BookBub

THE LOWDOWN ON

DOWNLOADS

What appeals to the ebook reader?

The Marketing & Publicity Conference 2017

BookBub

What is BookBub?

BookBub

• Service that helps millions of

readers discover great new

authors and ebooks

• Marketing tool for authors

and publishers to find new

readers

2

BookBub

BookBub’s International Partners

3

BookBub

BookBub in 2017

4

categories

42worldwide subscribers

10+ million

regions

5NYT bestsellers

(in 2016)

300+

BookBub 5

BookBub in 2017

BookBub

BookBub in the UK

BookBub 6

1m+BookBub readers in the

UK to date

2014

Service launched in

the UK in

BookBub

What we’ll cover today

BookBub’s UK demographics1

2

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UK reader insights

BookBub

BookBub’s

UK READERS

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BookBub

They’re Predominantly Female

29%Men

71%Women

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BookBub

The Vast Majority Are Over 40

0%

5%

10%

15%

20%

25%

30%

35%

0-24 25-34 35-44 45-54 55-64 65+

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BookBub

They Mainly Live in the Suburbs

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43%Suburban

23%Urban

34%Rural

BookBub

They’re Power Readers

69%Read 4+ Books Per Month

30% Read 1-4 Books Per Month

1% Read <1 Book Per Month

UK BookBub Readers

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BookBub

BOOKBUB’S UK INSIGHTS:

GENDER AND E-READING

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BookBub

UK Has the Most Male Readers

29%Men

71%Women

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BookBub

UK Male Readers are Older

Males Females

15

%

Readers

55+

84%

53%

BookBub

They’re More Willing to Pay Full-Price

16

Male UK Readers All UK Readers

86%81%

BookBub

UK Male 55+ Genre Preferences

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Romance Literary Fiction Nonfiction

3.6x 1.3x 2.2x

BookBub

BOOKBUB’S UK INSIGHTS:

DAILY E-READING

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BookBub

Largest Group of Daily Readers

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%

Readers

0%

5%

10%

15%

20%

25%

30%

35%

40%

UK Overall

Weekly

Daily MonthlyWeekly

Monthly

Daily

BookBub

More of Them are Female

20

50%

55%

60%

65%

70%

75%

80%

Daily Readers All UK Readers

71%

77%

BookBub

They Read More Print Books

21

Daily Readers All UK Readers

39%

30%

BookBub

UK Daily Reader Genre Preferences

22

Romance Women’s Fiction

1.7x 1.2x3.0x

Nonfiction

BookBub

BOOKBUB’S UK INSIGHTS:

LOCATION AND E-READING

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BookBub

Largest Group of Rural Readers

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34%RURAL

43%SUBURBAN

23%URBAN

20%RURAL

54%SUBURBAN

26%URBAN

UK Readers Overall Readers

BookBub

UK Rural Bargain Readers

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Heavy discount e-readers:

27% read exclusively discounted

ebooks

Only 21% frequently reading

paperbacks

BookBub

Rural UK Genre Preferences

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SciFi & Fantasy

2.5x1.2x

Mysteries/Thrillers Nonfiction

1.5x

BookBub

Questions?

annie.stone@bookbub.com

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