WHAT IS “APPLE”?

Steve Jobs, Steve Wozniak, and Mike Markkula formed Apple Computer on April 1, 1976 .

Apple is an innovative company that manufactures, markets, and sells many kinds of consumer electronic devices.

.

Apple is an innovative company that manufactures, markets, and sells many kinds of consumer electronic devices.

. 1975

Apple, Inc.

In January, Steve Jobs announced the company would change it’s name to Apple, Inc. to incorporate their many endeavors

SHREDDING DOWN ‘COMPUTER’

Apple Computer, Inc. would from that point on be known as Apple Inc., because computers were no longer the main focus of the company, which had shifted its emphasis to consumer electronic devices

Announced iPhone and Apple TV

Apple, Inc.

Mission Statement:

“Apple is committed to bringing the best personal computing experience to students, educators, creative professionals and consumers around the world through its innovative hardware, software and Internet offerings.”

Apple I

First demonstrated in April 1976

Used a TV as a display Many machines had no display

Cassette interface Used fewer parts than

anything in its class

Apple Computer’s first logo, designed by Ronald Wayne, shows

Isaac Newton underneath an apple tree.

Apple II

First introduced in 1977

Recognized by many as being the first “computer”

Production ended in 1993; Apple had sold over two million units

Unlike Apple I, this version included graphics

OTHER EARLY ENDEAVORS Apple III

Released May 1980 Had 128K of RAM Designed for businesses – expensive!! > $4300!!! Had lots of problems – didn’t do well..

Apple Lisa Released in 1983 Became the first personal computer sold to the

public with a GUI. Aimed at large businesses Commercial failure due to high price tag (almost

$10,000) and limited software it could run

History of Apple, Inc.1976

Apple Computer Company Founded.1983 -1984 Enters Fortune 500. John Sculley Becomes President And Ceo. Apple Airs “1984” During Super Bowl.1985 Jobs Forced Out Of Company1993 Sculley Forced Out.1997 Steve Jobs Returns To Apple.2007 Apple Changes Name To Apple, Inc.

10

THE INTRO OF THE MACINTOSH Apple introduced the Macintosh in 1984

Sales not initially as strong as desired

Introduced on January 24, 1984, the Macintosh was the world’s first truly personal computer, with a user-friendly Graphical User Interface (GUI).

Introduced desktop publishing with Adobe PageMaker Macintosh’s first icons were created

by graphic designer Susan Kare.

Created an entire Mac Family: MacPlus (1986) Mac SE and Mac II

(1987) Mac Classic and Mac

LC (1990) Macintosh Portable

(1989) PowerBook (1991)

Created an entire Mac Family: MacPlus (1986) Mac SE and Mac II

(1987) Mac Classic and Mac

LC (1990) Macintosh Portable

(1989) PowerBook (1991)

THE INTRO OF THE MACINTOSH

Early Years – Computer Comparison

Product Cost Storage RAM Year

Apple I $666 --- 8 KB 1976

Apple II $1298 Floppy 64 KB 1977

Apple III$4300(for business)

Floppy 128 KB 1980

Apple Lisa

$10,000(for business)

Floppy 1 MB 1983

Macintosh

$2495 Floppy 128 KB 1984

AIM Alliance

In 1991, Apple Computer, IBM, and Motorola joined to create the PowerPC processors

• Started Power Macintosh line in 1994 using PReP (PowerPC Reference Platform)

• Produced the first hand-held PDA, the Newton, in 1993• Did not take off for

Apple, but was the forerunner for PalmPilot and Palm PC

Profile - Apple Corporation Company Business Strategy

Proprietary Business Strategy This strategy works as both its best friend and worst

enemy The company is able to benefit from exceptional

technological leaps by keeping their knowledge and products proprietary and secret from competition.

With this they are not only closing off themselves to open forum of ideas and criticisms they have caused a rift between technological usability.

Because of this strategy Apple products can only use Apple software, thus creating the strong competition between Apple & PC.

Can both help and hinder growth and performance in the market.

Includes expanding its distribution network to effectively reach more of its targeted customers and provide them with a high-quality sales and post-sales support experience.

iMAC IS BORN Jobs first recreated

desktop, combining the monitor and CPU into one

Sold over one million units a year

Introduced Apple’s new emphasis on design and aesthetics

The Evolution of apple inc.

2006199719771975

MOST FAMOUS AD CAMPAIGNS

1997: “Think Different” ad campaign was created

2002: “Apple Switch” ads 2006: “Get a Mac” more famously known as

PC vs. Mac

EXTRA SHOT…

1985: due to some power struggle between Jobs and then CEO John Sculley, Jobs resigns from Apple Computers and started a new company NeXT Inc.

1991-’95

1991:System 7- upgraded OS which added colour to interfaces and new networking capabilities The Performa lines of Macintosh LC- a disaster Apple tastes failures of many other products including digital cameras, portable CD audio players, speakers, video consoles, and TV appliances Microsoft gains market with cheap commodity personal computers1994: Apple allied with IBM and Motorola in the AIM alliance.

Value Creation Process

FF

Focus On Education

eMac

Adding Value

iMac

Lifestyle Strategy

Digital Hub

Music Strategy (iTunes)

Video Strategy (iMovie)

Internet Strategy (iTools)

Convergence

Apple I,II,III Mac

RETURN OF STEVE JOBS

Rebirth of apple

1996: acquisition of NEXT Inc. Jobs back to Apple as an advisor. 1997: Steve Jobs –the CEO1997: Steve Jobs announced that Apple would join Microsoft to release new versions of Microsoft Office for the Macintosh1997:Apple introduced the Apple Store+ new build-to-order manufacturing strategy 1998: introduced the new iMacwith Mac OS X. Then came the iBook, Apple's new laptop.

24

Product Cost Storage RAM Year

Macintosh$2495

Floppy 128 KB 1984

Mac Plus$2600

Floppy 4 MB 1986

iMac$1799

320 GB 4GB 2007

Mac Portable (laptop)

$6500

40MB hd

8 MB 1989

Powerbook 100 (laptop)

$2500

40MB hd

8 MB 1991

Macbook Air(laptop)

$1799

120GB hd 2GB 2008

LETS HAVE ANOTHER COMPARISON

Extra shot..

Albert Fert and Peter Gruenberg won the 2007 Nobel Prize for physics for work that has allowed hard disks to be made much smaller for everything from laptops to iPodsThe prize was awarded for work on magnetoelectronics, also known as spintronics.It uses the spin of the electron to store and transport information instead of the electrical charge, meaning much more information could be kept in a smaller space than before.

SOME BUSINESS THINGS

CORE COMPETENCIES

Differentiation Strategy

Value Creation

DIFFERENTIATION STRATEGY

Unique Features and characteristicsCommands Premium PriceHigh Customer ServiceSuperior QualityPrestigeRapid Innovation

STRENGTHS & WEAKNESSES

STRENGTHS Branding

Innovation Differentiated Product Ease of Use Superior Quality Retail Strategy Marketing and Sales Customer Loyalty Online Sales

WEAKNESSES High Price

Proprietary System

Niche Market

Cannibalization

LETS HAVE

SOME

MARKET

ANALYSIS

MARKET SHARE

i-phone Market Share :

Competitor RIM Blackberry Share :

Market Growth Rate :

30%

40%

32%

i-pod Market Share :

Closest Competitor Sandisk Share :

Market Growth Rate :

73.8%

7.2%

30%

i-tune Market Share : Closest Competitor Amazon Share :

Market Growth Rate :

69%

8%

20%

OS-X Market Share :

Closest Competitor Windows Share :

Market Growth Rate :

5.02%

90.29%

`32%

MARKET PRICE

Think different

THINK DIFFERENT

CONCLUSION

For 35 years Apple has been a trend-setter company able to foresee the future of domestic computer and consumer electronics. it will probably continue during the next decades. because their strength is the innovation . And they know, how to ‘think different’.Apple, go on innovating…..

Thank You For Your Support!

DONE BY SAQIB