The Fundraising Toolkit

Arming Yourself for Success

Let’s be honest, people say’s its easy to raise money (but it’s not)

Fundraising is momentum-based

“By far the biggest influence on investor’s opinions of a startup is the opinion of other investors.” – Paul Graham

This is the hardest part

Preparing for Battle

• Networking• Have good Google results, blog, LinkedIn etc• Read up on the industry• Research every investor before you meet

them• Founder splits, how much to raise

Final Prep

• Pitch deck, not a business plan• How much to raise• Terms• Getting intro’s

Logistics

1. Create a spreadsheet of investors2. Get on Angel.co3. Start with terms and valuation below market4. Create a termsheet (memorise it)

The Pitch

Technical details

• Don’t give away board seats• Get a signed termsheet asap• Create a deadline (very hard to do well)• Name drop (investors love social proof)

a / b

@scott_sagescott@dfjesprit.com