Post on 17-Jun-2020
The B2B Marketing ABM Technology Maturity Map
In this infographic, we’ve pulled together the vendors and/or solutions that we’ve listed in the sections above, and mapped them
to show where they fit in the different stages of ABM maturity.
Stage 1: ABM aware
CRM solutions
Marketing automation
Sales insights
Data and contact resources Content tools
Personalisation tools
Event management
Intent platforms
Retargetting
ROMI dashboards
Predictive analytics Orchestration tools
Advanced measurement and attribution
Stage 2: ABM defined
Stage 3: Early stage ABM
Stage 4: Mature ABM
Stage 5: Advanced ABM
Artificial intelligence