THE DATA DIAGNOSIS –HOW EMERGING MEDIA IS TRANSFORMING HEALTHCARE

John C. HavensEVP, Social Media, Porter Novelli@johnchavens

WHY MOBILE?

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P&G ‘s Always Me Ovulation Tracker

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• Personalized question and answer function to address intimate questions

• Comprehensive, interactive tracker and calendar to help manage a woman’s period/cycle

• “Shop Always” button for discreet, immediate and direct online purchase of Always feminine hygiene products from one’s mobile device as well as a store locator

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STATISTICS

mHealth Adoption

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The Mobile Health Market Report, 2010-2015from Research2Guidance:

Widespread mHealth adoption and the proliferation of smart phone health information and medical monitoring apps

are set to transform all health-related industry sectors by 2015.

CDC / Epocrates

8Source: CDC and Epocrates H1N1 Social Media Survey 2010

Remote Healthcare

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Source: Pricewaterhouse Coopers

• 56% of US consumers like the idea of remote healthcare.

• 41% prefer care delivered via mobile device.

COMPLIANCE

Compliance in Healthcare

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Epocrates / Walgreens

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"When I prescribe a medication for a patient, I’m not always confident they will get it filled. Now with access to the Walgreens PSC formulary, I can give them an affordable option and definitive location to pick up the prescription. I'm hopeful this will make it easier for patients to comply with their drug regimen and be easier on their wallets."

– Dr. Robert Dudley, family practice physician

SELF-MONITORING

Activity Interference

14Source: Jon Froehlich, University of Washington

Activity Interference

15Source: Jon Froehlich, University of Washington

Weight Mate

16Source: Kendra Markle, Kaiser Permanente

Weight Mate

17Source: Kendra Markle, Kaiser Permanente

TEXTING

Paul Meyer, Voxiva, Text4Baby

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Frontline SMS Locator

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Frontline SMS Locator

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Frontline SMS Locator

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APPS

MedSpeak

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iTriage Symptom Locator

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Mountain State Health Alliance in Tennessee

App and electronic billboards relaying wait times at hospital emergency rooms

“Symptom Navigator” tied to best and nearest health center

iTriage Symptom Locator

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Epocrates

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QR CODES

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DIGITAL RECOGNITION

Kraft / Anonymous Video Analytics (AVA)

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NEAR-FIELD COMMUNICATIONS

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AUGMENTED REALITY

UI-Art - Finland

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UI-Art - Finland

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UI-Art - Finland

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Frog Design

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Frog Design

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WHY MOBILE?

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John.Havens@porternovelli.com@johnchavens