The Buzz Report - Tapping the Zeitgeist of Digital Culture, Marketplace and Technology

Post on 13-Apr-2017

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Transcript of The Buzz Report - Tapping the Zeitgeist of Digital Culture, Marketplace and Technology

PRESENTATION/WORKSHOP  OVERVIEW  

OVER  HALF  OF  EXECUTIVES  AND  10  OUT  OF  13  INDUSTRIES    

ANTICIPATE  MASSIVE  DISRUPTION  IN  THEIR  INDUSTRY  OVER  THE  NEXT  12  MONTHS.    

SOURCE:  HBR  

IMPORTANCE  

INSPIRATION  

“I  LOOKED  AT  LOTS  OF  COMPANIES  AND  WHY  I  THOUGHT  THEY  DON’T  SUCCEED  OVER  TIME.  AND  I  SAID,  WHAT  DID  THEY  DO  FUNDAMENTALLY  WRONG?  WHAT  

DID  THOSE  COMPANIES  ALL  DO  WRONG?    

AND  USUALLY  IT’S  JUST  THAT  THEY  MISSED  THE  FUTURE.”  

LARRY  PAGE,  CO-­‐FOUNDER  GOOGLE,  CEO-­‐ALPHABET  

ENVIRONMENT/CONTEXT  

“THE AVERAGE LIFESPAN OF A COMPANY BY 2020 WILL BE

9 YEARS; MORE THAN 50 YEARS LESS THAN IT WAS IN 1960.”    

SOURCE:  YALE  

OBJECTIVES  

ü  DECODE  the  top  Metatrend  drivers  that  are  driving  business,  government  and  causes  ahead  

ü  SHARE  leading  staTsTcal  shiUs,  expert  insights  and  in-­‐market  evidence  that  shows  what  actually  is  changing  

ü  FURNISH  tools,  strategies  and  microtrends  to  extrapolate  opportuniTes  specific  to  your  audience,  organizaTon  or  industry.  

KEY  AUDIENCES  

•  Innova2on  Teams  and  MarCom  

•  Execu2ve  Boards/C-­‐Suite  

•  Business  &  Strategic  Planning  Groups  

•  Associa2ons,  Consultants  and  Agencies  

•  Researchers  and  Business  Analysts    

SEVEN  LEAD  COMPONENTS  

q  The  Lead  Buzz  Report©  15  Metatrends  q  Teaser  to  the  Buzz  Report©  120  Microtrends    q  Microsope  -­‐  Key  Opinion  &  Behaviour  ShiUs  q  Telecope  –  Expert  Future  Viewpoints  q  Kaleidoscope  –  Torchbearing  OpportuniTes  q  Periscope  –  Your  Industry  3  Year  ImplicaTons  q  Trend  Mapping  IdeaTon  Sortable  Tool  

FRAMEWORK  

OUR  CREDIBILITY  

•  Conduct  annual  global  Buzz  Report©  survey  with  experts  and  industry  leaders  on  changing  beliefs  and  aOtudes  

•  Interview  25+  futureproofing  experts  on  their  best  predic2ons  for  the  the  next  3  year  future  

 •  Own  proprietary  Trend  Mapping  tool  to  help  guide  

clients  through  their  own  extrapolated  trends    

•  Presenters  and  moderators  seasoned  in  full  range  of    general,  cultural,  economic,  poli2cal,  customer,  media,  technology  and  cross-­‐industry  trends  

PERFORMANCE  

PRECOG  &  NORTH  COLLECTIVE’S  MANAGING  DIRECTOR  SEAN  MOFFITT’S  presenta2ons  and  workshops  deliver:    •  Customiza2on  for  Each  Audience  

•  Credibility  &  Professional  Approach  

•  Energy,  Provoca2on  &  Empathe2c  Delivery  

•  Prac2cal  &  Valuable  Tools  and  Content  

•  Fresh  &  Up-­‐to-­‐Date  Insights  

LET’S  CONNECT  

WE  ACCELERATE  YOUR  DIGITAL  MATURITY  

www.precog.digital  

sean@precog.digtal  

www.wiki-­‐brands.com  

sean@wiki-­‐brands.com  

For  all  presentaTon  and  workshop  enquiries,  please  contact:    Brandie  McCallum  at  (914)  621-­‐6854      brandie@precog.digital    

sean@seanmoffiM.com