The$Digital$Marketer$Is
The$New$CuratorXavier'Damman'(@xdamman)
Cofounder)of)Storify.com
Copyle'(2015(@xdamman(–(Please&steal
"Marke'ng*is*for*products*that*suck"*—"Somebody
"If$the$news$is$that$important,$it$will$find$me"—"A"Millennial"
"If$the$product$is$that$great,$it$will$find$me"
—"A"Millenial"(probably"the"same)
If#you#can't#reach#them#from#the#top,
reach&them&from&the&side
Let$your$users$do$the$marke/ng$for$you
Consider)your)fans)as)an)extension)of)your)marke2ng)team
Make%sure%they%have%everything%they%need
Open%up%the%Intranet%of%your%Marke1ng%Department
Show%the%social'momentum
and$reward$the$right$behaviors
That's'why'I've'built'Storify
Stand&for&something
Empower(people(to(do(something
People&are¬&just&consumers&anymore
Your%consumers%are%now%prosumers
Thank&you@xdamman
Credits
• Centralized,-decentralized,-distributed-networks-1-
• The-Israel9Gaza-Conflict-on-Twi<er2-
• 21-Reasons-Crimea's-"Friendly"-Occupiers-are-Russians3
• North-Korea-via-Instagram4
4"h$ps://storify.com/theglobeandmail/north9korea9via9instagram
3"h$ps://storify.com/moneyries/proof4crimea4s4friendly4occuapiers4are4russian
2"h$ps://storify.com/mashable/the6israel6gaza6conflict6on6twi$er
1"h$p://networkcultures.org/unlikeus/resources/ar7cles/what8is8a8federated8network/