Disconnectivity

The counter trend

How hyperconnectivity is already affecting us…

1.Dual screens2.Mental health3.Relationships

Screen stacking

Hyperconnectivity is affecting our mental wellbeing

Relationships and our wellbeing

Online relationships

Which brands are allowing us to disconnect?

JOMO.JJOY

OFMISSING

OUT

Selfridge’s Silence Room

“I unplug to rest.”

“I unplug to reconnect.”

Which brands are helping us connect and play?

Sony: Enabling physical and remote connections simultaneously

The Apple Watch

Pinterest play

What can brands learn?

Bring us play

Remember…

1.Connect

2.Play

Thank you.

Like what you see? Tweet us @SevenEC1 or email Robin.Bonn@seven.co.uk