Post on 14-Jul-2015
+ Muder Chiba
+The Middle
Environmental forces shape the pressures that come to bear
on an industry
Players originally migrate to the middle in pursuit of a
superior ‘value’ proposition and an eventual ambition to move
to the top of the value chain.
But the middle becomes over-crowded as it is the
most attractive space in the short term. With the
lowest entry barriers.
Muder Chiba
Outcomes and Causal factors
intertwine to create the vortex
+The Players’ Dilemma
Market Players contribute to the collapse by :
Staying too long in the middle
Outsourcing away the craft skills
Pipe-dreaming the High Value-end
Chasing short-term profit humps
Commoditizing their brands
Mis-reading value migration pathways
Muder Chiba
Playing the Current whilst creating a
Playbook for the Future
+
Essential Question for MR Players
Where is your Value Arbitrage ?
Muder Chiba
+
Muder Chiba
Wisdom
Efficiency
Where is your Value Arbitrage ?
+
Muder Chiba
Creative Thinking
Critical Thinking
Where is your Value Arbitrage ?
+
Muder Chiba
Value
Volume
Where is your Value Arbitrage ?
+
Muder Chiba
Design
Engineering
Where is your Value Arbitrage ?
+
Muder Chiba
Multiplicative Thinking
Additive Thinking
Where is your Value Arbitrage ?
+
Muder Chiba
Craft
Assembly
Where is your Value Arbitrage ?
+
Muder Chiba
“ For new corporate giants—such as
Google and Facebook—a concern with
steering value their way seems to have
underpinned their strategies. These firms
do not compete in a sector; they
work on a sector, they shape their sector.
They do not offer a value proposition; they
push value to their part of the ecosystem.”
https://hbr.org/2013/07/how-to-drive-value-your-way
Shape the Future
+
Muder Chiba
Shape the Future
I skate to where the puck is
going to be, not where it has
been.- Wayne Gretzky
+
Action
1.Map your Value
2.Visualise Future
Value flows
3.Arbitrage specific
Positions
Muder Chiba
Where is your Value Arbitrage ?
Shape the Future
+
muder.chiba@gmail.com
http://www.slideshare.net/MuderChiba/market-
research-is-dying
http://www.slideshare.net/MuderChiba/7-
timeless-marketing-research-blunder
s
http://www.slideshare.net/MuderChiba/marketin
g-research-the-yin-and-the-yang
http://www.slideshare.net/MuderChiba/the-
battle-for-your-decision-deterministic-vs-
probabilistic
http://www.slideshare.net/MuderChiba/the-
essential-business-of-big-mr
Shape the Future