THE DROPOUT CHALLENGE

CHARLOTTE VICARY

ON STAGE THERE’S NOWHERE TO HIDE…

SHARING IDEAS

TODAY IS AN OPPORTUNITY TO POOL IDEAS

TWO QUESTIONS FOR US

1. What drives dropout?

2. How do we reduce drop out?

1. OUR NATIONAL CHARACTER

0%

0%

DROP OUT RATES BY COUNTRY

A GERMAN PERSPECTIVE ON RELIABILITY

2. OUR RELATIONSHIP WITH BIG BUSINESS

3. OUR RELATIONSHIP WITH THE WEATHER

2. BEING A NUMBER

4. FEELING LIKE A NUMBER

DROP OUT RATES BY COUNTRY

0%

0%

0%

5. FAILING TO COMMUNICATE WELL

THE DAY IN THE LIFE OF AN INBOX

STAFF VS CONSUMER COMMUNICATION

WHEN COMMUNICATION HASN’T WORKED

THE DROPOUT CHALLENGE

1. What drives dropout?

2. How do we reduce drop out?

• Our national character

• Our relationship with big business

• Our relationship with the weather

• Feeling like a number

• Failing to communicate well

1. RECOGNISE OUR INDIVIDUALISM

Value rapport-building time

Make respondents feel vital

Emphasise the chance to be heard

2. SPOT AND ACT ON THE TELLTALE SIGNS

3. UP OUR COMMUNICATIONS GAME

Make comms simple, striking and seductive

IN SUMMARY

1. What drives dropout?

2. How do we reduce drop out?• Recognise individualism

• Spot and act on the telltale signs

• Up our communications game

• Our national character

• Our relationship with big business

• Our relationship with the weather

• Feeling like a number

• Failing to communicate well

YOUR THOUGHTS