collezione 2010

www.serenalaino.com

serena@serenalaino.com

serena lainodesigner

serena lainodesigner

Serena Laino was born in Naples, growing up between the family business and the goldsmiths village, a unique concentration of specialized shops processing gold and precious stones.With passion and persistence and supported by Renato Laino, her father and teacher, she

has started off a unique and exciting business adventure: the creation of unique belts that blend the best qualities of the leather to precious buckles.

The collection exceeds the designer’s imagination to create unstructured

shapes that result in buckles expertly prepared and embellished with crystals

and skilled chiselling.Each object has its own soul, a pulse of

energy that comes out from the metal and surrounds the woman wearing it.

serena lainodesigner

serena lainodesigner

A love for animals was the creative background that brought life to the 2010 collection of bejewelled buckles made of metal and

enriched with Swarovski crystals.From the design to the special

manufacturing, by laser for smooth shapes or by craftsmanship for the

shapes that emerge from the “Zama alloy” casting.

Craftsmanshipthat changes the look of

cold metal, making it conceptually warm

and precious and giving the buckles a

soft and sensual, very Mediterranean and

extremely feminine look and feel.

the gecko

serena lainodesigner

A cross between a mascot and a lucky charm of fabulous islands such as the Aeolian and the Balearic

Islands: in the past its appearance, surely not an edifying one, bought the women’s fantasy to think it a poisonous

animal. Nothing of all this. The Gecko is a little shy, innocuous animal, it often becomes of our houses and

it is rarely chased away because it eats vermin. Its … relative beauty brings sympathy to whom has a minimum

of sense of humor.

serena lainodesigner

serena lainodesigner

Made of laser torn golden smooth metal or made of golden and polished metal embellished with Swarovski crystals craft set is mounted on valuable leather in pink, black and brown colours.

serena lainodesigner

gold & silver

serena lainodesigner

black

serena lainodesigner

blu

serena lainodesigner

white

serena lainodesigner

pink

serena lainodesigner

rainbow

serena lainodesigner

the owl designer

serena laino

It is wrongly considered a jinx, only because it prefers to live secluded and be awake on night.In reality it is a symbol of learning and wisdom.

...in the Middle Ages students took the exams wearing an owl shaped amulet...

serena lainodesigner

crystal

serena lainodesigner

black

serena lainodesigner

topazio

serena lainodesigner

gold & silver

serena lainodesigner

the elefant

serena lainodesigner

Also the elephant is a lucky charm when it is represented with the trunk up.In India the elephant is loved and venerated; to him it is dedicated a deity, Ganesh, the

Elephant God. It is a very loved and evoked god; it is the Lord of Good Omen that gives luck and prosperity.

serena lainodesigner

gold & silver

serena lainodesigner

the catand the dog

serena lainodesigner

gold & silver

serena lainodesigner

shehe

serena lainodesigner

gold & silver

serena lainodesigner

classical

serena lainodesigner

oro

serena lainodesigner

argento

serena lainodesigner

bronzo

serena lainodesigner

serena lainodesigner

serena laino

collezione 2010

designer