BRAND ≠ BULLSHIT

@BrantCooper

#TheLeanBrand@JeremiahGardner

BRAND?WHAT IS A

t#TheLeanBrand @JeremiahGardner

A BRAND IS A RELATIONSHIP

t#TheLeanBrand @JeremiahGardner

ONE DIRECTION

LOGO, PALETTE, PROMISE

BRAND GENIUS

CONVENTIONALBRANDING

DOWNSTREAM

MANAGED BY

t#TheLeanBrand @JeremiahGardner

VALUEt#TheLeanBrand @JeremiahGardner

BRAND, MEET LEAN

t#TheLeanBrand @JeremiahGardner

t#TheLeanBrand @JeremiahGardner

INNOVATION

EXPERIMENTATION

VALIDATED LEARNING

LEANBRAND

THROUGH

MANAGED BY

“A ‘STARTUP’ IS A COMPANY THAT IS CONFUSED ABOUT - 1. WHAT ITS PRODUCT IS. 2. WHO ITS CUSTOMERS ARE. 3. HOW TO MAKE MONEY.”

~ Cuddly Bear (AKA Dave McClure)

t#TheLeanBrand @JeremiahGardner

BRANDING LEADS THE WAY EXISTING MARKET PROBLEM WELL UNDERSTOOD INNOVATION IMPROVES DIFFERENTIATION INCREMENTAL CHANGE

PRODUCT LEADS THE WAY UNKNOWN / NEW MARKET

PROBLEM NOT WELL UNDERSTOOD INNOVATION IS DRAMATIC

RADICAL CHANGE

INN

OVA

TIO

N S

PEC

TRU

M

WHERE ARE YOU?

t#TheLeanBrand @JeremiahGardner

VALUE STREAM MATRIXDISCOVER, TRACK, AND ITERATE YOUR VALUE STREAM

ORGANIZATION: PERSONA SEGMENT: DATE:

AWAREINTRIGUEDTRUSTINGCONVINCEDHOPEFULSATISFIEDPASSIONATE

ACQUISITIONFUNNELCONVERSIONMVPGROWTH ENGINE

Result:

Organization Action Audience Action

Result:

Result:

Organization Action Audience Action

Result:

Result:

Organization Action Audience Action

Result:

Result:

Organization Action Audience Action

Result:

Result:

Organization Action Audience Action

Result:

Result:

Organization Action Audience Action

Result:

Result:

Organization Action Audience Action

Result:

Version 1.0 | Copyright © 2014 Moves The Needle| All Rights Reserved | www.MovesTheNeedle.comFrom The Lean Brand | LeanBrandBook.com | #TheLeanBrand

Brant Cooper & Jeremiah GardnerDESIGNED BY:

VALUE STREAM

From The Lean Entrepreneur (Brant Cooper & Patrick Vlaskovits)t#TheLeanBrand @JeremiahGardner

HYPOTHESIS–DRIVENDEVELOPMENT

t#TheLeanBrand @JeremiahGardner

If we do X, Y% of people will behave in way Z.

t#TheLeanBrand @JeremiahGardner

t#TheLeanBrand @JeremiahGardner

MINIMUM VIABLE BRAND

t#TheLeanBrand @JeremiahGardner

t#TheLeanBrand @JeremiahGardner

t#TheLeanBrand @JeremiahGardner

INNOVATION =

t#TheLeanBrand @JeremiahGardner

http://leanbrandbook.com

FREE ARTWORK, CASE STUDIES, FREE CHAPTER

http://leanbrandlab.com

EVENTS, WORKSHOPS & LAB APPLICATION

GOODBYE, OLD-SCHOOL BRANDING.

HELLO, INNOVATION#TheLeanBrand @JeremiahGardner