Emotion

LogicTrust

(Pathos)

(Logos)(Ethos)

VISUAL RHETORICthe case for

Aristotle’s Rhetorical Triangle

Emotion

LogicCredibility

Aristotle’s Rhetorical Triangle

Emotion

Credibility Logic

Most Presentations Focus

Way Too Much On This

Aristotle’s Rhetorical Triangle

Emotion

Credibility Logic

And End Up With Slides Like This

Would this ad make you

want a Big Mac?

POINT≠POINT

Sense

MAKING A

MAKING

Aristotle’s Rhetorical Triangle

Logic

Emotion

Credibility

It’s Impossible to Make an Impact Without Appealing to These as Well

⋅⋅⋅

Don’tJustTell

ARTICULATE

Why just explain the Fine Print?..

When you can show the Big Picture

Pictures are PowerfulThey can be loaded with context and meaning.

Data Can Be VisualWhen hard numbers are needed, illustrate context graphically.

With So Many Tools...

Why Use Just One?

!anks For Reading!

@slide_guy

joe.gelman@me.com

Find Me Online: