Post on 21-Sep-2020
Honoring Excellence in Travel Marketing
Advertising | Public Relations | Digital Marketing
ADR IAN AWARDS 2.019
The FUTURE I S UPON US
DINNER RECEPTION AND GALANEW YORK MARRIOTT MARQUIS | JANUARY 21, 2020
CELEBRATING THE 63RD HSMAI ADRIAN AWARDS
25HOSPITALITY SALES & MARKETING ASSOCIATION INTERNATIONAL
Gold HSMAI ADRIAN AWARDS 2.019
DIGITAL MARKETING
AccorENTRY: Fairmont’s Canine AmbassadorsCATEGORY: Multimedia (podcasts, video,)
AccorENTRY: Elite ExperiencesCATEGORY: Loyalty Program-Consumer
AccorENTRY: MGallery ActivationCATEGORY Social Media/Social Network-ing
AccorENTRY: 31 Thank YousCATEGORY: Loyalty Program-Consumer
AccorENTRY: 31 Thank YousCATEGORY: Contest/Sweepstakes
AccorENTRY: America’s First ConciergeCATEGORY: Multimedia (podcasts, video,)
AccorENTRY: Stay Longer Experience MoreCATEGORY: Integrated Market Campaign for Consumers (B2C)
Amelia Island CVBENTRY: Amelia Island Augmented Reality Mobile AppCATEGORY: Digital Marketing InnovationAGENCY: Miles Partnership
American Express TravelENTRY: American Express Travel: Hello World - Global Hotel SaleCATEGORY: Integrated Market Campaign for Consumers (B2C)AGENCY: Baber Smith
AMResortsENTRY: “Hot, Hot, Hot” campaignCATEGORY: Integrated Market Campaign for Consumers (B2C)AGENCY: Cendyn
Arkansas TourismENTRY: Arkansas.com RelaunchCATEGORY: Web SiteAGENCY: Miles Partnership and CJRW
Best Western Hotels & ResortsENTRY: IBM Watson CampaignCATEGORY: Digital Marketing InnovationAGENCY: Ideas Collide & Initiative
Best Western Hotels & ResortsENTRY: Chet Garner Partners with Best WesternCATEGORY: Loyalty Program-ConsumerAGENCY: Ideas Collide
Best Western Hotels & ResortsENTRY: Family Focused with Best Western and 2 Travel DadsCATEGORY: VideoAGENCY: Ideas Collide
Best Western Hotels & ResortsENTRY: Today’s Best Western: Every Guest Has a JourneyCATEGORY: Integrated Market Campaign for Consumers (B2C)AGENCY: Ideas Collide
Best Western Hotels & ResortsENTRY: Best Western Debuts New Brand: AidenCATEGORY: Website User ExperienceAGENCY: Ideas Collide
Best Western Hotels & ResortsENTRY: Own the Road CampaignCATEGORY: Integrated Market Campaign for GDS and Travel Agents (B2B)AGENCY: Ideas Collide & Initiative
Best Western Hotels & ResortsENTRY: 2019 Disney Summer PartnershipCATEGORY: YouthAGENCY: Ideas Collide & Initiative
Best Western Hotels & ResortsENTRY: Best Western Debuts New Brand: GLoCATEGORY: Website User ExperienceAGENCY: Ideas Collide
Best Western Hotels & ResortsENTRY: Best Western Debuts New Brand: VibCATEGORY: Website User ExperienceAGENCY: Ideas Collide
Best Western Hotels & ResortsENTRY: 2019 Disney Summer PartnershipCATEGORY: Loyalty Program-MemberAGENCY: Ideas Collide & Initiative
Bradenton Area Convention & Visitors BureauENTRY: Cure Campaign VideosCATEGORY: Multimedia (Video, Flash, Animation) SeriesAGENCY: Aqua Marketing & Communica-tions, Inc.
Brand USAENTRY: Hear the Music, Experience the USACATEGORY: Integrated Market Campaign for Consumers (B2C)AGENCY: Mustache
Brand USAENTRY: Brand USA United StoriesCATEGORY: Social Media CampaignAGENCY: Dirt Worldwide
Brand USAENTRY: Brand USA United StoriesCATEGORY: GlobalAGENCY: Dirt Worldwide
Brand USAENTRY: Brand USA United StoriesCATEGORY: Integrated Market Campaign for Consumers (B2C)AGENCY: Dirt Worldwide
GoldHSMAI ADRIAN AWARDS 2.019
HOSPITALITY SALES & MARKETING ASSOCIATION INTERNATIONAL26
DIGITAL MARKETING
Brand USAENTRY: Brand USA Launches its Own First-Ever Television Network, GoUSA TVCATEGORY: Digital Marketing InnovationAGENCY: Dirt Worldwide
Brand USAENTRY: Brand USA United StoriesCATEGORY: Digital Marketing InnovationAGENCY: Dirt Worldwide
British Virgin Islands Tourism BoardENTRY: Today’s SecretCATEGORY: Integrated Market Campaign for Consumers (B2C)AGENCY: MMGY Myriad
CheapCaribbean.comENTRY: Driving Impact with Geo-Targeted VideoCATEGORY: Geo-Targeted Campaign
Choice HotelsENTRY: Regional Co-op Video SeriesCATEGORY: Multimedia (Video, Flash, Animation) SeriesAGENCY: MMGY Global
Destination British ColumbiaENTRY: Destination British ColumbiaCATEGORY: E-mail SeriesAGENCY: VERB Interactive
Destination DCENTRY: The Arts DistrictCATEGORY: Multimedia (Video, Flash, Animation) SeriesAGENCY: Emic Films
Discover CharlottetownENTRY: Discover CharlottetownCATEGORY: Web SiteAGENCY: VERB Interactive
Four Seasons Hotel Washington, DCENTRY: Four Seasons Washington, DC Hotel in Full Bloom Ad CampaignCATEGORY: Social Media CampaignAGENCY: BCV Social
Harrah’s Ak-ChinENTRY: Play for All - MobileCATEGORY: Mobile CampaignAGENCY: i.d.e.a.
Hawaii Visitors and Convention BureauENTRY: Hawaii RootedCATEGORY: Integrated Market Campaign for Consumers (B2C)
Inn of the Mountain Gods Resort & CasinoENTRY: Inn of the Mountain Gods Targeted Search Marketing CampaignCATEGORY: Geo-Targeted CampaignAGENCY: Fuel
IntercityENTRY: Intercity Summer SeasonCATEGORY: Integrated Market Campaign for Consumers (B2C)AGENCY: Pmweb
Kampgrounds of America, Inc.ENTRY: “Get Out There Grant”CATEGORY: Integrated Market Campaign for Consumers (B2C)AGENCY: MMGY Global
Louisiana Office of TourismENTRY: Louisiana Tourism & Lauren Daigle - Look Up Child Tour PartnershipCATEGORY: Social Media CampaignAGENCY: Miles Partnership
Marriott Bonvoy TravelerENTRY: Digital MagazineCATEGORY: Web Site
Marriott InternationalENTRY: Social Media Launch Campaign for Marriott BonvoyCATEGORY: Social Media Campaign
Marriott InternationalENTRY: W Hotels’ Wake Up Call FestivalCATEGORY: NEW: Experiential
Marriott InternationalENTRY: Project: Aloft StarCATEGORY: Integrated Market Campaign for Consumers (B2C)
Marriott InternationalENTRY: Marriott Bonvoy Global LaunchCATEGORY: Global
Marriott InternationalENTRY: Project: Aloft StarCATEGORY: Contest/Sweepstakes
Marriott InternationalENTRY: Memories Made at Marriott UK – (Marriott Branded Event Promotion Website)CATEGORY: Web SiteAGENCY: Milestone Inc.
Marriott InternationalENTRY: Pantone Pantry by Tribute PortfolioCATEGORY: Social Media Campaign
Marriott InternationalENTRY: Marriott Resorts Paradise ContentCATEGORY: Contest/SweepstakesAGENCY: Nobox
Massanutten ResortENTRY: VIP Labor Day ContestCATEGORY: Contest/Sweepstakes
Mohegan SunENTRY: Back of House Season 2CATEGORY: Digital Marketing InnovationAGENCY: Primal NY
Newfoundland and Labrador TourismENTRY: Tangled TalesCATEGORY: Multimedia (Video, Flash, Animation) SeriesAGENCY: Target
Newfoundland and Labrador TourismENTRY: Story ExchangeCATEGORY: Contest/SweepstakesAGENCY: Target
27HOSPITALITY SALES & MARKETING ASSOCIATION INTERNATIONAL
Gold HSMAI ADRIAN AWARDS 2.019
DIGITAL MARKETING
Newfoundland and Labrador TourismENTRY: TallTrueAndTangled.comCATEGORY: Web SiteAGENCY: Target
Omni Hotels & ResortsENTRY: Milestone and Omni Hotels Joint submission on schema deployment across the Omni hotels website.CATEGORY: Digital Marketing InnovationAGENCY: Milestone Inc.
Red RoofENTRY: Pet Travelers Social Media Cam-paignCATEGORY: Social Media Campaign
Rosen Hotels & ResortsENTRY: Ask RosenCATEGORY: Digital Marketing InnovationAGENCY: &Barr
Rosewood Hotels & ResortsENTRY: Rosewood ConversationsCATEGORY: Web SiteAGENCY: Spherical
San Fransisco Travel AssociationENTRY: FY ‘18-’19 International Digital MarketingCATEGORY: Social Media CampaignAGENCY: MMGY Global
Santa Barbara Beach and Golf Resort CuracaoENTRY: Destination Good StuffCATEGORY: Integrated Market Campaign for Consumers (B2C)
SHS - Digital ExperienceENTRY: The Farmhouse Ojai WebsiteCATEGORY: Web Site
SHS - Digital ExperienceENTRY: Meritage Collection Website RedesignCATEGORY: Web Site
South African TourismENTRY: #MeetSouthAfricaCATEGORY: Social Media CampaignAGENCY: Sparkloft Media
Super 8 by WyndhamENTRY: Super 8 #JOURNEYSAFECATEGORY: Integrated Market Campaign for Consumers (B2C)
Super 8 by WyndhamENTRY: Super 8 ROADM8CATEGORY: Integrated Market Campaign for Consumers (B2C)
Super 8 by WyndhamENTRY: Super 8 #JOURNEYSAFECATEGORY: Video
Terranea ResortENTRY: TerraneaLifeCATEGORY: Blog
Terranea ResortENTRY: TerraneaLifeCATEGORY: Integrated Market Campaign for Consumers (B2C)
Terranea ResortENTRY: Terranea Resort FareHarbor Inte-grationCATEGORY: Website User Experience
The Aruba Tourism AuthorityENTRY: Aruba & AFAR : The Happiness ProjectCATEGORY: Integrated Market Campaign for Consumers (B2C)AGENCY: Concept Farm
The Aruba Tourism AuthorityENTRY: Aruba : Double Play 2 Double Hap-piness SweepsCATEGORY: Contest/SweepstakesAGENCY: Concept Farm
The Aruba Tourism AuthorityENTRY: Aruba Local All-Star Xander Bo-gaertsCATEGORY: Webcast SeriesAGENCY: Concept Farm
The Connecticut Office of TourismENTRY: Content Wins New Tourists for the State of ConnecticutCATEGORY: Integrated Market Campaign for Consumers (B2C)AGENCY: Adams & Knight
The FueligansENTRY: Fuel Hotel Marketing PodcastCATEGORY: Multimedia (Video, Flash, Animation) SeriesAGENCY: Fuel
The Ritz-CarltonENTRY: Stellar Dining Series by The Ritz-CarltonCATEGORY: Global
The Ritz-CarltonENTRY: Stellar Dining Series by The Ritz-CarltonCATEGORY: Integrated Market Campaign for Consumers (B2C)
The Ritz-Carlton Hotel Company, LLCENTRY: Using AI to create more impactful content and inspire life’s most meaningful journeys.CATEGORY: Digital Marketing InnovationAGENCY: Pandemic Labs
United AirlinesENTRY: United Airlines Carbon CutbackCATEGORY: Social Media CampaignAGENCY: 360i
Utah Office of TourismENTRY: The Voices of Bears EarsCATEGORY: Integrated Market Campaign for Consumers (B2C)AGENCY: KNHO Films
GoldHSMAI ADRIAN AWARDS 2.019
HOSPITALITY SALES & MARKETING ASSOCIATION INTERNATIONAL28
DIGITAL MARKETING
VISIT FLORIDAENTRY: VISIT FLORIDA Travel ProCATEGORY: Digital Marketing InnovationAGENCY: TravPRO mobile
Visit PlanoENTRY: “That’s Tempting” CampaignCATEGORY: Social Media CampaignAGENCY: The Atkins Group
Visit SeattleENTRY: Uncharted: SeattleCATEGORY: Integrated Market Campaign for Consumers (B2C)AGENCY: PB&
Visit SeattleENTRY: Unwrap This TownCATEGORY: Webcast SeriesAGENCY: PB&
Visit SeattleENTRY: Family StyleCATEGORY: Web Ad SeriesAGENCY: PB&
Visit SeattleENTRY: weSEAloveCATEGORY: LGBTAGENCY: PB&
Visit St. Pete/ClearwaterENTRY: The Central Ave. ExperienceCATEGORY: NEW: ExperientialAGENCY: Miles Partnership
Visit Tampa BayENTRY: The 1st TMD in Florida - Tampa’s Treasure CollectionCATEGORY: Integrated Market Campaign for Consumers (B2C)
VisitPITTSBURGHENTRY: Pull Up a Chair, You are Welcomed Here.CATEGORY: Multimedia (podcasts, video,)
W Hotels WorldwideENTRY: W Hotels X GiphyCATEGORY: Digital Marketing Innovation
Wyndham Hotels & ResortsENTRY: Travelarge by TravelodgeCATEGORY: Social Media CampaignAGENCY: Questus
Wyndham Hotels & ResortsENTRY: Wingate by Wyndham #ByDayBy-NightCATEGORY: Social Media Campaign
Wyndham RewardsENTRY: Wyndham Rewards Program Evolu-tionCATEGORY: Loyalty Program-Member
Wyndham RewardsENTRY: Wyndham Rewards Program Evolu-tionCATEGORY: Loyalty Program-Consumer
The CHDM certification is focused toward those who want to maximize online revenue through lead genera-tion, customer engagement and loyalty, online brand awareness and product exposure, as well as those who desire to become more proficient in the myriad key digital areas as the importance of this field is rapidly growing in the hospitality industry. The program is designed for hospitality sales and marketing and revenue management professionals who are interested in expanding their current role; ex-ecutives seeking to understand digital marketing; and digital marketers looking to understand the hospitality industry. Get more information and download an application at www.hsmaicertifications.org.
CHDM Program
29HOSPITALITY SALES & MARKETING ASSOCIATION INTERNATIONAL
silver HSMAI ADRIAN AWARDS 2.019
DIGITAL MARKETING
AccorENTRY: Elite ExperiencesCATEGORY: Loyalty Program-Member
AccorENTRY: America’s First ConciergeCATEGORY: Video
AccorENTRY: Fairmont’s Canine AmbassadorsCATEGORY: Video
AccorENTRY: 31 Thank YousCATEGORY: Loyalty Program-Member
All Suites by HiltonENTRY: Digital BannersCATEGORY: Web AdAGENCY: GSD&M
AzamaraENTRY: AzamaraCATEGORY: Social Media/Social Network-ingAGENCY: VERB Interactive
AzamaraENTRY: AzamaraCATEGORY: BlogAGENCY: VERB Interactive
AzamaraENTRY: AzamaraCATEGORY: Social Media CampaignAGENCY: VERB Interactive
Baha Mar ResortsENTRY: Baha Mar Swimsuits CampaignCATEGORY: Social Media/Social Network-ingAGENCY: BCV Social
Bermuda Tourism AuthorityENTRY: Bermuda: Out Here in WinterCATEGORY: Web SiteAGENCY: Miles Partnership
Best Western Hotels & ResortsENTRY: Launch of BW Travel ZoneCATEGORY: Web SiteAGENCY: Ideas Collide
Best Western Hotels & ResortsENTRY: Today’s Best Western: Every Guest Has a JourneyCATEGORY: Social Media CampaignAGENCY: Ideas Collide
Best Western Hotels & ResortsENTRY: 2019 Summer PromotionCATEGORY: Loyalty SeriesAGENCY: Ideas Collide & Initiative
Best Western Hotels & ResortsENTRY: TripAdvisor 360 Tours CampaignCATEGORY: NEW: ExperientialAGENCY: Ideas Collide & Initiative
Best Western Hotels & ResortsENTRY: 2018 Fall PromotionCATEGORY: Integrated Market Campaign for Consumers (B2C)AGENCY: Ideas Collide & Initiative
Best Western Hotels & ResortsENTRY: Driving Traffic to BW Travel Zone Using Instagram StoriesCATEGORY: Social Media CampaignAGENCY: Ideas Collide
Best Western Hotels & ResortsENTRY: Launch of BW Travel ZoneCATEGORY: Social Media CampaignAGENCY: Ideas Collide
Best Western Hotels & ResortsENTRY: YouTube Director Mix CampaignCATEGORY: Multimedia (Video, Flash, Animation) SeriesAGENCY: Ideas Collide & Initiative
Best Western Hotels & ResortsENTRY: Own the Road CampaignCATEGORY: Mobile MarketingAGENCY: Ideas Collide & Initiative
Best Western Hotels & ResortsENTRY: IBM Watson CampaignCATEGORY: Virtual Reality/Artificial Intel-ligenceAGENCY: Ideas Collide & Initiative
Best Western Hotels & ResortsENTRY: Integrated Video StrategyCATEGORY: Integrated Market Campaign for Consumers (B2C)AGENCY: Ideas Collide & Initiative
Best Western Hotels & ResortsENTRY: Chet Garner Partners with Best WesternCATEGORY: Social Media CampaignAGENCY: Ideas Collide
Best Western Hotels & ResortsENTRY: Best Western Debuts New Brand: SadieCATEGORY: Web SiteAGENCY: Ideas Collide
Best Western Hotels & ResortsENTRY: 2018 Winter PromotionCATEGORY: Social Media CampaignAGENCY: Ideas Collide & Initiative
Best Western Hotels & ResortsENTRY: YouTube Director Mix CampaignCATEGORY: Digital Marketing InnovationAGENCY: Ideas Collide & Initiative
Best Western Hotels & ResortsENTRY: Own the Road CampaignCATEGORY: Mapping & Location MarketingAGENCY: Ideas Collide & Initiative
Best Western Hotels & ResortsENTRY: Own the Road CampaignCATEGORY: Mobile CampaignAGENCY: Ideas Collide & Initiative
Best Western Hotels & ResortsENTRY: Best Western Rewards Email RedesignCATEGORY: EmailAGENCY: Ideas Collide
SilverHSMAI ADRIAN AWARDS 2.019
HOSPITALITY SALES & MARKETING ASSOCIATION INTERNATIONAL30
DIGITAL MARKETING
Best Western Hotels & ResortsENTRY: 2018 Fall PromotionCATEGORY: Loyalty SeriesAGENCY: Ideas Collide & Initiative
Best Western Hotels & ResortsENTRY: Family Focused with Best Western and 2 Travel DadsCATEGORY: Social Media CampaignAGENCY: Ideas Collide
Best Western Hotels & ResortsENTRY: Best Western Debuts New Brand: AidenCATEGORY: Web SiteAGENCY: Ideas Collide
Best Western Hotels & ResortsENTRY: 2019 Summer PromotionCATEGORY: Integrated Market Campaign for Consumers (B2C)AGENCY: Ideas Collide & Initiative
Best Western Hotels & ResortsENTRY: Best Western Debuts New Brand: SadieCATEGORY: Website User ExperienceAGENCY: Ideas Collide
Best Western Hotels & ResortsENTRY: Amazon Fire 360 CampaignCATEGORY: NEW: ExperientialAGENCY: Ideas Collide & Initiative
Best Western Hotels & ResortsENTRY: Launch of BW Travel ZoneCATEGORY: BlogAGENCY: Ideas Collide
Best Western Hotels & ResortsENTRY: Best Western Debuts New Brand: GLoCATEGORY: Web SiteAGENCY: Ideas Collide
Best Western Hotels & ResortsENTRY: Best Western Rewards ChatbotCATEGORY: Mobile MarketingAGENCY: Ideas Collide & Botco
Best Western Hotels & ResortsENTRY: Best Western Debuts New Brand: VibCATEGORY: Web SiteAGENCY: Ideas Collide
Best Western Hotels & ResortsENTRY: Best Western Boutique BrandsCATEGORY: Integrated Market Campaign for Consumers (B2C)AGENCY: Ideas Collide
Bradenton Area Convention & Visitors BureauENTRY: The Cure Campaign Online Diagno-sis SurveyCATEGORY: Contest/SweepstakesAGENCY: Aqua Marketing & Communica-tions, Inc.
Brand USAENTRY: ‘Sound Travels’CATEGORY: Digital Marketing InnovationAGENCY: Expedia Group Media Solutions
Choice HotelsENTRY: Kinetic Motion Mobile Marketing CampaignCATEGORY: Mobile MarketingAGENCY: MMGY Global
Choice Hotels & ADARAENTRY: Choice Hotels Finds More Cambria Customers with Integrated ApproachCATEGORY: Integrated Market Campaign for Consumers (B2C)AGENCY: Havas Media
Cinnamon AirENTRY: Cinnamon Air’s Digital Marketing CampaignCATEGORY: Search Marketing StrategyAGENCY: eMarketingEye
Coral Beach ResortENTRY: Coral Beach Email Redesign and OptimizationCATEGORY: EmailAGENCY: Fuel
Denihan Hospitality GroupENTRY: How Denihan Hospitality Group’s SEM More than Exceeded ExpectationsCATEGORY: Search Marketing StrategyAGENCY: Acronym
Destination DCENTRY: Website Media OptimizationCATEGORY: Digital Marketing InnovationAGENCY: MMGY Global
Destination El PasoENTRY: El Paso: A City RebornCATEGORY: Video
Discover FlagstaffENTRY: Flagstaff Website Design & Devel-opmentCATEGORY: Web SiteAGENCY: Tempest Interactive Media
Discover Puerto RicoENTRY: DiscoverPuertoRico.comCATEGORY: Web SiteAGENCY: Miles Partnership
Dollywood’s DreamMore Resort & SpaENTRY: Dollywood’s DreamMore Resort & Spa FacebookCATEGORY: Social Media CampaignAGENCY: GCommerce
Dollywood’s DreamMore Resort & SpaENTRY: Dollywood’s DreamMore Resort & Spa Paid SearchCATEGORY: Search Marketing StrategyAGENCY: GCommerce
Exclusive ResortsENTRY: Exclusive Resorts Nurture Email ProgramCATEGORY: E-mail SeriesAGENCY: MODintelechy
31HOSPITALITY SALES & MARKETING ASSOCIATION INTERNATIONAL
silver HSMAI ADRIAN AWARDS 2.019
DIGITAL MARKETING
Four Seasons Hotel FlorenceENTRY: How Four Seasons Hotels Has Rede-fined Luxury for the Modern TravelerCATEGORY: Integrated Market Campaign for Consumers (B2C)AGENCY: Acronym
Frankenmuth Convention & Visitor’s BureauENTRY: Frankenmuth Spring Break Cam-paignCATEGORY: Geo-Targeted CampaignAGENCY: TwoSix Digital
Hard Rock InternationalENTRY: Hard Rock Hotels Launches a New Brand WebsiteCATEGORY: Web SiteAGENCY: NextGuest
Hawaiian AirlinesENTRY: Hawaiian Airlines/Auckland AirportCATEGORY: Web AdAGENCY: Expedia Group Media Solutions
Heritage Hotel ManagementENTRY: Heritage Hotels School Holiday CampaignCATEGORY: Integrated Market Campaign for Consumers (B2C)AGENCY: NextGuest
HiltonENTRY: DoubleTree by Hilton’s Cookies in SpaceCATEGORY: Social Media Campaign
HiltonENTRY: DoubleTree by Hilton’s Cookies in SpaceCATEGORY: Mobile Campaign
Hilton WorldwideENTRY: Hilton Limited Time Offer Destina-tion Campaign 2019CATEGORY: Integrated Market Campaign for Consumers (B2C)AGENCY: The Hilton Creative Studio
Hong Kong Tourism BoardENTRY: Innovative & Thrifty Social Market-ingCATEGORY: Social Media Campaign
Houston First CorporationENTRY: Spacey Casey: A Space City Social IconCATEGORY: Social Media Campaign
InterContinental New York BarclayENTRY: Social Media Generates More Quali-fied Leads Than Search EnginesCATEGORY: Social Media/Social Network-ingAGENCY: NextGuest
JW Marriott HotelsENTRY: JW Marriott Venice Food & Wine FestivalCATEGORY: Integrated Market Campaign for Consumers (B2C)AGENCY: Pandemic Labs
JW Marriott HotelsENTRY: JW Marriott Venice Food & Wine FestivalCATEGORY: NEW: ExperientialAGENCY: Pandemic Labs
Lake Austin Spa ResortENTRY: Lake AustinCATEGORY: Web SiteAGENCY: VERB Interactive
Los Cabos TourismENTRY: Baja Way Social Brand RelaunchCATEGORY: Social Media/Social Network-ingAGENCY: MMGY Global
Luray CavernsENTRY: Literal ReviewsCATEGORY: Multimedia (Video, Flash, Animation) SeriesAGENCY: WHITE64
Marcus Hotels and ResortsENTRY: SaintKateArts.comCATEGORY: Web Site
Marriott InternationalENTRY: Marriott Bonvoy Global LaunchCATEGORY: Integrated Market Campaign for Consumers (B2C)
Marriott InternationalENTRY: Milestone and Marriott Digital Services (MDS) Joint submission on Local Citation ReportCATEGORY: Digital Marketing InnovationAGENCY: Milestone Inc.
Marriott InternationalENTRY: Milestone and Marriott Digital Ser-vices (MDS) Joint submission on MDS Omni channel reporting and analyticsCATEGORY: Digital Marketing InnovationAGENCY: Milestone Inc.
Marriott InternationalENTRY: Marriott hotels TED Costa RicaCATEGORY: Social Media CampaignAGENCY: Nobox
Marriott Middle East & Africa - Creative & Content MarketingENTRY: See Beyond, Discover the Middle East & AfricaCATEGORY: Multimedia (Video, Flash, Animation) Series
Mohegan SunENTRY: Back of House Season 2CATEGORY: Multimedia (Video, Flash, Animation) SeriesAGENCY: Primal NY
Moroccan National Tourism OfficeENTRY: Moments in MoroccoCATEGORY: Web SiteAGENCY: Expedia Group Media Solutions
SilverHSMAI ADRIAN AWARDS 2.019
HOSPITALITY SALES & MARKETING ASSOCIATION INTERNATIONAL32
DIGITAL MARKETING
Nassau Paradise Island Promotion BoardENTRY: Nassau Paradise IslandCATEGORY: BlogAGENCY: VERB Interactive
Nassau Paradise Island Promotion BoardENTRY: Nassau Paradise IslandCATEGORY: Website User ExperienceAGENCY: VERB Interactive
Newfoundland and Labrador TourismENTRY: IcebergFinder.comCATEGORY: Integrated Market Campaign for Consumers (B2C)AGENCY: Target
Omni Hotels & ResortsENTRY: Omni Hotels & Resorts Website RedesignCATEGORY: Web SiteAGENCY: Arke Systems, LLC
Omni Hotels & ResortsENTRY: Milestone and Omni Hotels Joint submission on Milestone Presence Cloud (MPC) Local Listings ManagementCATEGORY: Search Marketing StrategyAGENCY: Milestone Inc.
OthonENTRY: Othon Hotels | AdWordsCATEGORY: Web AdAGENCY: Pmweb
OTO DevelopmentENTRY: Hilton Garden Inn Burbank Drink of the MonthCATEGORY: Social Media Campaign
Parq VancouverENTRY: Parq VancouverCATEGORY: Web SiteAGENCY: VERB Interactive
Philadelphia Convention and Visitors BureauENTRY: IMEX America CampaignCATEGORY: Tradeshow Marketing Cam-paignAGENCY: Karma Agency
PlazaENTRY: Rede Plaza | Midnight SaleCATEGORY: Integrated Market Campaign for Consumers (B2C)AGENCY: Pmweb
Resplendent CeylonENTRY: Resplendent CeylonCATEGORY: Web SiteAGENCY: Antyra Solutions (Private) Lim-ited
Saint Kate The Arts HotelENTRY: Saint Kate Art Tour AppCATEGORY: Digital Marketing InnovationAGENCY: Graydient Creative
San Francisco Travel AssociationENTRY: Why San Francisco is So DeliciousCATEGORY: Multimedia (Video, Flash, Animation) Series
Santa Monica Travel & TourismENTRY: Complete Guide to Street Art Mu-rals in Santa MonicaCATEGORY: Mapping & Location Marketing
Sawgrass Marriott Golf Resort & SpaENTRY: THE PLAYERS Championship Social Media CampaignCATEGORY: Geo-Targeted CampaignAGENCY: BCV Social
South Carolina Department of Parks, Recreation and TourismENTRY: DiscoverSouthCarolina.comCATEGORY: Web Site
South Dakota Department of TourismENTRY: TravelSouthDakota.comCATEGORY: Web SiteAGENCY: Miles Partnership
South Dakota Department of TourismENTRY: Seasons of SoDakCATEGORY: Social Media CampaignAGENCY: MMGY Global
St. Regis Hotels & ResortsENTRY: 2019 Sentebale ISPS Handa Polo Cup Social Media ActivationCATEGORY: Social Media/Social Network-ingAGENCY: Pandemic Labs
Temecula Creek InnENTRY: Temecula Creek Inn Facebook Instant ExperienceCATEGORY: Social Media CampaignAGENCY: GCommerce
Terranea ResortENTRY: TerraneaLifeCATEGORY: Multimedia (podcasts, video,)
Terranea ResortENTRY: TerraneaLifeCATEGORY: Video
Terranea ResortENTRY: TerraneaLifeCATEGORY: Web Site
Terranea ResortENTRY: Holiday Traditions at TerraneaCATEGORY: Contest/Sweepstakes
Texas Department of Economic Develop-ment & TourismENTRY: Travel Texas WebsiteCATEGORY: Web Site
The Beaches of Fort Myers & SanibelENTRY: National Geographic Brand Partner-shipCATEGORY: Integrated Market Campaign for Consumers (B2C)AGENCY: MMGY Global
33HOSPITALITY SALES & MARKETING ASSOCIATION INTERNATIONAL
silver HSMAI ADRIAN AWARDS 2.019
DIGITAL MARKETING
The Beaches of Fort Myers & SanibelENTRY: Weather Triggered CampaignCATEGORY: Geo-Targeted CampaignAGENCY: MMGY Global
The Don CeSarENTRY: The Don CeSar Collections Ad CampaignCATEGORY: Social Media/Social Network-ingAGENCY: BCV Social
The Nautical Beachfront ResortENTRY: The Nautical Beachfront Resort Paid SearchCATEGORY: Search Marketing StrategyAGENCY: GCommerce
The Omni Homestead ResortENTRY: Beyond the Tower, The Omni Homestead’s original podcastCATEGORY: Multimedia (Video, Flash, Animation) Series
The Red Lion InnENTRY: The Red Lion Inn Paid SearchCATEGORY: Search Marketing StrategyAGENCY: GCommerce
The Ritz-CarltonENTRY: Stellar Dining Series by The Ritz-CarltonCATEGORY: NEW: Experiential
The Ritz-Carlton Hotel Company, LLCENTRY: The StayCATEGORY: Social Media CampaignAGENCY: Pandemic Labs
The Ritz-Carlton Hotel Company, LLCENTRY: The StayCATEGORY: NEW: ExperientialAGENCY: Pandemic Labs
The Ritz-Carlton Hotel Company, LLCENTRY: The California Inspiration Tour with Meagan MorrisonCATEGORY: NEW: ExperientialAGENCY: Pandemic Labs
The StateView HotelENTRY: The StateView Hotel WebsiteCATEGORY: Web SiteAGENCY: Fuel
Traverse City TourismENTRY: Traverse City Hotels and Accommo-dations CampaignCATEGORY: Integrated Market Campaign for Consumers (B2C)AGENCY: TwoSix Digital
Uptown SuitesENTRY: Uptown Suites Extended Stay - 2019 Temporary Housing CampaignCATEGORY: Web Ad SeriesAGENCY: Fuel
Viceroy Hotel GroupENTRY: Viceroy Hotel Group Instagram Story Ad for Spring CampaignCATEGORY: Social Media/Social Network-ingAGENCY: NextGuest
Viceroy Hotel GroupENTRY: Viceroy Hotel Group Spring Cam-paignCATEGORY: Integrated Market Campaign for Consumers (B2C)AGENCY: NextGuest
Visit AustinENTRY: Visit Austin WebsiteCATEGORY: Web SiteAGENCY: Simpleview
Visit BerkeleyENTRY: Visit Berkeley Website Design & DevelopmentCATEGORY: Web SiteAGENCY: Tempest Interactive Media
Visit Huntington Beach - Surf City USAENTRY: Visit Huntington Beach, CA - In-creasing Conversions 61%CATEGORY: Search Marketing StrategyAGENCY: Net Conversion
Visit IrvingENTRY: SXSW Social Mosaic- A Billboard-Sized Work of Art Created in Real-TimeCATEGORY: Tradeshow Marketing Cam-paign
Visit JacksonvilleENTRY: Visit Jacksonville Website Design & DevelopmentCATEGORY: Web SiteAGENCY: Tempest Interactive Media
Visit Rancho CordovaENTRY: Visit Rancho Cordova Travel Mar-keting CampaignCATEGORY: Search Marketing StrategyAGENCY: Tempest Interactive Media
Visit San AntonioENTRY: Visit San Antonio Destination WebsiteCATEGORY: Web SiteAGENCY: The Atkins Group
Visit Santa BarbaraENTRY: Santa Barbara: Like a Local Video SeriesCATEGORY: Multimedia (Video, Flash, Animation) SeriesAGENCY: Sparkloft Media
Visit South WaltonENTRY: South Walton, Florida WebsiteCATEGORY: Web SiteAGENCY: Zehnder Communications
Visit Tampa BayENTRY: Tampa Memory MakersCATEGORY: Webcast Series
VisitGreenvilleSCENTRY: Harlem Globetrotters Trick ShotCATEGORY: Social Media/Social Network-ing
VisitGreenvilleSCENTRY: Harlem Globetrotters Trick ShotCATEGORY: Video
SilverHSMAI ADRIAN AWARDS 2.019
HOSPITALITY SALES & MARKETING ASSOCIATION INTERNATIONAL34
DIGITAL MARKETING
Wyndham Hotels & ResortsENTRY: Wingate by Wyndham #ByDayBy-NightCATEGORY: Social Media/Social Network-ing
Wyndham Hotels & Resorts, Inc.ENTRY: Baseball for DaysCATEGORY: Social Media CampaignAGENCY: Questus
Wyndham RewardsENTRY: Wyndham Rewards Member On-boardingCATEGORY: Loyalty Series
Wyndham RewardsENTRY: Wyndham Rewards Evolution Social Media CampaignCATEGORY: Social Media Campaign
The ARIA Campus and MGM Resorts International congratulate Tony Yousfi on being a recipient of HSMAI’s Top 25 Most Extraordinary Minds.
TONY YOUSFIVice President of SalesARIA Resort & Casino and Vdara Hotel & Spa
Aria.com Vdara.com
35HOSPITALITY SALES & MARKETING ASSOCIATION INTERNATIONAL
bronze HSMAI ADRIAN AWARDS 2.019
DIGITAL MARKETING
Ahau CollectionENTRY: The Ahau CollectionCATEGORY: Web SiteAGENCY: Milestone Inc.
Amelia Island CVBENTRY: Amelia Island Integrated Marketing CampaignCATEGORY: Integrated Market Campaign for Consumers (B2C)AGENCY: Miles Partnership
American Express TravelENTRY: American Express Travel: 5X Points Programmatic VideoCATEGORY: VideoAGENCY: Ogilvy and Universal McCann (Af-filiates: Reprise and Cadreon, LLC.)
American Express TravelENTRY: American Express Travel: Fine Hotels & Resorts Trigger EmailCATEGORY: EmailAGENCY: The Sandbox Group, LLC.
American Express TravelENTRY: American Express Travel: Paid Search StrategyCATEGORY: Search Marketing StrategyAGENCY: Universal McCann (Affiliates: Reprise and Cadreon, LLC.)
American Express TravelENTRY: American Express Travel Interna-tional Airline Program Email: Value Claim TestCATEGORY: EmailAGENCY: The Sandbox Group, LLC.
Best Western Hotels & ResortsENTRY: Watch Instagram Control Hey Na-dine’s Canadian Voyage with Best WesternCATEGORY: Social Media CampaignAGENCY: Ideas Collide
Best Western Hotels & ResortsENTRY: 2018 Fall PromotionCATEGORY: Web Ad SeriesAGENCY: Ideas Collide & Initiative
Best Western Hotels & ResortsENTRY: FameBit CampaignCATEGORY: Multimedia (Video, Flash, Animation) SeriesAGENCY: Ideas Collide & Initiative
Best Western Hotels & ResortsENTRY: Adam Sandoval Rides Across Utah’s National Parks with Best WesternCATEGORY: Social Media CampaignAGENCY: Ideas Collide
Best Western Hotels & ResortsENTRY: 2019 Spring PromotionCATEGORY: Integrated Market Campaign for Consumers (B2C)AGENCY: Ideas Collide & Initiative
Best Western Hotels & ResortsENTRY: 2018 Winter PromotionCATEGORY: Web Ad SeriesAGENCY: Ideas Collide & Initiative
Best Western Hotels & ResortsENTRY: 2019 Summer PromotionCATEGORY: Web Ad SeriesAGENCY: Ideas Collide & Initiative
Best Western Hotels & ResortsENTRY: Best Western Rewards Launches Alert ProgramCATEGORY: LoyaltyAGENCY: Ideas Collide
Best Western Hotels & ResortsENTRY: Best Western Arizona Short Form VideosCATEGORY: VideoAGENCY: Ideas Collide
Best Western Hotels & ResortsENTRY: 2019 Spring PromotionCATEGORY: Loyalty SeriesAGENCY: Ideas Collide & Initiative
Best Western Hotels & ResortsENTRY: 2019 Disney Summer Digital Cam-paignCATEGORY: Web Ad SeriesAGENCY: Ideas Collide & Initiative
Best Western Hotels & ResortsENTRY: 2019 Disney Summer Social Media CampaignCATEGORY: Social Media CampaignAGENCY: Ideas Collide & Initiative
Best Western Hotels & ResortsENTRY: Best Western Rewards ChatbotCATEGORY: LoyaltyAGENCY: Ideas Collide & Botco
Best Western Hotels & ResortsENTRY: 2019 Disney Summer PartnershipCATEGORY: LoyaltyAGENCY: Ideas Collide & Initiative
Cape ResortsENTRY: Cape Resorts WebsiteCATEGORY: Web SiteAGENCY: Miles Partnership
Captain’s Quarters ResortENTRY: Captain’s Quarters Resort Increases Mobile Conversion Rate by 146%CATEGORY: Website User ExperienceAGENCY: Fuel
Cedar Rapids Tourism OfficeENTRY: Cedar Rapids Tourism Office Con-tent MarketingCATEGORY: Search Marketing StrategyAGENCY: Tempest Interactive Media
Costa do SauípeENTRY: Costa do Sauipe | PromoWeekCATEGORY: E-mail SeriesAGENCY: Pmweb
Costa do SauípeENTRY: Costa do Sauipe | Email TemplateCATEGORY: EmailAGENCY: Pmweb
The ARIA Campus and MGM Resorts International congratulate Tony Yousfi on being a recipient of HSMAI’s Top 25 Most Extraordinary Minds.
TONY YOUSFIVice President of SalesARIA Resort & Casino and Vdara Hotel & Spa
Aria.com Vdara.com
bronzeHSMAI ADRIAN AWARDS 2.019
HOSPITALITY SALES & MARKETING ASSOCIATION INTERNATIONAL36
DIGITAL MARKETING
Crystal Mountain ResortENTRY: Crystal Mountain Summer Hot Dates PromotionCATEGORY: Geo-Targeted CampaignAGENCY: TwoSix Digital
Destination British ColumbiaENTRY: Destination British ColumbiaCATEGORY: Web SiteAGENCY: VERB Interactive
Discover Puerto RicoENTRY: Discover Puerto Rico’s Digital Per-ception Recovery StrategyCATEGORY: Digital Marketing InnovationAGENCY: Miles Partnership
Emerald Isle RealtyENTRY: Emerald Isle Realty Website User Experience & Optimization ProgramCATEGORY: Website User ExperienceAGENCY: Orange142
Hilton Head Island-Bluffton Chamber of CommerceENTRY: Hilton Head IslandCATEGORY: VideoAGENCY: VERB Interactive
Hilton Head Island-Bluffton Chamber of CommerceENTRY: Hilton Head IslandCATEGORY: Mapping & Location MarketingAGENCY: VERB Interactive
Hotel JacksonENTRY: Hotel Jackson Fall CampaignCATEGORY: Web Ad SeriesAGENCY: TravelClick, an Amadeus com-pany
InterContinental Los Angeles DowntownENTRY: #LAElevatedCATEGORY: Social Media Campaign
Interstate Hotels & ResortsENTRY: Hilton Burlington Lake Champlain - Email CampaignCATEGORY: E-mail Series
Island Vista ResortENTRY: Increased Ad Performance For Island VistaCATEGORY: Search Marketing StrategyAGENCY: Fuel
Kiawah Island Golf ResortENTRY: Kiawah Island Golf Resort WebsiteCATEGORY: Web SiteAGENCY: Dana Communications
La Fonda on the PlazaENTRY: La Fonda on the Plaza Website RedesignCATEGORY: Web SiteAGENCY: NextGuest
Las Vegas Convention and Visitors AuthorityENTRY: Las Vegas Insider - Training Program and Sales CompanionCATEGORY: Digital Marketing InnovationAGENCY: TravPRO mobile
Long Beach Convention and Visitors BureauENTRY: Long Beach CVB Content Marketing CampaignCATEGORY: Search Marketing StrategyAGENCY: Tempest Interactive Media
Los Angeles Tourism & Convention BoardENTRY: Los Angeles Tourism & Convention BoardCATEGORY: Integrated Market Campaign for GDS and Travel Agents (B2B)AGENCY: TravelClick, an Amadeus com-pany
Margaritaville Resort OrlandoENTRY: Margaritaville Orlando Social Media Launch CampaignCATEGORY: NEW: New Opening/LaunchAGENCY: BCV Social
Marriott InternationalENTRY: Fairfield by Marriott: Road to 1000CATEGORY: Integrated Market Campaign for Consumers (B2C)AGENCY: Catalyst Public Relations
Marriott InternationalENTRY: Paid Search for Marriott Bonvoy LaunchCATEGORY: Search Marketing Strategy
Marriott InternationalENTRY: The Shelbourne – An Autograph Col-lection Hotel (Marriott Branded)CATEGORY: Web SiteAGENCY: Milestone Inc.
Massanutten ResortENTRY: Beat the BeachCATEGORY: Web Site
Meet Minneapolis, Convention and Visi-tors AssociationENTRY: Meet Minneapolis Content Market-ing CampaignCATEGORY: Search Marketing StrategyAGENCY: Tempest Interactive Media
Minor HotelsENTRY: Theme Based, Dynamic and Tar-geted CommunicationsCATEGORY: E-mail Series
Monarch Beach ResortENTRY: The TasteCATEGORY: Multimedia (Video, Flash, Animation) Series
Naples, Marco Island and the EvergladesENTRY: “Love Paradise” - Leisure Brand VideoCATEGORY: VideoAGENCY: Paradise Advertising & Marketing
Nassau Paradise Island Promotion BoardENTRY: Nassau Paradise IslandCATEGORY: Social Media/Social Network-ingAGENCY: VERB Interactive
37HOSPITALITY SALES & MARKETING ASSOCIATION INTERNATIONAL
bronze HSMAI ADRIAN AWARDS 2.019
DIGITAL MARKETING
Nassau Paradise Island Promotion BoardENTRY: Nassau Paradise Island Bahamas Video Drives Island Visitation +26%CATEGORY: Multimedia (Video, Flash, Animation) SeriesAGENCY: Net Conversion
PlazaENTRY: Rede Plaza | Opus Concert Sched-uleCATEGORY: Multi-CulturalAGENCY: Pmweb
Ponte Vedra Resorts Ponte Vedra Inn & Club |The Lodge & ClubENTRY: Ponte Vedra ResortsCATEGORY: Search Marketing StrategyAGENCY: TravelClick, an Amadeus com-pany
Portola Hotel & SpaENTRY: 22% Increase In Conversion Rates with PersonalizationCATEGORY: Website User ExperienceAGENCY: NextGuest
Preferred Hotels & ResortsENTRY: Preferred Hotels & Resorts Launch-es International Pineapple WeekCATEGORY: Integrated Market Campaign for Consumers (B2C)
Princess CruisesENTRY: Ocean Medallion Social Media CampaignCATEGORY: Social Media/Social Network-ingAGENCY: MMGY Global
San Jose Convention & Visitors BureauENTRY: Sweet Summer GetawayCATEGORY: Contest/SweepstakesAGENCY: MMGY Global
sbeENTRY: sbe Mondrian LA - 65% Higher Return On Ad SpendCATEGORY: Search Marketing StrategyAGENCY: Net Conversion
SHS - Digital ExperienceENTRY: Setai Hotels Website RedesignCATEGORY: Website User Experience
South Dakota Department of TourismENTRY: Thundr Haptic VideoCATEGORY: Mobile MarketingAGENCY: MMGY Global
Terranea ResortENTRY: Travel TuesdayCATEGORY: Social Media/Social Network-ing
Terranea ResortENTRY: TerraneaLifeCATEGORY: Multimedia (Video, Flash, Animation) Series
The Aruba Tourism AuthorityENTRY: Aruba goes “Local” in Grand CentralCATEGORY: Social Media CampaignAGENCY: Concept Farm
The Beaches of Fort Myers & SanibelENTRY: Shore the LoveCATEGORY: Social Media CampaignAGENCY: MMGY Global
The Resort at PedregalENTRY: The Resort at Pedregal Website RedesignCATEGORY: Web SiteAGENCY: NextGuest
The Resort At PedregalENTRY: The Resort At Pedregal Anniversary CampaignCATEGORY: Integrated Market Campaign for Consumers (B2C)AGENCY: NextGuest
The Ritz-Carlton Hotel Company, LLCENTRY: ‘Center 6’ Window Celebration on Saks Fifth AvenueCATEGORY: Social Media/Social Network-ingAGENCY: Pandemic Labs
The Ritz-Carlton Hotel Company, LLCENTRY: The Stay film series: Strangers’ ReunionCATEGORY: Social Media/Social Network-ingAGENCY: Pandemic Labs
The Ritz-Carlton Hotel Company, LLCENTRY: The California Inspiration Tour with Meagan MorrisonCATEGORY: Social Media CampaignAGENCY: Pandemic Labs
The WellENTRY: The WellCATEGORY: Web SiteAGENCY: VERB Interactive
Triumph HotelsENTRY: The Evelyn HotelCATEGORY: Web SiteAGENCY: Milestone Inc.
Visit AnaheimENTRY: GrandTravel Trend Takes Off: Visit Anaheim Campaign Shares Millennials’ Desire to Have GrandparentsCATEGORY: Integrated Market Campaign for Consumers (B2C)
Visit SeattleENTRY: Open StudioCATEGORY: Social Media CampaignAGENCY: PB&
Wyndham Hotels & ResortsENTRY: Travelarge by TravelodgeCATEGORY: Social Media/Social Network-ingAGENCY: Questus
goldHSMAI ADRIAN AWARDS 2.019
HOSPITALITY SALES & MARKETING ASSOCIATION INTERNATIONAL38
ADVERTISING
AccorENTRY: 31 Thank YousCATEGORY: CONTEST/SWEEPSTAKES-Consumer/GroupSales/TravelTrade
AccorENTRY: 31 Thank YousCATEGORY: LOYALTY PROGRAM-Con-sumer Marketing
AccorENTRY: Sofitel en BlancCATEGORY: NEW: Experiential
Amelia Island CVBENTRY: Amelia Island’s New Visitor Guide Complete with Augmented Reality Technol-ogyCATEGORY: BROCHURE - ConsumerAGENCY: Miles Partnership
American Express TravelENTRY: Amex Travel Fine Hotels & Re-sorts® 5X Membership Rewards® Launch EventCATEGORY: LOYALTY PROGRAM-Con-sumer MarketingAGENCY: Ogilvy, UM, and Momentum Worldwide
American Express TravelENTRY: Amex Travel Fine Hotels & Re-sorts® 5X Membership Rewards® Launch EventCATEGORY: NEW: New Opening/LaunchAGENCY: Momentum Worldwide, PMK, Vowel, Ogilvy and UM
Baha MarENTRY: Baha Mar Experiences CampaignCATEGORY: COMPLETE CAMPAIGN (to in-clude Positioning) -Consumer/Group Sales/Travel TradeAGENCY: ModOp
Best Western Hotels & ResortsENTRY: YouTube Director Mix CampaignCATEGORY: Advertising InnovationAGENCY: Ideas Collide & Initiative
Best Western Hotels & ResortsENTRY: Own the Road CampaignCATEGORY: RADIO-ConsumerAGENCY: Ideas Collide & Initiative
Best Western Hotels & ResortsENTRY: IBM Watson CampaignCATEGORY: Advertising InnovationAGENCY: Ideas Collide & Initiative
Best Western Hotels & ResortsENTRY: 2019 Disney Summer PartnershipCATEGORY: YouthAGENCY: Ideas Collide & Initiative
Discover Puerto RicoENTRY: “Have We Met Yet?” - Discover Puerto Rico Brand RepositioningCATEGORY: COMPLETE CAMPAIGN (to in-clude Positioning) -Consumer/Group Sales/Travel Trade
Emerald Coast Convention & Visitors BureauENTRY: 2019 Visitor GuideCATEGORY: BROCHURE - ConsumerAGENCY: Aqua Marketing & Communica-tions, Inc.
Luray CavernsENTRY: PuddlesCATEGORY: TELEVISION - ConsumerAGENCY: WHITE64
Mote Marine Laboratory & AquariumENTRY: Come SEA For YourselfCATEGORY: COMPLETE CAMPAIGN (to in-clude Positioning) -Consumer/Group Sales/Travel TradeAGENCY: Paradise Advertising & Marketing
Newfoundland and Labrador TourismENTRY: A Tangled TaleCATEGORY: TELEVISION - ConsumerAGENCY: Target
Newfoundland and Labrador TourismENTRY: Place of StoriesCATEGORY: COMPLETE CAMPAIGN (to in-clude Positioning) -Consumer/Group Sales/Travel TradeAGENCY: Target
Terranea ResortENTRY: Terranea Resort Holiday BrochuresCATEGORY: BROCHURE - Consumer
Terranea ResortENTRY: TerraneaLife JournalCATEGORY: Advertising Innovation
The Aruba Tourism AuthorityENTRY: Aruba & AFAR : The Happiness ProjectCATEGORY: Advertising InnovationAGENCY: Concept Farm
The Aruba Tourism AuthorityENTRY: Aruba goes “Local” in Grand CentralCATEGORY: NEW: ExperientialAGENCY: Concept Farm
The Ritz-CarltonENTRY: Stellar Dining Series by The Ritz-CarltonCATEGORY: NEW: New Opening/Launch
The Ritz-CarltonENTRY: Stellar Dining Series by The Ritz-CarltonCATEGORY: NEW: Experiential
Visit IrvingENTRY: IRVING ROCKS: Showcasing Irving’s layered landscapeCATEGORY: PRINT MEDIA-Group Sales/Meetings
Visit Tampa BayENTRY: Visit Tampa Bay Pioneers Regional London CampaignCATEGORY: Global
39HOSPITALITY SALES & MARKETING ASSOCIATION INTERNATIONAL
gold HSMAI ADRIAN AWARDS 2.019
ADVERTISING
VisitGreenvilleSCENTRY: “yeah, that”: The 2019 Official Visi-tor’s Guide to Greenville, SCCATEGORY: BROCHURE - Consumer
VisitPITTSBURGHENTRY: VisitPITTSBURGH Official Visitors GuideCATEGORY: BROCHURE - ConsumerAGENCY: ocreations
Wyndham RewardsENTRY: Wyndham Rewards Program Evolu-tionCATEGORY: LOYALTY PROGRAM-Member Marketing
Another Record-Setting YearCongratulations to Best Western® Hotels & Resorts on
75 Adrian Awards in 2020. Ideas Collide is proud of being
your trusted marketing partner for over 15 years.
ideascollide.com
silverHSMAI ADRIAN AWARDS 2.019
HOSPITALITY SALES & MARKETING ASSOCIATION INTERNATIONAL40
ADVERTISING
AccorENTRY: Elite ExperiencesCATEGORY: LOYALTY PROGRAM-Member Marketing
All Suites by Hilton (Embassy Suites, Homewood Suites, Home2 Suites)ENTRY: Jonathan Scott Partnership and SweepstakesCATEGORY: CONTEST/SWEEPSTAKES-Consumer/GroupSales/TravelTradeAGENCY: GSD&M
American Express TravelENTRY: Amex Travel Fine Hotels & Re-sorts® 5X Membership Rewards® Launch EventCATEGORY: NEW: ExperientialAGENCY: Momentum Worldwide, PMK, Vowel and Ogilvy
AMResortsENTRY: ET IntegrationCATEGORY: TELEVISION-Consumer
Atlanta Convention & Visitors BureauENTRY: ATL FlycycleCATEGORY: TRADESHOW MARKETINGAGENCY: Green Media Works,Inc.
Best Western Hotels & ResortsENTRY: Own the Road CampaignCATEGORY: Signage - Outdoor/TransientAGENCY: Ideas Collide & Initiative
Discover Puerto RicoENTRY: The Power of Puerto RicoCATEGORY: DVD/CD/VIDEO Consumer/Group Sales/Travel Trade
Embassy Suites by HiltonENTRY: DreamSpaceCATEGORY: NEW: ExperientialAGENCY: GSD&M
Fairmont Grand Del MarENTRY: Winter Wonderland at the GrandCATEGORY: NEW: Experiential
HiltonENTRY: Hilton Honors American Express Co-Brand Direct MailCATEGORY: DIRECT MAIL - ConsumerAGENCY: WHITE64
Hong Kong Tourism BoardENTRY: Dominating Seatrade 2019CATEGORY: TRADESHOW MARKETING
Luray CavernsENTRY: ExplorerCATEGORY: TELEVISION - ConsumerAGENCY: WHITE64
Micato SafarisENTRY: 2019 Micato Safaris BrochureCATEGORY: BROCHURE - Travel TradeAGENCY: Micato Safaris
Naples, Marco Island and the EvergladesENTRY: “Love Paradise” Winter CampaignCATEGORY: COMPLETE CAMPAIGN (to in-clude Positioning) -Consumer/Group Sales/Travel TradeAGENCY: Paradise Advertising & Marketing
Nebraska TourismENTRY: Pushing Tourism Can Be Really Hard.CATEGORY: COMPLETE CAMPAIGN (to in-clude Positioning) -Consumer/Group Sales/Travel Trade
Nebraska Tourism CommissionENTRY: “Honestly, It’s Not for Everyone” Nebraska State Travel GuideCATEGORY: MAGAZINE OR NEWSPAPER -ConsumerAGENCY: Miles Partnership
Punta Gorda/Englewood Beach Visitor & Convention BureauENTRY: 2019 Adventure GuideCATEGORY: BROCHURE - ConsumerAGENCY: Aqua Marketing & Communica-tions, Inc.
Rosen Hotels & ResortsENTRY: Rosen Reveal MagazineCATEGORY: ON PROPERTY/IN FLIGHT-Consumer, Group Sales or Travel TradeAGENCY: DPR
Sarawak Tourism BoardENTRY: Sarawak More to DiscoverCATEGORY: COMPLETE CAMPAIGN (to in-clude Positioning) -Consumer/Group Sales/Travel TradeAGENCY: ISC Innovators
Sonoma County TourismENTRY: Sonoma County Tourism | Life Opens Up CampaignCATEGORY: NEW: New Opening/LaunchAGENCY: MMGY Global
South Dakota Department of TourismENTRY: Rushmore on TourCATEGORY: NEW: ExperientialAGENCY: MMGY Global
South Dakota Department of TourismENTRY: “Great Faces, Great Places” 2018 Print CampaignCATEGORY: PRINT MEDIA - ConsumerAGENCY: Lawrence & Schiller
The Aruba Tourism AuthorityENTRY: Aruba : Double Play 2 Double Hap-piness SweepsCATEGORY: CONTEST/SWEEPSTAKES-Consumer/GroupSales/TravelTradeAGENCY: Concept Farm
The Aruba Tourism AuthorityENTRY: Aruba Local All-Star Xander Bo-gaertsCATEGORY: COMPLETE CAMPAIGN (to in-clude Positioning) -Consumer/Group Sales/Travel TradeAGENCY: Concept Farm
41HOSPITALITY SALES & MARKETING ASSOCIATION INTERNATIONAL
silver HSMAI ADRIAN AWARDS 2.019
ADVERTISING
The Beaches of Fort Myers & SanibelENTRY: Groups/Meetings CampaignCATEGORY: PRINT MEDIA-Group Sales/MeetingsAGENCY: MMGY Global
Visit IrvingENTRY: SXSW Social Mosaic- A Billboard-Sized Work of Art Created in Real-TimeCATEGORY: TRADESHOW MARKETING
Visit Panama City BeachENTRY: Make it Your Real. Fun. Beach.CATEGORY: COMPLETE CAMPAIGN (to include Positioning) -Consumer/Group Sales/Travel Trade
Visit Santa BarbaraENTRY: Santa Barbara Augmented Reality ExperienceCATEGORY: NEW: ExperientialAGENCY: Sparkloft Media
Visit Tampa BayENTRY: Daydream to Tampa Bay - Make It Tampa BayCATEGORY: RADIO-Consumer
Visit Tampa BayENTRY: Tampa Bay’s Multicultural GuideCATEGORY: BROCHURE - Group Sales/Meetings
Visit Tampa BayENTRY: Tampa’s Treasure Collection - Florida’s First Tourism Marketing DistrictCATEGORY: BROCHURE - Group Sales/Meetings
VisitGreenvilleSCENTRY: ACC Baseball BidCATEGORY: DIRECT MAIL - Group Sales/Meetings
VisitGreenvilleSCENTRY: “That’s My Greenville” Brand Cam-paign TV SeriesCATEGORY: TELEVISION-Consumer
VisitGreenvilleSCENTRY: “That’s My Greenville” Brand Cam-paign Print SeriesCATEGORY: PRINT MEDIA - Consumer
VisitPITTSBURGHENTRY: Pull Up a Chair, You are Welcomed Here.CATEGORY: DVD/CD/VIDEO Consumer/Group Sales/Travel Trade
Wyndham Hotels & ResortsENTRY: 10 Minutes from a Hotel By Wyn-dhamCATEGORY: COMPLETE CAMPAIGN (to include Positioning) -Consumer/Group Sales/Travel Trade
Wyndham Hotels & ResortsENTRY: Trademark Collection by Wyndham Brand PositioningCATEGORY: REPOSITIONING-Consumer/Group Sales/Travel Trade
Wyndham Hotels & ResortsENTRY: Moda: The Evolution of Microtel by WyndhamCATEGORY: NEW: New Opening/Launch
Wyndham RewardsENTRY: Travel the World with Wyndham RewardsCATEGORY: CONTEST/SWEEPSTAKES-Consumer/GroupSales/TravelTrade
bronzeHSMAI ADRIAN AWARDS 2.019
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ADVERTISING
360 ChicagoENTRY: 360 CHICAGOCATEGORY: COMPLETE CAMPAIGN (to in-clude Positioning) -Consumer/Group Sales/Travel TradeAGENCY: Point B Communications
AccorENTRY: MGallery ActivationCATEGORY: NEW: Experiential
AccorENTRY: 31 Thank YousCATEGORY: LOYALTY PROGRAM-Member Marketing
AccorENTRY: Elite ExperiencesCATEGORY: LOYALTY PROGRAM-Consum-er Marketing
American Express TravelENTRY: American Express Travel: 2019 MagalogCATEGORY: PRINT MEDIA - ConsumerAGENCY: Sarankco, LLC.
Best Western Hotels & ResortsENTRY: 2019 Disney Summer In-Property CampaignCATEGORY: ON PROPERTY/IN FLIGHT-Consumer, Group Sales or Travel TradeAGENCY: Ideas Collide & Initiative
Cayman Islands Department of TourismENTRY: Dream in CaymanCATEGORY: COMPLETE CAMPAIGN (to in-clude Positioning) -Consumer/Group Sales/Travel TradeAGENCY: The Richards Group
Coastal MississippiENTRY: Coastal Mississippi “The Secret Coast”CATEGORY: TELEVISION-ConsumerAGENCY: PETERMAYER
Greater Palm Springs CVBENTRY: Summer ChillCATEGORY: TELEVISION-Consumer
Lake County, Illinois Convention & Visi-tors BureauENTRY: Visit Lake County Radio Spot - WhistlitisCATEGORY: RADIO-ConsumerAGENCY: Davis Harrison Dion
Monarch Beach ResortENTRY: Chilluxe CampaignCATEGORY: COMPLETE CAMPAIGN (to in-clude Positioning) -Consumer/Group Sales/Travel TradeAGENCY: Mering
One Liberty Observation DeckENTRY: One Liberty Observation DeckCATEGORY: COMPLETE CAMPAIGN (to in-clude Positioning) -Consumer/Group Sales/Travel TradeAGENCY: Point B Communications
South Dakota Department of TourismENTRY: South Dakota Presents DeadwoodCATEGORY: COMPLETE CAMPAIGN (to in-clude Positioning) -Consumer/Group Sales/Travel TradeAGENCY: MMGY Global
The Aruba Tourism AuthorityENTRY: Authentic Aruba : Sales BrochureCATEGORY: BROCHURE - Group Sales/MeetingsAGENCY: Concept Farm
Visit Panama City BeachENTRY: Decor By The ShoreCATEGORY: BROCHURE - Consumer
Visit Santa BarbaraENTRY: The Santa Barbara Effect Campaign - Travel & Leisure Cover WrapsCATEGORY: DIRECT MAIL -Group Sales/MeetingsAGENCY: Greenhaus
Visit Santa BarbaraENTRY: The Santa Barbara Effect CampaignCATEGORY: COMPLETE CAMPAIGN (to in-clude Positioning) -Consumer/Group Sales/Travel TradeAGENCY: Greenhaus
Visit Tampa BayENTRY: Norwich City Soccer TakeoverCATEGORY: NEW: Experiential
Visit VacavilleENTRY: Visit Vacaville Print CampaignCATEGORY: REPOSITIONING-Consumer/Group Sales/Travel TradeAGENCY: FourthIdea
VisitGreenvilleSCENTRY: Liberty Bridge Maintenance ProjectCATEGORY: Signage - Outdoor/Transient
VisitPITTSBURGHENTRY: Pull Up a Chair, You are Welcomed Here.CATEGORY: COMPLETE CAMPAIGN (to in-clude Positioning) -Consumer/Group Sales/Travel Trade
Wyndham Hotels & ResortsENTRY: 10 Minutes from a Hotel By Wyn-dhamCATEGORY: TELEVISION - Consumer
Wyndham Hotels and ResortsENTRY: Tonight La Quinta Tomorrow You TriumphCATEGORY: TELEVISION - Consumer
Wyndham RewardsENTRY: Wyndham Rewards Program Evolu-tionCATEGORY: LOYALTY PROGRAM-Consum-er Marketing
goldHSMAI ADRIAN AWARDS 2.019
HOSPITALITY SALES & MARKETING ASSOCIATION INTERNATIONAL44
PUBLIC RELATIONS
Abercrombie & KentENTRY: Abercrombie & Kent and Sanctuary Retreats Lead the Way on Egypt’s Long-Awaited ResurgenceCATEGORY: RE-LAUNCH OF EXISTING PRODUCTAGENCY: Laura Davidson Public Relations
AccorENTRY: MGallery ActivationCATEGORY: SPECIAL EVENT
AccorENTRY: Sofitel en BlancCATEGORY: MARKETING PROGRAM- Consumer
AccorENTRY: Sofitel en BlancCATEGORY: NEW - Experiential
AccorENTRY: MGallery ActivationCATEGORY: NEW - Experiential
American Express TravelENTRY: Amex Travel Fine Hotels & Re-sorts® 5X Membership Rewards® Launch EventCATEGORY: NEW - ExperientialAGENCY: Momentum Worldwide, PMK and Vowel
American Express TravelENTRY: Amex Travel Fine Hotels & Re-sorts® 5X Membership Rewards® Launch EventCATEGORY: LOYALTY PROGRAM-CON-SUMERAGENCY: Momentum Worldwide, PMK and Vowel
AMResortsENTRY: Breathless Resorts & Spas owns the ‘Celebration Vacation’ to reset brand imageCATEGORY: RE-LAUNCH OF EXISTING PRODUCTAGENCY: rbb Communications
Antoine’sENTRY: New Orleans Tricentennial Dinner at Antoine’sCATEGORY: SPECIAL EVENTAGENCY: PETERMAYER PR
Baha MarENTRY: Launch of Baha Mar Resort Destina-tionCATEGORY: NEW OPENING/LAUNCHAGENCY: Parasol
Baha MarENTRY: Global Search for Baha Mar Chief Flamingo OfficerCATEGORY: NEW - ExperientialAGENCY: Parasol
Barbados Tourism Marketing Inc.ENTRY: Year of Culinary Experiences Cam-paignCATEGORY: NEW OPENING/LAUNCHAGENCY: Development Counsellors Inter-national
BENCHMARK, a global hospitality com-panyENTRY: Benchmark’s Top Ten Dining Trends for 2019CATEGORY: FEATURE PLACEMENT ON-LINE - Trade MediaAGENCY: Ken Ellens Communications
Best Western Hotels & ResortsENTRY: LodgingMagazine.com; Back to Ba-sics: Elevating the Guest Experience Starts with Mastering the EssentialsCATEGORY: FEATURE PLACEMENT ON-LINE - Trade MediaAGENCY: Hemsworth Communications
Best Western Hotels & ResortsENTRY: HospitalityTech.com HT EXCLUSIVE Best Western COO Chats with HT About Its VR Staff Training ProgramCATEGORY: FEATURE PLACEMENT ON-LINE - Trade MediaAGENCY: Hemsworth Communications
Best Western Hotels & ResortsENTRY: HospitalityTech.com; Best Western Hotels & Resorts Acquires AutoClerkCATEGORY: FEATURE PLACEMENT ON-LINE - Trade MediaAGENCY: Hemsworth Communications
Blackberry MountainENTRY: Travel + LeisureCATEGORY: FEATURE PLACEMENT PRINT - Consumer Magazine or NewspaperAGENCY: Baltz & Company
Borgata Hotel Casino & SpaENTRY: Reinforcing Borgata As The Enter-tainment Hub of the East CoastCATEGORY: SPECIAL EVENTAGENCY: MMGY NJF
British Virgin Islands Tourism BoardENTRY: Travel + Leisure’s Annual Caribbean Issue Cover StoryCATEGORY: FEATURE PLACEMENT PRINT - Consumer Magazine or NewspaperAGENCY: MMGY NJF
CheapCaribbean.comENTRY: Membership Program Skyrockets With Celebration of TeachersCATEGORY: LOYALTY PROGRAM-CON-SUMERAGENCY: MMGY NJF
Conrad Maldives Rangali IslandENTRY: Conrad Maldives Rangali Island Goes GreenerCATEGORY: FEATURE PLACEMENT ON-LINE - Consumer MediaAGENCY: The Brandman Agency
ContikiENTRY: #VoteWithNoRegretsCATEGORY: PUBLIC AFFAIRS/PSA’sAGENCY: The Decker/Royal Agency
45HOSPITALITY SALES & MARKETING ASSOCIATION INTERNATIONAL
gold HSMAI ADRIAN AWARDS 2.019
PUBLIC RELATIONS
Destination New South WalesENTRY: A Flurry of Epic Broadcast Cover-age for Regional New South WalesCATEGORY: FEATURE PLACEMENT TELEVISIONAGENCY: LDPR
Discover Dominica AuthorityENTRY: Travel + Leisure CoverCATEGORY: FEATURE PLACEMENT PRINT - Consumer Magazine or NewspaperAGENCY: MMGY Myriad
Discover Puerto RicoENTRY: #CoverTheProgressCATEGORY: CRISIS COMMUNICATION/RECOVERY COMMUNICATIONAGENCY: Ketchum
Discover Your ItalyENTRY: A Neapolitan Story with Discover Your ItalyCATEGORY: FEATURE PLACEMENT PRINT - Consumer Magazine or NewspaperAGENCY: DDPR
DuVine Cycling + Adventure Co.ENTRY: Journey Between The Handle-bars—And One Company’s Quest To Inspire Travel On Two WheelsCATEGORY: NEW - ExperientialAGENCY: Laura Davidson Public Relations
Fairmont Grand Del MarENTRY: Winter Wonderland at the GrandCATEGORY: SPECIAL EVENT
Fairmont Grand Del MarENTRY: Winter Wonderland at the GrandCATEGORY: NEW - Experiential
FinnairENTRY: From Sand to Snow: Finnair Launches Nonstop Service from LAX to HELCATEGORY: NEW OPENING/LAUNCHAGENCY: Zapwater Communications, Inc.
Grenada Tourism AuthorityENTRY: Grenada - Still Lazy After All These YearsCATEGORY: FEATURE PLACEMENT PRINT - Consumer Magazine or NewspaperAGENCY: Zapwater Communications, Inc.
Guadalajara TourismENTRY: HERE Magazine: Gravitating to GuadalajaraCATEGORY: FEATURE PLACEMENT PRINT - Consumer Magazine or NewspaperAGENCY: PHG Consulting
Hampton by HiltonENTRY: Hampton by Hilton & Alfonso Ri-beiro Launch Real Travel Road Trip HotlineCATEGORY: FEATURE PLACEMENT TELEVISIONAGENCY: Coyne PR
HiltonENTRY: DoubleTree by Hilton’s Cookies in SpaceCATEGORY: MARKETING PROGRAM- Consumer
HiltonENTRY: Hilton Cleans the World with Mas-sive Soap Recycling EffortCATEGORY: COMMUNITY SERVICE/SO-CIAL RESPONSIBILITYAGENCY: rbb Communications
HiltonENTRY: Signia Hilton Brand LaunchCATEGORY: NEW OPENING/LAUNCHAGENCY: Edelman
Hostelling International USAENTRY: Sleep For Peace: The Peace Post-card ProjectCATEGORY: Multi-CulturalAGENCY: Wanderful
Houston First CorporationENTRY: Space City’ Blasts Off For The 50th Moon Landing AnniversaryCATEGORY: SPECIAL EVENTAGENCY: TURNER PR
I LOVE NY / New York State Division of TourismENTRY: I LOVE NY Celebrates WorldPride All Month LongCATEGORY: LGBTAGENCY: Finn Partners
Inovtravel/ Azores GetawaysENTRY: How Nine Islands Off The Coast Of Portugal Became An “Untapped” Culinary Haven In The Shadow Of Europe’s Most Popular DestinationCATEGORY: NEW - ExperientialAGENCY: Laura Davidson Public Relations
Island of Hawaii Visitors BureauENTRY: Kilauea Volcano Eruption Impact on Hawaii Island TourismCATEGORY: CRISIS COMMUNICATION/RECOVERY COMMUNICATIONAGENCY: Anthology Marketing Group
Island of Hawaii Visitors Bureau and County of HawaiiENTRY: Live Pono: Hawaii Island Launches the Pono PledgeCATEGORY: COMMUNITY SERVICE/SO-CIAL RESPONSIBILITYAGENCY: Anthology Marketing Group
JW Marriott El Convento CuscoENTRY: FaceTime Love Gram from Pan-chita the AlpacaCATEGORY: SPECIAL EVENTAGENCY: Diamond Public Relations
Long Beach Convention & Visitors BureauENTRY: CNN, “Long Beach, CA: More than L.A.’s kid brother”CATEGORY: FEATURE PLACEMENT ON-LINE - Consumer MediaAGENCY: Development Counsellors International
Marriott InternationalENTRY: Marriott Bonvoy Global LaunchCATEGORY: RE-LAUNCH OF EXISTING PRODUCT
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PUBLIC RELATIONS
Marriott InternationalENTRY: Marriott x Manchester UnitedCATEGORY: PARTNERSHIP WITH MAJOR BRAND (national or local)
Marriott InternationalENTRY: Marriott Bonvoy Global LaunchCATEGORY: Global
MCR and MORSE DevelopmentENTRY: Up, Up and Away with TWA HotelCATEGORY: MARKETING PROGRAM- ConsumerAGENCY: BerlinRosen
MCR and MORSE DevelopmentENTRY: Up, Up and Away with TWA HotelCATEGORY: NEW OPENING/LAUNCHAGENCY: BerlinRosen
Montgomery Area Chamber of Com-merceENTRY: The Equal Justice Initiative’s National Memorial for Peace and Justice & Legacy MuseumCATEGORY: NEW OPENING/LAUNCHAGENCY: Lou Hammond Group
Natural Selection SafarisENTRY: Shipwreck Lodge Hits the Shores of Skeleton Coast, NamibiaCATEGORY: NEW OPENING/LAUNCHAGENCY: IMAGINE PR
New York’s Hotel PennsylvaniaENTRY: Hosting VIPets & A Royal Pup-tial Wedding for the Westminster Dog Show Canine GuestsCATEGORY: SPECIAL EVENTAGENCY: LMA Communications Inc.
Ocean HouseENTRY: The Fondue Express gondola drops anchor at Ocean HouseCATEGORY: SPECIAL EVENTAGENCY: Laura Davidson Public Relations
Ocean HouseENTRY: Women + Wine: @WhatsGaby-Cookin Stirs Up Appetites in Rhode IslandCATEGORY: Influencer MarketingAGENCY: Laura Davidson Public Relations
Palmer House, a Hilton HotelENTRY: Dorothy Olsen’s Return to The Empire RoomCATEGORY: SPECIAL EVENTAGENCY: The Brandman Agency
Percepture / New Orleans & CompanyENTRY: The Big Easy Turns 300CATEGORY: SPECIAL EVENTAGENCY: Percepture
Preferred Hotels & ResortsENTRY: A Preferred Journey: Luxury Travel Advisor Cover FeatureCATEGORY: FEATURE PLACEMENT PRINT - Trade Publication
Raffles SingaporeENTRY: Raffles Singapore Global Reopen-ing ExclusiveCATEGORY: FEATURE PLACEMENT ON-LINE - Consumer MediaAGENCY: The Brandman Agency
Riviera Nayarit Convention & Visitors BureauENTRY: Bloomberg - Mexico’s Riviera Nayarit Primed to Be the Next Big ‘It’ DestinationCATEGORY: FEATURE PLACEMENT ON-LINE - Consumer MediaAGENCY: Newlink
Rockford Area Convention & Visitors BureauENTRY: Rockford is making a comeback and so is the city’s pride - Chicago TribuneCATEGORY: FEATURE PLACEMENT ON-LINE - Consumer MediaAGENCY: Development Counsellors Inter-national
Rockford Area Convention & Visitors BureauENTRY: “Rockford, I Apologize!” - Travel Weekly OnlineCATEGORY: FEATURE PLACEMENT ON-LINE - Trade MediaAGENCY: Development Counsellors Inter-national
Royal Caribbean InternationalENTRY: Perfect Day at CocoCay: The Ulti-mate in Thrill and ChillCATEGORY: RE-LAUNCH OF EXISTING PRODUCTAGENCY: Weber Shandwick
Royal Caribbean InternationalENTRY: Symphony of the Seas: The New Ship Topping The ChartsCATEGORY: NEW OPENING/LAUNCHAGENCY: Weber Shandwick
SabaENTRY: The Greatest Little Island You Never Heard OfCATEGORY: FEATURE PLACEMENT ON-LINE - Consumer MediaAGENCY: DDPR
Shinola HotelENTRY: Helping Fuel Detroit’s RevitalizationCATEGORY: NEW OPENING/LAUNCHAGENCY: MMGY NJF
Sofitel New YorkENTRY: The Suite Life: Sofitel New York Gives Its Regards To BroadwayCATEGORY: MARKETING PROGRAM- ConsumerAGENCY: Mower
Super 8 by WyndhamENTRY: Super 8 ROADM8CATEGORY: NEW - Experiential
Terranea ResortENTRY: Terranea Resort Food & Wine Fea-ture PlacementCATEGORY: FEATURE PLACEMENT ON-LINE - Consumer Media
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PUBLIC RELATIONS
The Beaches of Fort Myers & SanibelENTRY: Red Tide CrisisCATEGORY: CRISIS COMMUNICATION/RECOVERY COMMUNICATIONAGENCY: MMGY Global
The Colorado Tourism OfficeENTRY: Lonely Planet Feature Placement: Explorers Wanted - A Great Escape to ColoradoCATEGORY: FEATURE PLACEMENT ON-LINE - Consumer Media
The James New York – NoMadENTRY: Breaking Through the RainbowCATEGORY: LGBTAGENCY: MMGY NJF
The National WWII MuseumENTRY: CNN Feature Segment on The National WWII Museum’s Historic CruisesCATEGORY: FEATURE PLACEMENT TELE-VISIONAGENCY: MMGY NJF
The National WWII MuseumENTRY: Landing the Front Page Cover Story of The New York TimesCATEGORY: FEATURE PLACEMENT PRINT - Consumer Magazine or NewspaperAGENCY: MMGY NJF
The National WWII MuseumENTRY: Owning an Entire News Cycle: D-Day With The National WWII MuseumCATEGORY: SPECIAL EVENTAGENCY: MMGY NJF
The National WWII MuseumENTRY: The Historian Becomes the Co-Anchor on CBSCATEGORY: FEATURE PLACEMENT TELE-VISIONAGENCY: MMGY NJF
The St. Regis Aspen ResortENTRY: Travel + Leisure Announces the St. Regis Aspen’s New Hire... a dog named KittyCATEGORY: FEATURE PLACEMENT ON-LINE - Consumer MediaAGENCY: MFA, A Finn Partners Company
The SwagENTRY: The SwagCATEGORY: FEATURE PLACEMENT PRINT - Consumer Magazine or NewspaperAGENCY: Werner Public Relations, Inc.
The Walt Disney World Swan and Dol-phin ResortENTRY: Cover Story on Exhibit City News for Walt Disney World Swan and Dolphin ResortCATEGORY: FEATURE PLACEMENT PRINT - Trade PublicationAGENCY: TJM Communications, Inc.
Travel MichiganENTRY: Pure Sounds of MichiganCATEGORY: Public Relations InnovationAGENCY: Weber Shandwick
Tribute Portfolio HotelsENTRY: Tribute Portfolio Hotels x The Pan-tone PantryCATEGORY: PARTNERSHIP WITH MAJOR BRAND (national or local)
U River CruisesENTRY: U River Cruises Partners with The LeagueCATEGORY: PARTNERSHIP WITH MAJOR BRAND (national or local)AGENCY: The Decker/Royal Agency
Uganda Tourism BoardENTRY: Marin Magazine: Encountering Uganda’s GorillasCATEGORY: FEATURE PLACEMENT PRINT - Consumer Magazine or NewspaperAGENCY: PHG Consulting
Ventura Visitors & Convention BureauENTRY: Painting the TownCATEGORY: NEW - ExperientialAGENCY: Ventura Visitors & Convention Bureau
Visit CaliforniaENTRY: Dream DriveCATEGORY: CRISIS COMMUNICATION/RECOVERY COMMUNICATION
Visit FinlandENTRY: Destination Dining: Finland Emerg-es as the Culinary Capital of the NordicsCATEGORY: FEATURE PLACEMENT ON-LINE - Consumer MediaAGENCY: Zapwater Communications, Inc.
Visit Huntington Beach – Surf City USAENTRY: LA Magazine, “Chairman of the Board”CATEGORY: FEATURE PLACEMENT PRINT - Consumer Magazine or NewspaperAGENCY: Development Counsellors Inter-national
Visit North Carolina & Discover South CarolinaENTRY: #CAREolinasCATEGORY: CRISIS COMMUNICATION/RECOVERY COMMUNICATIONAGENCY: Luquire George Andrews
Visit PhiladelphiaENTRY: Philadelphia Pioneers On The Road To StonewallCATEGORY: LGBT
Visit SeattleENTRY: AFAR, How to Visit Seattle’s Top Museums for Half the Price This MonthCATEGORY: FEATURE PLACEMENT ON-LINE - Consumer MediaAGENCY: Development Counsellors Inter-national
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PUBLIC RELATIONS
Visit SeattleENTRY: LA Times, “Even an icon needs a little work occasionally”CATEGORY: FEATURE PLACEMENT PRINT - Consumer Magazine or NewspaperAGENCY: Development Counsellors Inter-national
Visit South WaltonENTRY: South Walton, FL, Makes a Splash With America’s First Underwater Art Mu-seumCATEGORY: NEW OPENING/LAUNCHAGENCY: TURNER
VisitDallasENTRY: Margarita MileCATEGORY: FEATURE PLACEMENT ON-LINE - Consumer MediaAGENCY: MMGY NJF
VisitGreenvilleSCENTRY: VisitGreenvilleSC Anchor Bat Co. TODAY Show PlacementCATEGORY: FEATURE PLACEMENT TELE-VISION
VisitPITTSBURGHENTRY: Pull Up a Chair, You are Welcomed Here.CATEGORY: NEW OPENING/LAUNCH
VisitScotlandENTRY: The Comeback Kid: Dundee: How Scotland’s Fourth Largest City Became The King Of CoolCATEGORY: NEW OPENING/LAUNCHAGENCY: Laura Davidson Public Relations
von Mandl Family EstatesENTRY: Travel + Leisure Features von Mandl Family Estates as the Royals’ Favorite WineriesCATEGORY: FEATURE PLACEMENT ON-LINE - Consumer MediaAGENCY: MFA, A Finn Partners Company
White Lodging ServicesENTRY: Moxy Chicago Downtown’s Zombie BurritoCATEGORY: MARKETING PROGRAM- Consumer
White Lodging ServicesENTRY: Moxy Chicago Downtown ABC LOCALish PlacementCATEGORY: FEATURE PLACEMENT ON-LINE - Consumer Media
White Lodging ServicesENTRY: The Westin Austin Downtown Gingerbread HouseCATEGORY: NEW - Experiential
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PUBLIC RELATIONS
AccorENTRY: MGallery ActivationCATEGORY: NEW OPENING/LAUNCH
AccorENTRY: Fairmont Loves FilmCATEGORY: MARKETING PROGRAM- Consumer
AccorENTRY: Fairmont Loves FilmCATEGORY: PARTNERSHIP WITH MAJOR BRAND (national or local)
AccorENTRY: Sofitel en BlancCATEGORY: SPECIAL EVENT
Aliz Hotel Times SquareENTRY: Aliz Hotel Times SquareCATEGORY: NEW OPENING/LAUNCHAGENCY: Carolyn Izzo Integrated Com-munications
Allianz Global AssistanceENTRY: Micro-cations Are the Convenient, Budget-Friendly Travel Trend We’ve All Been Waiting ForCATEGORY: FEATURE PLACEMENT ON-LINE - Consumer MediaAGENCY: Finn Partners
Aman SkincareENTRY: Translating Destinations to Beauty ProductsCATEGORY: NEW OPENING/LAUNCHAGENCY: Laura Davidson Public Relations
American Express TravelENTRY: Amex Travel Fine Hotels & Re-sorts® 5X Membership Rewards® Launch EventCATEGORY: Influencer MarketingAGENCY: Momentum Worldwide, PMK and Vowel
American Express TravelENTRY: Amex Travel Fine Hotels & Re-sorts® 5X Membership Rewards® Launch EventCATEGORY: Public Relations InnovationAGENCY: Momentum Worldwide, PMK and Vowel
Bahamas Ministry of Tourism & AviationENTRY: Sports Illustrated Swimsuit CoverCATEGORY: FEATURE PLACEMENT PRINT - Consumer Magazine or NewspaperAGENCY: Weber Shandwick
Best Western Hotels & ResortsENTRY: David Kong Boasts Big Plans for WorldHotelsCATEGORY: FEATURE PLACEMENT ON-LINE - Trade MediaAGENCY: Hemsworth Communications
Best Western Hotels & ResortsENTRY: LodgingMagazine.com - Best Western Leans into the Future During Its 2018 North American Convention and ConferenceCATEGORY: FEATURE PLACEMENT ON-LINE - Trade MediaAGENCY: Hemsworth Communications
Best Western Hotels & ResortsENTRY: Lodging Magazine - Back to Basics: Elevating the Guest Experience Starts with Mastering the EssentialsCATEGORY: FEATURE PLACEMENT PRINT - Trade PublicationAGENCY: Hemsworth Communications
Best Western Hotels & ResortsENTRY: HotelNewsNow.com - Kong: Best Western Must Add More Brands to Grow ScaleCATEGORY: FEATURE PLACEMENT ON-LINE - Trade MediaAGENCY: Hemsworth Communications
Best Western Hotels & ResortsENTRY: HospitalityTech.com - HT EXCLU-SIVE Best Western Chats with HT About Its New Tech Focused Brand VibCATEGORY: FEATURE PLACEMENT ON-LINE - Trade MediaAGENCY: Hemsworth Communications
Best Western Hotels & ResortsENTRY: FameBit CampaignCATEGORY: Influencer MarketingAGENCY: Ideas Collide & Initiative
Best Western Hotels & ResortsENTRY: HotelierMagazine.com Ready to Shine Best Western Prepares to Welcome its First GLo Hotel in CanadaCATEGORY: FEATURE PLACEMENT ON-LINE - Trade MediaAGENCY: Hemsworth Communications
Blackberry MountainENTRY: DuJourCATEGORY: FEATURE PLACEMENT PRINT - Consumer Magazine or NewspaperAGENCY: Baltz & Company
Blackberry MountainENTRY: Houston ChronicleCATEGORY: FEATURE PLACEMENT ON-LINE - Consumer MediaAGENCY: Baltz & Company
Caribe Hilton San JuanENTRY: Puerto Rico’s Comeback Editors RoundtableCATEGORY: SPECIAL EVENTAGENCY: Diamond Public Relations
Catalina Island CompanyENTRY: Catalina Island Company Centen-nial Anniversary PR CampaignCATEGORY: NEW OPENING/LAUNCHAGENCY: Murphy O’Brien
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PUBLIC RELATIONS
CIE Tours InternationalENTRY: Go “Beyond the Wall” with CIE ToursCATEGORY: MARKETING PROGRAM- ConsumerAGENCY: Mower
Cox & KingsENTRY: Dinner With A Chef, Now a Friend, In LisbonCATEGORY: FEATURE PLACEMENT PRINT - Consumer Magazine or NewspaperAGENCY: DDPR
Discover Puerto RicoENTRY: #CoverTheProgressCATEGORY: COMMUNITY SERVICE/SO-CIAL RESPONSIBILITYAGENCY: Ketchum
Discover The Palm BeachesENTRY: JamaquePARADIS FeatureCATEGORY: FEATURE PLACEMENT PRINT - Consumer Magazine or NewspaperAGENCY: The Zimmerman Agency
Dorado Beach, a Ritz-Carlton ReserveENTRY: Dorado Beach, a Ritz-Carlton Re-serve Reopening - Feature CoverageCATEGORY: FEATURE PLACEMENT ON-LINE - Consumer MediaAGENCY: The Brandman Agency
Explore St. LouisENTRY: Gateway Arch National Park Re-launchCATEGORY: RE-LAUNCH OF EXISTING PRODUCTAGENCY: DCI
Fess Parker Family PortfolioENTRY: American WayCATEGORY: FEATURE PLACEMENT PRINT - Consumer Magazine or NewspaperAGENCY: Baltz & Company
Frangipani Beach ResortENTRY: POSITIONING A LUXURY RESORT IN ANGUILLA POST HURRICANE IRMA – FRANGIPANI BEACH RESORTCATEGORY: CRISIS COMMUNICATION/RECOVERY COMMUNICATIONAGENCY: Zapwater Communications, Inc.
GeneratorENTRY: Bringing “Poshtels” to the U.S.: The Launch of Generator MiamiCATEGORY: NEW OPENING/LAUNCHAGENCY: MMGY NJF
Grenada Tourism AuthorityENTRY: Getting to Know Grenada, 35 Years After the US InvasionCATEGORY: FEATURE PLACEMENT PRINT - Consumer Magazine or NewspaperAGENCY: Zapwater Communications, Inc.
HiltonENTRY: Hilton Launches Micro Hotel Brand Motto by HiltonCATEGORY: NEW OPENING/LAUNCH
Hong Kong Tourism BoardENTRY: Hong Kong’s Big BetCATEGORY: FEATURE PLACEMENT PRINT - Consumer Magazine or Newspaper
InsideJapan ToursENTRY: InsideJapan Tours North America Re-launchCATEGORY: RE-LAUNCH OF EXISTING PRODUCTAGENCY: Xhibition PR
Jamaica Tourist BoardENTRY: Reggae Girlz at the World CupCATEGORY: GlobalAGENCY: Finn Partners
Jamaica Tourist BoardENTRY: Jamaica Embraces a Culinary Re-naissance Beyond JerkCATEGORY: FEATURE PLACEMENT PRINT - Trade PublicationAGENCY: Finn Partners
Jamaica Tourist BoardENTRY: Jamaica Destination Feature & Photo Spread in Southern BrideCATEGORY: FEATURE PLACEMENT PRINT - Consumer Magazine or NewspaperAGENCY: Finn Partners
JetSuiteENTRY: JetSuite Changes the Face of Private AviationCATEGORY: Multi-CulturalAGENCY: The Brandman Agency
JW Marriott Cancun Resort & SpaENTRY: New York Drybar Media EventCATEGORY: SPECIAL EVENTAGENCY: Diamond Public Relations
Kyoto City Tourism AssociationENTRY: Kyoto Convinces Kim Kardashian West to Change Name of Shapewear LineCATEGORY: Multi-CulturalAGENCY: MMGY Myriad
Marriott InternationalENTRY: LGBTQ+ Marriott International Costa Rica US Press TripCATEGORY: LGBTAGENCY: The Brandman Agency
Marriott InternationalENTRY: 2019 Annual Cat Fashion Show at The Algonquin HotelCATEGORY: SPECIAL EVENTAGENCY: MMGY NJF
Montgomery Area Chamber of Com-merceENTRY: The Zelda Suite CampaignCATEGORY: NEW OPENING/LAUNCHAGENCY: Lou Hammond Group
Naples, Marco Island and the EvergladesENTRY: Sean and Catherine Lowe Influ-encer CampaignCATEGORY: Influencer MarketingAGENCY: Paradise Advertising & Marketing
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PUBLIC RELATIONS
Nebraska Tourism CommissionENTRY: Viral PR Launch: Nebraska. Hon-estly, it’s not for everyone.CATEGORY: RE-LAUNCH OF EXISTING PRODUCTAGENCY: TURNER PR
Oceania CruisesENTRY: Culinary and Destination Cruising Beyond the HorizonCATEGORY: RE-LAUNCH OF EXISTING PRODUCTAGENCY: MMGY NJF
OFFICE DU TOURISME DU CANTON DE VAUDENTRY: Switzerland’s Winegrowers Festival, the Fête des VigneronsCATEGORY: SPECIAL EVENTAGENCY: ConranPR New York
Pebble Beach ResortsENTRY: Pebble Beach ResortsCATEGORY: Influencer MarketingAGENCY: VERB Interactive
Preferred Hotels & ResortsENTRY: Preferred Hotels & Resorts Cel-ebrates 50 Years of Inspiring TravelCATEGORY: MARKETING PROGRAM- Consumer
Renaissance HotelsENTRY: Renaissance Hotels’ Global Day of Discovery and “Discover This Way” Cam-paign LaunchCATEGORY: SPECIAL EVENT
Riviera Nayarit Convention & Visitors BureauENTRY: Bloomberg - Mexico’s Riviera Nayarit Aims to Be Next Great Beach Re-sort DestinationCATEGORY: FEATURE PLACEMENT TELEVISIONAGENCY: Newlink
Setouchi Tourism AuthorityENTRY: Move Over Kyoto and Tokyo, The Setouchi Islands is the NEW Hotspot in Japan; Increased U.S. hotel room nights by 20% in under a yearCATEGORY: MARKETING PROGRAM- ConsumerAGENCY: Quinn
Sonesta Fort Lauderdale BeachENTRY: Steelpan LaunchCATEGORY: NEW OPENING/LAUNCHAGENCY: Hemsworth Communications
South African TourismENTRY: Here and Now: Mandela’s Centen-nialCATEGORY: Multi-CulturalAGENCY: W!T
South Dakota Department of TourismENTRY: “Deadwood: The Movie” Premiere Shines Spotlight on the Real DeadwoodCATEGORY: SPECIAL EVENTAGENCY: MMGY NJF
Terranea ResortENTRY: Sea Harvest WorkshopCATEGORY: RE-LAUNCH OF EXISTING PRODUCT
Terranea ResortENTRY: Terranea ProudCATEGORY: EMPLOYEE PROGRAM
The Beaches of Fort Myers & SanibelENTRY: #OneLeeCATEGORY: COMMUNITY SERVICE/SO-CIAL RESPONSIBILITYAGENCY: MMGY Global
The Cove AtlantisENTRY: “Eat a Fish, Save the Reef with Chef José Andrés”CATEGORY: NEW OPENING/LAUNCHAGENCY: Laura Davidson Public Relations
The Farmhouse at Ojai Valley InnENTRY: The Farmhouse at Ojai Valley Inn – New LaunchCATEGORY: NEW OPENING/LAUNCHAGENCY: Murphy O’Brien
The Glen HouseENTRY: The Glen House Opening Cam-paignCATEGORY: NEW OPENING/LAUNCHAGENCY: ConranPR New York
The High Line HotelENTRY: Pumpkin Service at The High Line HotelCATEGORY: NEW - ExperientialAGENCY: Xhibition PR
Tourism Authority of ThailandENTRY: Tourism Authority of Thailand Cel-ebrates Wellness with “New You” Wellness CampaignCATEGORY: MARKETING PROGRAM- ConsumerAGENCY: Quinn
Visit FinlandENTRY: A MORE FASHIONABLE FINLAND WITH #ANTHROINFINLANDCATEGORY: PARTNERSHIP WITH MAJOR BRAND (national or local)AGENCY: Zapwater Communications, Inc.
Visit IrvingENTRY: A PROGRESSIVE DINNER WITH A PURPOSE: Irving’s Toyota Music Factory is Alive, Well, Delicious and InstagrammableCATEGORY: SPECIAL EVENT
Visit IrvingENTRY: Of Ferraris and Fascinators: Irving’s New Signature Luxury EventCATEGORY: FEATURE PLACEMENT ON-LINE - Consumer Media
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PUBLIC RELATIONS
Visit IrvingENTRY: A PROGRESSIVE DINNER WITH A PURPOSE: Irving’s Toyota Music Factory is Alive, Well, Delicious and InstagrammableCATEGORY: Influencer Marketing
Visit MontereyENTRY: Big Little Lies Travel Guide to Mon-terey CountyCATEGORY: FEATURE PLACEMENT PRINT - Consumer Magazine or NewspaperAGENCY: Parasol
Visit OaklandENTRY: Oakland Coffee RushCATEGORY: MEDIA CENTER - Online Press RoomAGENCY: Development Counsellors Inter-national
VISIT PHILADELPHIAENTRY: Combating a ShutdownCATEGORY: COMMUNITY SERVICE/SO-CIAL RESPONSIBILITY
Visit PlanoENTRY: Pooch Perfect: Plano Welcomes Visitors With Open Arms and Wagging TailsCATEGORY: FEATURE PLACEMENT ON-LINE - Consumer MediaAGENCY: Tucker & Associates
Visit Tampa BayENTRY: Tampa’s Table: A Culinary Journey Through Tampa BayCATEGORY: Public Relations Innovation
Westin Hotels & ResortsENTRY: Westin’s Wellness Innovation Drives Lodging StoryCATEGORY: FEATURE PLACEMENT PRINT - Trade PublicationAGENCY: MFA, A Finn Partners Company
From Here to There to Anywhere: Award-Winning
Innovative CampaignsIdeas Collide is made up of travelers and innovators with a passion for
destination marketing. From creative content marketing to chatbots
and maximized data-driven digital strategies, we build custom
marketing solutions that guide travelers to your destination.
Connect with us in PDX | PHX | LAX | JFK or at ideascollide.com
55HOSPITALITY SALES & MARKETING ASSOCIATION INTERNATIONAL
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PUBLIC RELATIONS
Atlanta Convention & Visitors Bureau and Green Media WorksENTRY: ACVB delivers celebrity welcome for Super Bowl LIIICATEGORY: SPECIAL EVENT
Best Western Hotels & ResortsENTRY: Hotel Business – With WorldHotels Deal, Best Western Enters LuxuryCATEGORY: FEATURE PLACEMENT PRINT - Trade PublicationAGENCY: Hemsworth Communications
Best Western Hotels & ResortsENTRY: CanadianLodgingNews.com - Modern and Energetic Boutique Hotel Brand GLo® Arrives in CanadaCATEGORY: FEATURE PLACEMENT ON-LINE - Trade MediaAGENCY: Hemsworth Communications
Best Western Hotels & ResortsENTRY: Cool Mom Picks CampaignCATEGORY: Influencer MarketingAGENCY: Hemsworth Communications
Best Western Hotels & ResortsENTRY: Hotel Business Exclusive - Dynamic Duo - Best Western Aiden Arrives with Sadie Close BehindCATEGORY: FEATURE PLACEMENT PRINT - Trade PublicationAGENCY: Hemsworth Communications
Best Western Hotels & ResortsENTRY: AutoClerk acquisitionCATEGORY: NEW OPENING/LAUNCHAGENCY: Hemsworth Communications
CrustaceanENTRY: Crustacean: The Mother of Fusion CuisineCATEGORY: FEATURE PLACEMENT ON-LINE - Consumer MediaAGENCY: Zapwater Communications, Inc.
Dorado Beach, a Ritz-Carlton ReserveENTRY: Dorado Beach, a Ritz-Carlton Re-serve Reopening CampaignCATEGORY: RE-LAUNCH OF EXISTING PRODUCTAGENCY: The Brandman Agency
Fairlane HotelENTRY: The Fairlane Opening Transforms Nashville Hotel SceneCATEGORY: MARKETING PROGRAM- ConsumerAGENCY: Quinn
Fideicomiso de Turismo de La PazENTRY: La Paz, Mexico – A Peaceful RetreatCATEGORY: FEATURE PLACEMENT PRINT - Consumer Magazine or NewspaperAGENCY: Zapwater Communications, Inc.
Grand Fiesta Americana Coral Beach Resort & SpaENTRY: Peace & Quiet in CancunCATEGORY: FEATURE PLACEMENT PRINT - Consumer Magazine or NewspaperAGENCY: DDPR
Hawks Cay ResortENTRY: Hawks Cay Resort #HawksCayRises Reopening CampaignCATEGORY: RE-LAUNCH OF EXISTING PRODUCTAGENCY: Zapwater Communications, Inc.
Hilton Head Island - Bluffton Chamber of CommerceENTRY: Hilton Head Island: ChowhoundCATEGORY: FEATURE PLACEMENT ON-LINE - Consumer MediaAGENCY: Weber Shandwick
Hong Kong Tourism BoardENTRY: Samantha Brown’s Places to LoveCATEGORY: FEATURE PLACEMENT TELE-VISION
InterContinental Los Angeles DowntownENTRY: Red Bull Supermoon ActivationCATEGORY: PARTNERSHIP WITH MAJOR BRAND (national or local)
Marriott InternationalENTRY: Uncover Puerto Rico Immersive Dinner Hosted by Marriott InternationalCATEGORY: SPECIAL EVENTAGENCY: The Brandman Agency
Marriott InternationalENTRY: Project: Aloft StarCATEGORY: PARTNERSHIP WITH MAJOR BRAND (national or local)
Moxy Hotels/LightstoneENTRY: JonBoy Tattoo Studio at Moxy Times SquareCATEGORY: RE-LAUNCH OF EXISTING PRODUCTAGENCY: LFB
Mr & Mrs SmithENTRY: Mr & Mrs Smith Debuts The World’s Sexiest Bedrooms Coffee Table BookCATEGORY: FEATURE PLACEMENT ON-LINE - Consumer MediaAGENCY: Hue & Cry
Myrtle Beach Area Chamber of Com-merce/CVBENTRY: Visit Myrtle Beach Family-Friendly CampaignCATEGORY: MARKETING PROGRAM- ConsumerAGENCY: Fahlgren Mortine
OTO DevelopmentENTRY: CasTELL Us What to Call This DrinkCATEGORY: RE-LAUNCH OF EXISTING PRODUCT
Princess CruisesENTRY: Ocean Medallion Influencer Cam-paignCATEGORY: Influencer MarketingAGENCY: MMGY Global
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PUBLIC RELATIONS
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Red RoofENTRY: The Passion Traveler ProgramCATEGORY: MARKETING PROGRAM- Consumer
SingitaENTRY: SHAPE Runs with LionsCATEGORY: NEW - ExperientialAGENCY: Imagine PR
Terranea ResortENTRY: 10-Year Anniversary Press KitsCATEGORY: PRESS KIT
Terranea ResortENTRY: Ambassador WeekendCATEGORY: Influencer Marketing
The St. Regis Aspen ResortENTRY: The St. Regis Aspen Welcomes Kitty Jacob Astor IICATEGORY: RE-LAUNCH OF EXISTING PRODUCTAGENCY: MFA, A Finn Partners Company
Travel ManitobaENTRY: Manitoba & Lonely Planet Best in Travel 2019CATEGORY: PARTNERSHIP WITH MAJOR BRAND (national or local)
Visit Fort WorthENTRY: Fort Worth Grows National Recog-nition and Doubles Media Impressions in One Year with over One Billion ImpressionsCATEGORY: MARKETING PROGRAM- ConsumerAGENCY: Quinn
Visit IrvingENTRY: Visit Irving BlogCATEGORY: Blog
Visit JacksonENTRY: Follow Me To Jackson Digital Influ-encer CampaignCATEGORY: Influencer MarketingAGENCY: Development Counsellors Inter-national
Visit SeattleENTRY: Washington State Convention Center GroundbreakingCATEGORY: NEW OPENING/LAUNCHAGENCY: Development Counsellors Inter-national
Wyndham Hotels & ResortsENTRY: La Quinta Means BusinessCATEGORY: Influencer MarketingAGENCY: MullenLowe
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INTEGRATED MARKETING
AccorENTRY: Sofitel en BlancCATEGORY: Integrated Marketing Cam-paign
Aqua-Aston HospitalityENTRY: #ShareTheAloha Campaign Cel-ebrates 70-Years of Sustainable TourismCATEGORY: Integrated Marketing Cam-paign
Four Seasons Hotels and ResortsENTRY: Four Seasons Pop Down Hong KongCATEGORY: Integrated Marketing Cam-paign
HMSHostENTRY: HMSHost Food Fight for VeteransCATEGORY: Integrated Marketing Cam-paign
Houston First CorporationENTRY: Space City: Where Giant Leaps are MadeCATEGORY: Integrated Marketing Cam-paignAGENCY: TURNER PR
Mohonk Mountain HouseENTRY: Celebrating 150 Years of MohonkCATEGORY: Integrated Marketing Cam-paign
Reno Tahoe Airport AuthorityENTRY: Do You RNO?CATEGORY: Integrated Marketing Cam-paignAGENCY: Noble Studios
South Carolina Department of Parks, Recreation and TourismENTRY: The Ultimate Outsider ProgramCATEGORY: Integrated Marketing Cam-paign
The Aruba Tourism AuthorityENTRY: Aruba Local All-Star Xander Bo-gaertsCATEGORY: Integrated Marketing Cam-paignAGENCY: Concept Farm
The Aruba Tourism AuthorityENTRY: Aruba goes “Local” in Grand CentralCATEGORY: Integrated Marketing Cam-paignAGENCY: Concept Farm
The Bahamas Ministry of TourismENTRY: Lenny Kravitz Fly Away CampaignCATEGORY: Integrated Marketing Cam-paignAGENCY: Tambourine
Utah Office of TourismENTRY: China Red Emerald InitiativeCATEGORY: Integrated Marketing Cam-paignAGENCY: Adgenuity Inc.
Utah Office of TourismENTRY: More Mountain TimeCATEGORY: Integrated Marketing Cam-paignAGENCY: Struck
Visit KCENTRY: Positioning Kansas City as the Heart of the New MidwestCATEGORY: Integrated Marketing Cam-paignAGENCY: MMGY Global
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INTEGRATED MARKETING
Baha MarENTRY: Baha Mar Experiences CampaignCATEGORY: Integrated Marketing Cam-paignAGENCY: ModOp
Bradenton Area Convention & Visitors BureauENTRY: We’ve Got the Cure CampaignCATEGORY: Integrated Marketing Cam-paignAGENCY: Aqua Marketing & Communications, Inc.
Brand USAENTRY: Brand USA United StoriesCATEGORY: Integrated Marketing Cam-paignAGENCY: Dirt Worldwide
Paséa Hotel & SpaENTRY: The PawSéa - Pet Passionate, Surfer FriendlyCATEGORY: Integrated Marketing Cam-paign
South Dakota Department of TourismENTRY: “Great Faces, Great Places” 2018 Integrated Marketing CampaignCATEGORY: Integrated Marketing Cam-paignAGENCY: Lawrence & Schiller & MMGY
The Ritz-CarltonENTRY: Stellar Dining Series by The Ritz-CarltonCATEGORY: Integrated Marketing Cam-paign
Visit Santa BarbaraENTRY: Chroma: Santa Barbara County Pop-up ShopCATEGORY: Integrated Marketing Cam-paignAGENCY: Sparkloft Media
Westin Hotels & ResortsENTRY: DO NOT DISTURB: Westin Hotels & Resorts Champaions #JOMOCATEGORY: Integrated Marketing Cam-paignAGENCY: MFA, A Finn Partners Company
ABOUT HSMAIThe Hospitality Sales and Marketing Association International (HSMAI) is committed to growing business for hotels and their partners, and is the industry’s leading advocate for intelligent, sustainable hotel revenue growth. The association provides hotel professionals & their partners with tools, insights, and expertise to fuel sales, inspire marketing, and optimize revenue.
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HOSPITALITY SALES & MARKETING ASSOCIATION INTERNATIONAL 61
bronze HSMAI ADRIAN AWARDS 2.019
INTEGRATED MARKETING
Caesars EntertainmentENTRY: CAESARS FORUM opening March 2020CATEGORY: Integrated Marketing Cam-paign
Fairmont Grand Del MarENTRY: Winter Wonderland at the GrandCATEGORY: Integrated Marketing Cam-paign
Punta Gorda/Englewood Beach Visitor & Convention BureauENTRY: “Outsiders Welcome” CampaignCATEGORY: Integrated Marketing Cam-paignAGENCY: Aqua Marketing & Communica-tions, Inc.
Terranea ResortENTRY: TerraneaLifeCATEGORY: Integrated Marketing Cam-paign
The Kessler CollectionENTRY: Leave The Familiar BehindCATEGORY: Integrated Marketing Cam-paignAGENCY: The Knight Agency
Travel MichiganENTRY: Long Live SummerCATEGORY: Integrated Marketing Cam-paignAGENCY: Weber Shandwick