price per Unit $2.50Number of Units Sold 45,225Total Sales $113,062.50Variable Expenses $15,828.75Contribution Margin $97,233.75Fixed Operating Expenses $2,340.96Pre-Tax Profit $94,892.79Taxes (15%) $14,233.92Net Profit $80,658.87
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Start-Up InvestmentStart-Up Expenditures
Item Where Will I Buy This?
Cost
Educational Greenhouse 30x72 Rimol Greenhouses Hooksett, NH
$26,138.00
Education Greenhouse Assembly
Town, Private Builder, Volunteers
$5,000.00
Computer Owned OwnedSalad Bar www.saladbars.com
$6,194.74Cell Phone Owned OwnedGreencycle Topsoil Plus (240 yards)
Greencycle Fairfield, CT
$8,580.00
Total Start-Up Expenditures $45,912.74Cash Reserves
Emergency Fund $22,956.37 Reserve for Fixed Expenses $585.24
Total Start-up Investment $68,869.11
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ROS & ROIROS: Return on Sales
For My Business: DollarEquivalent =
ROI: Return on Investment
For My Business: DollarEquivalent =
$80,658.87$113,062.50 X 100 = %71
$80,658.87$68,869.11 X 100 = %117
$.71
$1.17
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Financing Strategy
Source Amount Debt Equity GiftGrant
(www.grants.gov;Team Nutrition)$68,869.11
Totals $68,869.11
$68,869.11Total Start-Up Investment
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Business Responsibility & Philanthropy
Philanthropy5% of monthly profit will be donated to Feed the Children in effort to help further close the nutritional gap plaguing children around the world
Any leftover food will be available for pickup at the end of each Monday and Friday for the families in need at the respective school
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Business & Personal Goals
Implement a salad bar at the school I currently attend
Build relationships with various farmers and communities around the state
Complete a half-marathon
Open a Roth IRA and begin investing for my future
Business Personal
Take classes in nutrition to better advocate on behalf of a healthy lifestyle
Become partnered with a well-known chef
Shor
t-Ter
mLo
ng-T
erm
Run business until it is financially secure; then continue on with education goals
Become employed by the Department of Homeland Security
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Thank you for your Considerationof.
The Lunch Table,. LLC
“From the Greenhouse to the Schoolhouse”