The Global Leader in Retargeting

ROI Focused 15,000+ CustomersActive in 100+ Countries

The Future of Marketing: Leveraging Intent Beyond Search

Presented by Adam Berke, President, CMO and Co-Founder of AdRoll

Sydney, AustraliaOpened April 2014

Hiring 20 by 2015

Media and Advertising Industries are Evolving

Ad Spend vs Time Spent

The Machines are Taking Over...

The Machines are Taking Over…

How do you anticipate the amount of your inventory sold programmatically to change over the next year?

Somewhat More

Substantially More

No Change

Data is the center of the new digital advertising ecosystem

Display Search

Social

Video

Mobile

Email

Content Mktg

Data

Intent Data Is Your Most Valuable Asset

What is the most valuable type of data? INTENT!

Online bike store

Intent

There Are Other Places to Capture Intent

Targeting Based On First-Party Data = Retargeting

98% of visitors leave your site without converting. Retargeting lets you re-engage those visitors with your ads as they browse other websites. Over 85% increase in return conversions.

But You Don’t Just Buy All Of The Data…

What is Twerking? Eurovision winner Ploughing Championships Cycling gear

Brian O’Driscoll Joan Burton Property Tax

buy bikes online Selfie Election 2014 Mountain bikes

Dublin GAA Dublin Bikes Scheme One Direction

60-DayHolding Period

30-DayHolding Period

Segment Your Intent Data

Marketing Based On Visitor Behavior

Place the AdRoll SmartPixel across your site

1 Segment and score visitors by their web actions

2 A different message is delivered to each individual

3

Real World Tactics

Build Messaging With Your Sales Funnel In Mind

Awareness: non-product content pages and <3 product pages. Strong brand imagery, lower bid, add contextual filters.

Consideration: >3 product pages, multiple site visits, high duration visits. Dynamic product creative, higher bids, broad reach.

Purchase intent: cart abandonment, Dynamic product creative, high bids, broad reach, use promotions.

Loyalty: X days post purchase. Content campaigns. LTV metrics.

21 days

10 days

7 days

7 days

Become Publisher Agnostic to Increase ROI

Placement and testing across our 200+ partners to reach your customers and drive conversions on the highest quality inventory.

Exploring cross-device retargeting

We’re Now in a Multi-Screen WorldDave wants to shop wherever, whenever he wants

"90% of consumer transactions are started on one device and finished on another."

- Neil Mohan, Google VP of Display Advertising

Forbes Article

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200M+mobile apps downloaded

10B+web pages consumed

$720M+online sales purchased

FB Mobile App Install Ads (MAI) ● If a business is going to

spend $1 promoting an App, the best audience to start with is their desktop audience

● Include a clear CTA: “Install Now” or “Buy Now”

Mobile Retargeting Use Case 1: Drive Mobile App Installs

FB Mobile News Feed ads (MNF)

● MNF ads have the same functionality as desktop news feed ads. click ad → mobile site

● Advertisers should mirror their desktop campaign strategy to mobile

Mobile Retargeting Use Case 2: Extend Reach to Mobile, Drive Conversions

We wanted to make sure that our current website visitors could continuously engage with our product anytime they’re on mobile devices. AdRoll allowed us to help them discover our new app to keep them up-to-date.

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— Casey Kohner, Web Production Manager at Trek

Case Study: Trek’s omni-channel and cross-device strategy

Thank You!Adam Berke, President & Co-Founder@adamberke