The Customer

At Heart

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Nothing new

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Loyalty Schemes

101

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Save Money

Increase sales

Turn customers into advocates of the brand

Attract new customers

Better communication

Measure loyalty through engagement

Consumers feel appreciated

Gather Data

Increase revenue

Attract Engage Convert Deliver

Retain

Retail Model

Nothing

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new

Since 2012Strong schemeStrong KPIsStrong commercial proposal

Times had

changed

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We took a hard look at ouselves, our businessand our way of working

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We had to put the customer at heart

We weren’t doing everything we could to improve customer experience

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Create Experiences that are Engaging, Unique, Personalized,

Suprising

& Repeatable.

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Utilize our loyalty scheme

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Capitalize on all the data we were sitting on

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Target

Personalize

Bond

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But…

It was darkest before the dawn

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GDPR

September 2019

Relaunch ReintroduceRevitalizeReinstate Reinforce

Use all types of data

Online Data

Offline Data

Basket AnalysisReal Time Analytics

CRM Data

Loyalty Data

To...Give customersWhat they want When they want and How the want

Build awareness

Roadmap to Success

Learn

Give Extra Perks

Relevant Offers

Strong Base Benefits

Personalize and Simplfy

When in doubt

Give it a KISS

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THANK YOU