Post on 17-May-2015
description
e-Commerce Insider I March
The fervor of Pinterest clones in China
Identical or quasi clones of Pinterest are popping up in China
Identical clone (pessimistic of their success)
ClonesTotal propagation
in the market should be over 30
Article from e-Commerce Insider, the monthly report monitoring market trends in China
Representative Examples
Quasi fashion clone (occupy biggest proportion)
Representative ExamplesFashion oriented, social commerce driven, especially heavy Taobao DNA linked
Other vertical quasi cloneRepresentative Examples
Focus on other Chinese favorite interests i.e. travel and food
Quasi clones are adapted to Chinese users’ mindset of sharing shopping experiences or practical purposes
They are the perfect cultivating ground for the growth of social commerce
Brands & Retailers Strategy Updates
Up-To-Date Market Data – List of graphs & charts on e-commerce
Market size of China SNS users 2008-2014
Key players of social commerce in China
Comparison for major China social commerce sites
Attention rate for categories from social commerce site 2011
Screenshot of Tmall streaming video online shopping
Detailed analysis of Pinterest clones in China
Snapshot of Myluxbox.com
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