Founder of Inbound Mauritius

Marketing Assistant Coco Town

Former Marketing Director of AIESEC Mauritius

Former Global Communication Support Team of AIESEC

BRANDING OVERVIEW

BrandBrand is the personality that identifies a product, service or company

(name, term, sign, symbol, or design, or combination of them) and how it relates to key constituencies: Customers, Staff, Partners, Investors etc.

The experiential aspect consists of the sum of all points of contact with the brand and is known as the brand experience.

BrandBrand should create positive attitude.

BrandThe associated image and reputation from others’ point of view.

The description of what we want to be.

What is Brand used forTo be consistent and credible;

To gain competitive advantage;

To attract the right stakeholders and to set the right expectations;

To improve your customer brand experience

Why is it important?

Questions?

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