Will the (wrist) watch make its comeback in 2014? It seems, the time is now. Pebble, Samsung, LG, Apple, ... and many others will soon disrupt the world of time. Are you ready? *UPDATED SEPTEBER 2014*
Transcript of The Comeback of the Watch
watchNICK DECROCK
@ndecrock
The comeback of the
Hooray!
What time is it? Oh. It’s 5 past six.
Nowadays people use their smartphone to know what time it is. Sales of wristwatches have declined
since 2005. Being able to tell time is secondary to being fashionably.
1,200,000,000 watches. Every year.
But in constant decline since 2005.
Global leaders in watchmaking 2012
Others 30,1%
Swatch Group 18,3%
Richemont 15,7%
Rolex 11,8%LVMH/Bulgari
4,7%Citizin 3,9%
Fossil 5,2%
Seiko 3,4%
Patek Philippe 3,0%
Casio 2,1%
Audemars Piget 1,7%
Source: VLGS
Will people start wearing watches to tell time ... again?
Comeback time?
Q
Pebble showed the way … along with 68,928 early believers.
Notice how the number couldn’t even fit in the frame
Within two hours of going live, the Kickstarter project had met the $100,000 goal. Within six days, the project had become the most funded project in the history of
Kickstarter, raising over $4.7 million with 30 days left of the campaign.On May 18, 2012, funding closed with $10,266,844 pledged by 68,928 people.
Slide to unlock the market
NEW KIDS ON THEBLOCK
> PEBBLE > SAMSUNG > MOTOROLA > SONY > LG ...
Time has come
to disrupt the market (again).
Seiko unveiled electronicquartz wristwatch in 1969
Casio tookelectronic
watchesto the next
level (1985)
Early ‘disruptors’
Nokia envisionedthe future (2008)
Nokia envisioned the ultimate functionality that nanotechnology might be
capable of delivering: flexible materials,
transparent electronics and self-cleaning surfaces.
But ... too much, too soon.
Sony SW2
Motorola 360
Samsung Pace of introductions is speeding up.
GEAR 2 Pebble steel
Even Microsoftmight come upwith something ...[just kidding)
The $100.000.000 question now is: Can/will Apple surprise us?
Will Apple set the standard for the SmartWatch?
Yes. And because of the following 6 reasons.
Apple already has 800,000,000 iOS devices in play.