THE LAW OF CULTURAL THE LAW OF CULTURAL COGNITIVE DISSONANCE COGNITIVE DISSONANCE AND PERFORMANCEAND PERFORMANCE

A CONNELLY/YEATTS COACHING FOR A CONNELLY/YEATTS COACHING FOR PERFORMANCE PROGRAMPERFORMANCE PROGRAM

THE LAW OF COGNITIVE THE LAW OF COGNITIVE DISSONANCEDISSONANCE

We act in a manner that is consistent We act in a manner that is consistent with our with our cognitions.cognitions.

Cognitions are our Cognitions are our

beliefs, values, thoughts and beliefs, values, thoughts and memories.memories.

HOWEVERHOWEVER

When faced with conflicting cognitions, When faced with conflicting cognitions, we become we become upset, nervous or confusedupset, nervous or confused. . The imbalance is so uncomfortable that The imbalance is so uncomfortable that

we will do we will do anythinganything to reduce it. to reduce it.

COGNITIVE DISSONANCE: COGNITIVE DISSONANCE: A TRUEA TRUE

PERFORMANCE KILLERPERFORMANCE KILLER

Humans will do Humans will do ANYTHINGANYTHING to to eliminate dissonance. Common eliminate dissonance. Common

effects include:effects include:

ANXIETYANXIETYUNHEALTHY, UNUSUAL OR UNHEALTHY, UNUSUAL OR DESTRUCTIVE BEHAVIORDESTRUCTIVE BEHAVIOR

1. Modifying beliefs, 1. Modifying beliefs,

values and values and

remembrancesremembrances

THE THREE MOST COMMON EFFECTS OF THE THREE MOST COMMON EFFECTS OF COGNITIVE DISSONANCECOGNITIVE DISSONANCE

2. Compromising 2. Compromising

standardsstandards

to fit a situationto fit a situation

THE THREE MOST COMMON EFFECTS OF THE THREE MOST COMMON EFFECTS OF COGNITIVE DISSONANCECOGNITIVE DISSONANCE

3. Deny the 3. Deny the

existence of the existence of the

conflict altogetherconflict altogether

THE THREE MOST COMMON EFFECTS OF THE THREE MOST COMMON EFFECTS OF COGNITIVE DISSONANCECOGNITIVE DISSONANCE

6 Steps to 6 Steps to

EliminateEliminate Cognitive Cognitive DissonanceDissonance

1. Gain Clarity1. Gain Clarity

6 STEPS TO ELIMINATE 6 STEPS TO ELIMINATE COGNITIVE DISSONANCECOGNITIVE DISSONANCE

2. Change Your Approach2. Change Your Approach

Redesign Your ThinkingRedesign Your Thinking

6 STEPS TO ELIMINATE 6 STEPS TO ELIMINATE COGNITIVE DISSONANCECOGNITIVE DISSONANCE

3. Reestablish3. Reestablish

FocusFocus

6 STEPS TO ELIMINATE 6 STEPS TO ELIMINATE COGNITIVE DISSONANCECOGNITIVE DISSONANCE

4. Get outside4. Get outside

the boxthe box

6 STEPS TO ELIMINATE 6 STEPS TO ELIMINATE COGNITIVE DISSONANCECOGNITIVE DISSONANCE

5. Commit to a5. Commit to a

daily routinedaily routine

6 STEPS TO ELIMINATE 6 STEPS TO ELIMINATE COGNITIVE DISSONANCECOGNITIVE DISSONANCE

6. Find someone6. Find someone

who can helpwho can help

6 STEPS TO ELIMINATE 6 STEPS TO ELIMINATE COGNITIVE DISSONANCECOGNITIVE DISSONANCE

CONNELLY/YEATTS CONNELLY/YEATTS

COACHING FOR COACHING FOR PERFORMANCE PERFORMANCE

20102010