The  Cult  of...

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In  love  with  the  idea  of  innovaGon

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The  bedroom  inventor  toiling  away  

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We  look  up  to  innovators

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InnovaGon  saves  businesses

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InnovaGon  makes  people  rich

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InnovaGon  will  save

us  from  environmental  catastrophe

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Humans  are  lazy

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Companies  pursue  a  strategy  

of  innovaGon

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And  result  in

“The  Office  of  the  Future”

InnovaGon  isn’t  a  strategy

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Underpants  gnomes

?

Make  money

innovate

Companies  are  terrible  at  innovaGng

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Even  Google  struggles  to  innovate

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RouGne  gets  in  the  way

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Difficult  to  innovate  to  a  deadline

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Companies  sGll  persist  with  this  myth

The  true  face  of  innovaGon

True  innovaGon  happens  here

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What  about  companies  like  Apple?

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The  iPod  wasn’t  the  first  

MP3  player

The  iPhone  wasn't  the  first  

touch  screen  phone

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Dyson  didn’t  create  the  first  

bag-­‐less  vacuum

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Windows  wasn’t  the  first  GUI

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Successful  products  are  rarely  

the  result  of  innovaGon

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People  don’t  want  innovaGon

they  come  through  constant  reinvenGon

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WaiGng  for  the  technology  to  mature,

then  doing  something  useful  with  it

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InnovaGon  is  a  facilitator

It’s  the  power  of  design  which  adds  value

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@clearleg@andybudd

       @dconstruct