Post on 09-Jul-2020
The Asahi Shimbun DigitalOnline Media Kit
Apr. 2013
(www.asahi.com, digital.asahi.com)
*Page image is subject to change without notice.*Estimated numbers are for reference only.
Copyright (c) 2013 The Asahi Shimbun Company. All rights reserved.The Asahi Shimbun Company Digital sales center Tel:+81-3-5540-7212 Fax:+81-3-5541-8878 Mail:ad-info@asahi.com 2
Homepage ・・・・・・・・・・・ 3News ・・・・・・・・・・・ 4Value ad package ・・・・・・・・・・・ 5Side button ・・・・・・・・・・・ 6& (&M / &w) ・・・・・・・・・・・ 7Shopping ・・・・・・・・・・・ 8Education ・・・・・・・・・・・ 9Apital (Health) ・・・・・・・・・・・ 10Job ・・・・・・・・・・・ 11Book ・・・・・・・・・・・ 12For Subscribers (Application software and PC) ・・・・・・・・・・・ 13Targeting ・・・・・・・・・・・ 14【Rich ads】 Double sized MPU ・・・・・・・・・・・ 15 【Rich ads】 Homepage Impact! ・・・・・・・・・・・ 16【Rich ads】 Billboard ad ・・・・・・・・・・・ 17【Rich ads】 Sidekick ad ・・・・・・・・・・・ 18【Rich ads】 Gate ad ・・・・・・・・・・・ 19Quick view ・・・・・・・・・・・ 20Creative Specifications ・・・・・・・・・・・ 21Inquiry ・・・・・・・・・・・ 22
Copyright (c) 2013 The Asahi Shimbun Company. All rights reserved.The Asahi Shimbun Company Digital sales center Tel:+81-3-5540-7212 Fax:+81-3-5541-8878 Mail:ad-info@asahi.com 3
Homepage
A-3
A-2
A-1
A-4
※A-6
※A-5
※A-5 Only appears when it runs.※A-6 The position is subject to change without notice.
Ad space imps. Estimated/Guaranteed Exposure type Rate (tax exc)No. of
advertisersPeriod Posting date
A-1 Homepage MPU
~2.3mil imps
Guaranteed Rotation
1.0JPY/imp
- One week Monday
2.3mil imps 1.5mil JPY
4mil imps 2.5mil JPY
8mil imps 4.5mil JPY
- Estimated Regular exposure 10mil JPY
A-2 Homepage text - Estimated Regular exposure 1.2mil JPY 3 One week Monday
A-3 Homepage panel-
EstimatedRotation 0.7mil JPY 2
One week Monday- Regular exposure 1.3mil JPY 1
A-4 Homepage 2nd MPU
~5mil imps
Guaranteed Rotation
0.25JPY/imp
- One week Monday5mil imps 0.8mil JPY
10mil imps 1.5mil JPY
A-5 Homepage branding board - Guaranteed Rotation 1.0JPY/imp 1 One week Monday
A-6
Respectfully info space
- Estimated Regular exposure
1.5mil JPY
4 One day -Respectfully info space (with newspaper plan)
1mil JPY
▼Creative specifications
Ad space
Ad size:horizontal×vertical(
pixels) File size (MAX) File format Loop
No. of displaying multiple materials
Text Changing materials
Homepage MPU
300×250 2MB Flash
UnlimitedUp to 4 different
materials(gif or JPEG)
300×250 50KB Flash
UnlimitedUp to 4 different
materials(gif or JPEG)
Homepage text35 characters (full-
width)- Text -
Up to 4 different materials
Daily acceptable by sending all together
Homepage panelAd size:125×125 15KB gif or JPEG Unlimited Up to 4 different
materialsText:20 characters - +Text -
Homepage 2nd MPU 300×250 50KB Flash
UnlimitedUp to 4 different
materials(gif or JPEG)
Homepage premium leaderboard 980×60 50KB Flash
N/AUp to 4 different
materials(gif or JPEG)
Respectfully info space44 characters (full-
width)- Text -
Up to 4 different materialsRespectfully info space (with
newspaper plan)
Copyright (c) 2013 The Asahi Shimbun Company. All rights reserved.The Asahi Shimbun Company Digital sales center Tel:+81-3-5540-7212 Fax:+81-3-5541-8878 Mail:ad-info@asahi.com 4
News
*News includes these pages belowNational/ Business / Politics/ World / Tech & Science / Sports / Arts & Culture / Regional / Feature & Opinion / Pics & Video / Serialization etc.
B-3/B-5
B-2
B-1
B-4
B-6
B-6
B-6
B-6
▼Format
Ad space imps. Estimated/Guaranteed Exposure type Rate (tax exc) No. of advertisers Period Posting date
B-1 News MPU
~3.5mil imps
Guaranteed Rotation
1.0JPY/imp
- One week Monday3.5mil imps 1.5mil JPY
7mil imps 2.5mil JPY
- Estimated Regular exposure 5.5mil JPY
B-2 News text - Estimated Regular exposure 1.5mil JPY 4 One week Monday
B-3 News inside-article MPU 2.5mil imps
Guaranteed Rotation1.5mil JPY -
One week Monday5mil imps 2.5mil JPY -
B-4 News 2nd MPU
~5mil imps
Guaranteed Rotation
0.25JPY/imp
- One week Monday5mil imps 0.8mil JPY
10mil imps 1.5mil JPY
B-5 Business inside-article MPU 3mil imps Guaranteed Rotation 1.5mil JPY 1Two
weeksMonday
B-6 Business side button - Estimated Regular exposure 0.5mil JPY 4One
month1st day of the month
▼Creative specifications
Ad space
Ad size:horizontal×vertical(
pixels) File size (MAX) File format Loop
No. of displaying multiple materials
Text Changing materials
News MPU 300×250 50KB Flash
UnlimitedUp to 4 different
materials(gif or JPEG)
News text35 characters (full-
width) - Text -
Up to 4 different materials
Daily acceptable by sending all together
News inside-article MPU 300×250 50KB Flash
UnlimitedUp to 4 different
materials(gif or JPEG)
News 2nd MPU 300×250 50KB Flash
UnlimitedUp to 4 different
materials(gif or JPEG)
Business inside-article MPU 300×250 50KB Flash
UnlimitedUp to 4 different
materials(gif or JPEG)
Business side button 300×55 20KB Flash
UnlimitedUp to 4 different
materials(gif or JPEG)
Copyright (c) 2013 The Asahi Shimbun Company. All rights reserved.The Asahi Shimbun Company Digital sales center Tel:+81-3-5540-7212 Fax:+81-3-5541-8878 Mail:ad-info@asahi.com 5
Value ad package
*“ROS” is delivered on MPU of upper right spaces and “Run of Asahi rectangle” is delivered on MPU of any space of the site.*Inside page includes Sports, Art & Culture, Education, Green and Shopping.*Footer wide vision is delivered on each page.
Z-4/Z-5/Z-6/Z-7
Z-9
Z-2/Z-3
Z-1/Z-2
Z-2
Z-10
Z-10
Z-8
Z-8
Z-8
Z-8
▼Format
Ad space imps. Estimated/Guaranteed Exposure type Rate (tax exc) No. of advertisers Period Posting date
MPU
Z-1 ROS MPU 4mil imps
Guaranteed Rotation1.5mil JPY
- One week Monday8mil imps 2.5mil JPY
Z-2 Run of Asahi MPU 4mil imps
Guaranteed Rotation1.2mil JPY
- One week Monday10mil imps 2.5mil JPY
Z-3 Run of inside-article MPU 3mil imps
Guaranteed Rotation1.4mil JPY
- One week Monday6mil imps 2.7mil JPY
Text
Z-4 All text package - Estimated Regular exposure 2.8mil JPY 3 One week Monday
Z-5 Homepage and News text - Estimated Regular exposure 2.1mil JPY 3 One week Monday
Z-6 News and Inside pages text - Estimated Regular exposure 1.8mil JPY 3 One week Monday
Z-7 Inside pages text - Estimated Regular exposure 0.6mil JPY 3 One week Monday
Z-8 Side button package
-
Estimated Regular exposure
.5mil JPY
-
One week Monday
- 1.5mil JPYOne
month1st day of the month
Z-9 Footer wide vision 10mil imps Guaranteed Rotation 1mil JPY 1 One week Monday
Z-10 PR Gif with text - Estimated Regular exposure 1.5mil JPY 2 One week Monday
▼Creative specifications
Ad space
Ad size:horizontal×vertical(
pixels) File size (MAX) File format Loop
No. of displaying multiple materials
Text Changing materials
MPU 300×250 50KB Flash
UnlimitedUp to 4 different
materials(gif or JPEG)
Text35 characters (full-
width)- Text -
Up to 4 different materials
Daily acceptable by sending all together
Side button 300×55 20KB Flash
UnlimitedUp to 4 different
materials(gif or JPEG)
Footer wide vision 640×360 100KB Flash
UnlimitedUp to 4 different
materials(gif or JPEG)
PR gif with text
Ad size:50×50 15KB Text
-Up to 4 different
materials
Title: 12 characters (full-width)
-gif or JPEG
Body: 32 characters (full-width)
-*Amation is not
available.
Copyright (c) 2013 The Asahi Shimbun Company. All rights reserved.The Asahi Shimbun Company Digital sales center Tel:+81-3-5540-7212 Fax:+81-3-5541-8878 Mail:ad-info@asahi.com 6
Side button
Y-1
Y-1
Y-1
Y-1
▼Creative specifications
Ad space
Ad size:horizontal×vertical(pixels) File size (MAX) File format Loop
No. of displaying multiple materials
Text Changing materials
Side button 300×55 20KB Flash
UnlimitedUp to 4 different
materials(gif or JPEG)
▼Format
Ad space imps. Estimated/Guaranteed Exposure type Rate (tax exc) No. of advertisers Period Posting date
Y-1 Tech & Science side button - Estimated Regular exposure 0.3mil JPY 4One
month1st day of the month
Y-1 Green side button - Estimated Regular exposure 0.3mil JPY 4One
month1st day of the month
Y-1 Arts & Culture side button - Estimated Regular exposure 0.5mil JPY 4One
month1st day of the month
Y-1 Sports side button - Estimated Regular exposure 0.5mil JPY 4One
month1st day of the month
Y-1 Book side button - Estimated Regular exposure 0.2mil JPY 4One
month1st day of the month
Y-1 Weather side button - Estimated Regular exposure 0.3mil JPY 4One
month1st day of the month
Y-1 Region side button - Estimated Regular exposure 0.3mil JPY 4One
month1st day of the month
Copyright (c) 2013 The Asahi Shimbun Company. All rights reserved.The Asahi Shimbun Company Digital sales center Tel:+81-3-5540-7212 Fax:+81-3-5541-8878 Mail:ad-info@asahi.com 7
& (&M / &w)
※&-1/&-2/&-3/&-4
About “&”
“&” is a web magazine which was launched on January 2013, which includes useful and valuable information such as fashion travel, foods, cars, living and so on.
“& M” is mainly targeted at sophisticated male in their 40s to 50s who enjoys both work and private life.
“& w” is mainly targeted at independent female in their 30s to 40s despite bust days.
Not only advertorial menu but also MPU is available in these pages.
▼Format
Ad space mil imp Estimated/Guaranteed Exposure type Rate (tax exc) No. of advertisers Period Posting date
MPU
&-1 “&” inside-article MPU 1mil imps
Guaranteed Rotation0.5mil JPY
-Two
weeksMonday
2mil imps 0.8mil JPY
&-2 “& M” inside-article MPU 1mil imps
Guaranteed Rotation0.6mil JPY
-Two
weeksMonday
2mil imps 1mil JPY
&-3 “& w” inside-article MPU 0.4 mil imps Guaranteed Rotation 0.24mil JPY -Two
weeksMonday
&-4 Run of inside-article MPU 3mil imps
Guaranteed Rotation1.4mil JPY
- One week Monday6mil imps 2.7mil JPY
▼Creative specifications
Ad spaceAd size:horizontal×vertical
(pixels) File size (MAX) File format LoopNo. of displaying multiple
materials
Text Changing materials
MPU 300×250 50KB Flash
UnlimitedUp to 4 different
materials(gif or JPEG)
Copyright (c) 2013 The Asahi Shimbun Company. All rights reserved.The Asahi Shimbun Company Digital sales center Tel:+81-3-5540-7212 Fax:+81-3-5541-8878 Mail:ad-info@asahi.com 8
Shopping
F-2
F-2
F-2
F-2
F-1
F-1
F-2
F-2
* in article
F-2
F-2
▼Creative specifications
Ad space
Ad size:horizontal×vertical(pixels) File size (MAX) File format Loop
No. of displaying multiple materials
Text Changing materials
Shopping MPU 300×250 50KB Flash
UnlimitedUp to 4 different
materials(gif or JPEG)
Shopping side button 300×55 20KB Flash
UnlimitedUp to 4 different
materials(gif or JPEG)
▼Format
Ad space imps.Estimated/Guarante
edExposure type
Rate (tax exc)
No. of advertisers Period Posting date
F-1 Shopping MPU - Guaranteed Rotation 0.7JPY/imp -One week
Monday
F-2 Shopping side button - Estimated Regular exposure 0.3mil JPY 4One
month1st day of the
month
Copyright (c) 2013 The Asahi Shimbun Company. All rights reserved.The Asahi Shimbun Company Digital sales center Tel:+81-3-5540-7212 Fax:+81-3-5541-8878 Mail:ad-info@asahi.com 9
Education
※D-4
D-1
D-4D-1
D-2
D-5
D-3
D-3
D-3
D-3
D-3
D-3
D-3
D-2
D-3D-3D-3D-3D-3D-3D-3
* in article
▼Format
Ad space imps. Estimated/Guaranteed Exposure type Rate (tax exc) No. of advertisers Period Posting date
D-1 Education MPU - Guaranteed Rotation 0.7JPY/imp - One week Monday
D-2 Education big button - Estimated Regular exposure 0.3mil JPY 1 One week Monday
D-3 Education side button - Estimated Regular exposure 0.2mil JPY 7Two
weeksMonday
D-4 Education center board - Estimated Rotation 0.32mil JPY 2 One week Monday
D-5 Education right text - Estimated Regular exposure 0.3mil JPY 2 One week Monday
▼Creative specifications
Ad spaceAd size:horizontal×vertical(
pixels) File size (MAX) File format LoopNo. of displaying multiple
materials
Text Changing materials
Education MPU 300×250 50KB Flash
UnlimitedUp to 4 different
materials(gif or JPEG)
Education big button 300×90 20KB Flash
UnlimitedUp to 4 different
materials(gif or JPEG)
Education side button 300×55 20KB Flash
UnlimitedUp to 4 different
materials(gif or JPEG)
Education center board 300×90 20KB Flash
UnlimitedUp to 4 different
materials(gif or JPEG)
Education right text 35 characters (full-width) - Text -
Up to 4 different materials
Daily acceptable by sending all together
D-4
※D-4D-5
Copyright (c) 2013 The Asahi Shimbun Company. All rights reserved.The Asahi Shimbun Company Digital sales center Tel:+81-3-5540-7212 Fax:+81-3-5541-8878 Mail:ad-info@asahi.com 10
Apital (Health)
E-1
E-2
E-2
E-3
E-4
E-4
▼Format
Ad space imps. Estimated/Guaranteed Exposure type Rate (tax exc) No. of advertisers Period Posting date
E-1 Apital MPU - Guaranteed Rotation 0.7JPY/imp - One week Monday
E-2 Apital side button - Estimated Regular exposure 0.3mil JPY 2 One month 1st day of the month
E-3 Apital 2nd MPU - Guaranteed Rotation 0.25JPY/imp - One week Monday
E-4 Apital 2nd side button - Estimated Regular exposure 1.5mil JPY 2 One month 1st day of the month
▼Creative specifications
Ad space
Ad size:horizontal×vertical(pixels) File size (MAX) File format Loop
No. of displaying multiple materials
Text Changing materials
Apital MPU 300×250 50KB Flash
Unlimited Up to 4 different materials(gif or JPEG)
Apital side button 300×55 20KB Flash
Unlimited Up to 4 different materials(gif or JPEG)
Apital 2nd MPU 300×250 50KB Flash
Unlimited Up to 4 different materials(gif or JPEG)
Apital side button 300×55 20KB Flash
Unlimited Up to 4 different materials(gif or JPEG)
Copyright (c) 2013 The Asahi Shimbun Company. All rights reserved.The Asahi Shimbun Company Digital sales center Tel:+81-3-5540-7212 Fax:+81-3-5541-8878 Mail:ad-info@asahi.com
Job
11
C-1
C-2
※“Syukatsu Asahi” (Only MPU)
※”Asahi Kyujin Web” (Only leaderboard)
▼Format
Ad space imps. Estimated/Guaranteed Exposure type Rate (tax exc) No. of advertisers Period Posting date
C-1 Job leaderboard - Estimated Regular exposure 1.0JPY/imp 1One
month1st day of the month
C-2 Job MPU - Estimated Regular exposure 1.0JPY/imp 1One
month1st day of the month
▼Creative specifications
Ad space
Ad size:horizontal×vertical
(pixels)File size (MAX) File format Loop
No. of displaying multiple materials
Text Changing materials
Job leaderboard 728×90 50KB Flash
UnlimitedUp to 4 different
materials(gif or JPEG)
Job MPU 300 ×250 50KB Flash
UnlimitedUp to 4 different
materials(gif or JPEG)
Copyright (c) 2013 The Asahi Shimbun Company. All rights reserved.The Asahi Shimbun Company Digital sales center Tel:+81-3-5540-7212 Fax:+81-3-5541-8878 Mail:ad-info@asahi.com 12
Book
C-1
G-1
G-2
G-2
G-2
G-2
▼Format
Ad space imps. Estimated/Guaranteed Exposure typeRate (tax
exc)No. of advertisers Period Posting date
F-1 Book MPU - Guaranteed Rotation 0.7JPY/imp - One week Monday
F-2 Book side button - Estimated Regular exposure 0.3mil JPY 4One
month1st day of the
month
▼Creative specifications
Ad space
Ad size:horizontal×vertical(
pixels) File size (MAX) File format Loop
No. of displaying multiple materials
Text Changing materials
Book MPU 300×250 50KB Flash
UnlimitedUp to 4 different
materials(gif or JPEG)
Book side button 300×55 20KB Flash
UnlimitedUp to 4 different
materials(gif or JPEG)
Copyright (c) 2013 The Asahi Shimbun Company. All rights reserved.The Asahi Shimbun Company Digital sales center Tel:+81-3-5540-7212 Fax:+81-3-5541-8878 Mail:ad-info@asahi.com 13
For Subscribers (Application software and PC)
1面広告
Full page ad(Online only)
First page ad
First page Article pages Full page ad Article pages An article
Tap
Slid
e
Landing page (Online only)Smart phone and Tablet
PC
※The number of imps are total number of first page and full page ads.※Each regulation is on “Creative specifications” page
※Android tablet is not able to deliver ads on the first page.
*“Smart phone package” delivers to iPhone and Android smart phone. “Tablet package” delivers to iPad and Android tablet.*“iOS package” delivers to iPhone and iPad. “Android OS” package delivers to smart phones and tablet devices with Android OS. * There may be cases that an error occurs due to landing page or a version of applications.
▽1/2 Rotation
Format impEstimated/ Type of
exposureRate No. of Period
Posting dateGuaranteed
Smart phone package 85 thousand imps
Estimated Rotation
510thousand JPY
2One week
Monday
Tablet package 65 thousand imps 780thousand JPY
iOS package 85 thousand imps 870thousand JPY
Android OS package 65 thousand imps 420thousand JPY
PC package 1 million imps Guaranteed Rotation 1mil JPY
PC package+ Smart devices package
"PC package"(100mil imps guaranteed)+"Smart phone and Tablet package"(150 thousands imps
estimated)2.2mil JPY
▽Regular exposure
Smart phone package 170 thousand imps
Estimated Regular
exposure
85mil JPY
1Two
weeksMonday
Tablet package 130 thousand imps 130mil JPY
iOS package 170 thousand imps 145mil JPY
Android OS package 130 thousand imps 70mil JPY
PC package 2.5 mil imps 200mil JPY
PC package+ Smart devices package
"PC package"(250mil imps estimated)+"Smart phone and Tablet package"(150 thousands imps
estimated)400mil JPY
Copyright (c) 2013 The Asahi Shimbun Company. All rights reserved.The Asahi Shimbun Company Digital sales center Tel:+81-3-5540-7212 Fax:+81-3-5541-8878 Mail:ad-info@asahi.com 14
Targeting
*About geo targeting menuThis menu delivers to targeted areas based on IP address, not guaranteed access areas of users. If a company share the same access point with their branch, this system count the area where access point locates. Overseas targeting is also available. Please ask us directly.
*About Listed on the Tokyo Exchange targetingThis menu delivers to targeted companies which have domains of listed on the Tokyo Exchange.
*About Educational institution targeting This menu delivers to targeted companies which have domains of educational institutions.
*About Public office targeting This menu delivers to targeted companies which have domains of public office.
Minimum purchase:150,000 JPY~
e.g.)Geo targeting
IP address is OsakaIP address is Tokyo
No deliver Deliver
▼Format
Type of exposure Rotation (guaranteed)
Period One week (From Monday to Sunday)
Ad space MPU
Rate (tax exc) 1.5 JPY/imp
Menu Discription
Geo targeting By prefecture
Listed on the Tokyo Exchange targeting By company listed on the Tokyo Exchange
Education institution targeting By education institution
Public office targeting By public office
“Except” fir liisted on the Tokyo Exchange and Public office targeting
Exceot for companies listed on the Tokyo Exchange and education institutions
For targeting SMEs
▼Creative specifications
Ad spaceAd size:horizontal×vertical(pixels)
File size (MAX) File format Loop
No. of displaying multiple materials
Text Changing materials
MPU 300×250 50KB Flash
Unlimited Up to 4 different materials(gif or JPEG)
Copyright (c) 2013 The Asahi Shimbun Company. All rights reserved.The Asahi Shimbun Company Digital sales center Tel:+81-3-5540-7212 Fax:+81-3-5541-8878 Mail:ad-info@asahi.com 15
【Rich ad】 Double sized MPU▼Home page
▼News page
▼Format
Menu Double sized MPU
Exposure type Rotation (Guaranteed)
Ad space MPU of each page
Rate(tax exc)
Homepage 1.5 JPY/imp
News 1.5 JPY/imp
Other pages 1.0 JPY/imp
Creativespecifications
Ad size:horizontal×vertical(pixels) 300pix×600pix
File format Flash(gif or JPEG)
File size 100KB (MAX)
Loop Unlimited
No. of displaying multiple materials Up to 4 different creatives
Changing materials N/A
Landing page Up to 4 LPs
ALT text N/A
Submission materials By 10 business days prior
Copyright (c) 2013 The Asahi Shimbun Company. All rights reserved.The Asahi Shimbun Company Digital sales center Tel:+81-3-5540-7212 Fax:+81-3-5541-8878 Mail:ad-info@asahi.com 16
【Rich ad】 Homepage impact!
▼Format
Menu Homepage impact
Exposure typeRotation or Regular exposure
Ad space Hompage
Rate(tax exc)
①1,000,000 imps 2,000,000 JPY
②2,000,000 imps 3,000,000 JPY
③4,000,000 imps 5,000,000 JPY
④③ plus Homepaeg panel (Regular exposure)
6,000,000 JPY
Priod
①1,000,000 imps From One day
②2,000,000 imps
From One day
* Branding board will be regular exposure and estimated imps when delivered one day.
③4,000,000 imps From One week
④③ plus Homepaeg panel (Regular exposure)
From One week
Creativespecifications
Brandingboard, Homepage MPU and Homepage panel
Please refer to each format
Submission materials By 10 business days prior
Copyright (c) 2013 The Asahi Shimbun Company. All rights reserved.The Asahi Shimbun Company Digital sales center Tel:+81-3-5540-7212 Fax:+81-3-5541-8878 Mail:ad-info@asahi.com 17
【Rich ad】 Billboard ad
*Delivering one time for one unique browser per day by frequency control but if guaranteed imps is at risk of short, we change the frequency to two times a day.*It may stop delivering when emergency news happened.*Internet Explore/Mozilla Firefox/Google Chrome is intended browser.*Please set close button which is bigger than (H)88×(V)31 pixels when expands. *We submit a report of MediaMind and the no. of click is total clicks of expanded and shrieked.*Please refer to MediaMind creative guide when you make creative.
Billboard ad
4,000,000imp
10mil JPY
One week (delivers from noon on Mon)
Rotation
Homepage
1. expanded: 952×250
2. shrinked: 952×60
File format Flash(gif or JPEG)
1. expanded: 1MB (MAX)
2. shrinked: 30KB (MAX)
1. expanded: available up to 40sec.
2. shrinked: N/A
Loop N/A
No. of displaying multiple materials 1
Changing materials N/A
Landing page 1
ALT text N/A
By 10 business days prior
▼Format
Menu
Imps.
Rate (tax exc)
Priod
Exposure type
Ad space
Creativespecifications
Ad size:horizontal×vertical(pixels)
File size
Animation
Submission materials
▼Expanded image
▼Closed image
Copyright (c) 2013 The Asahi Shimbun Company. All rights reserved.The Asahi Shimbun Company Digital sales center Tel:+81-3-5540-7212 Fax:+81-3-5541-8878 Mail:ad-info@asahi.com 18
【Rich ad】 Side kick ad
▼Before
After expand,, the right side of homepage will shrink automatically or to click “Close” button and never expand unless clicking.
▼Expand
Scroll to click
▼Format
Menu Sidekick ad
Imps. 4,000,000imp
Rate (tax exc) 10mil JPY
PriodOne week (delivers from noon on Mon)
Exposure type Rotation
Ad space Homepage
Creativespecifications
Ad size:horizontal×vertical(pixels)
1. expanded: 850×700
2. shrinked: 300×600
File format Flash(gif or JPEG)
File size1. expanded: 1MB (MAX)
2. shrinked: 100KB (MAX)
Animation
1. expanded: available up to 40sec.
2. shrinked: N/A
Loop N/A
No. of displaying multiple materials
1
Changing materials N/A
Landing page 1
ALT text N/A
Submission materials By 10 business days prior
*Delivering one time for one unique browser per day by frequency control but if guaranteed imps is at risk of short, we change the frequency to two times a day.*It may stop delivering when emergency news happened.*Internet Explore/Mozilla Firefox/Google Chrome is intended browser.*Please set close button which is bigger than (H)88×(V)31 pixels when expands. *We submit a report of MediaMind and the no. of click is total clicks of expanded and shrieked.*Please refer to MediaMind creative guide when you make creative.
Copyright (c) 2013 The Asahi Shimbun Company. All rights reserved.The Asahi Shimbun Company Digital sales center Tel:+81-3-5540-7212 Fax:+81-3-5541-8878 Mail:ad-info@asahi.com 19
【Rich ad】 Gate ad
*Delivering one time for one unique browser per day by frequency control but if guaranteed imps is at risk of short, we change the frequency to two times a day.*It may stop delivering when emergency news happened.*Internet Explore/Mozilla Firefox/Google Chrome is intended browser.*Please set close button which is bigger than (H)88×(V)31 pixels when expands. *We submit a report of MediaMind and the no. of click is total clicks of expanded and shrieked.*Please refer to MediaMind creative guide when you make creative.
Menu Gate ad
Imps. 6,000,000imp
Rate (tax exc.) 10,000,000 JPY
Estimated/Guaranteed Guaranteed
Exposure type Rotation
▼Format
②
③
②
①
Ad size:horizontal×vertical(pixels)
Text Default ON On mouse On click
gif 50KB (MAX) Up to 15 sec - - - gif gif
swf FlashPlayer 10 or less
fla FLASH CS4 or less
swf FlashPlayer 10 or less
fla FLASH CS4 or less
swf FlashPlayer 10 or less
fla FLASH CS4 or less③Header
N/AUp tp 30 sec
N/A
N/A
swf
File size (MAX) No. of seconds Loop
N/A
145×600
Up to 30 sec
N/A
▼Creative specifications
①MPU 300×2501.5MB (MAX)
N/A
100KB (MAX)
N/A
Ad space
N/A Available985×80
②Sidepanel (left/right)
Flash versionFile format
Up to 30 sec N/A
Sound
100KB (MAX)
Copyright (c) 2013 The Asahi Shimbun Company. All rights reserved.The Asahi Shimbun Company Digital sales center Tel:+81-3-5540-7212 Fax:+81-3-5541-8878 Mail:ad-info@asahi.com
Quick view
PageMPU Side button PR gif + text Text
MPU 2nd MPU Inside-article MPU ROS Run of MPU Side button PR gif + text Text
Homepage Homepage MPU Homepage 2nd MPU -
○
○
-
○
Homepage text
News bulletin
News MPU
News 2nd MPU
News inside-article MPU -
News text
National
Politics
World
Business News inside- article /Business inside-article MPU Business side button
Tech & Science
News inside-article MPU
Tech & Science side button
Green Green side button
Inside pages text
Sports Sports side button
Arts & Culture Arts & Culture button
Regional Regional side button
News text
Weather Weather side button
Feature & Opinion
-Pics & Video
Serialization etc.
Shopping Shopping MPU Shopping side button Inside pages textEducation Education MPU Education side button
Apital (Health) Apital MPU Apital MPU Apital side button -
-
Book - - Book side button
○&M - - &M inside-article MPU& inside-article MPU
-
-&w - - &w inside-article MPU -
Kotobank etc. Kotobank MPU - - - -
The Asahi Shimbun Digitalfor subscribers
PC MPU* except for Homepage
News 2nd MPU - - ○ ○ ○ -
Copyright (c) 2013 The Asahi Shimbun Company. All rights reserved.The Asahi Shimbun Company Digital sales center Tel:+81-3-5540-7212 Fax:+81-3-5541-8878 Mail:ad-info@asahi.com 21
Creative specifications
▼About regulation of creativehttp://www.asahi.com/advertising/englishmediakit/regulation.html▼Ad guidelineshttp://www.asahi.com/advertising/englishmediakit/genko.html *Ad regulation is subject to change without notice.
▼Creative specifications
Ad spaceAd size:horizontal×vertical(
pixels)File size (MAX)
File format LoopNo. of displaying multiple materials
Text Changing materials
Homepage MPU 300×250 2MB Flash
UnlimitedUp to 4 different materials
(gif or JPEG)
MPU 300×250 50KB Flash
UnlimitedUp to 4 different materials
(gif or JPEG)
Double sized MPU 300×600 100KB Flash
UnlimitedUp to 4 different materials
(gif or JPEG)
Sidekick adExpanded 850×700 1MB Flash
N/AOne material each
Shrinked 300×600 100KB (gif or JPEG)
Billboard adExpanded 952×250 1MB Flash
N/AOne material each
Shrinked 952×60 50KB (gif or JPEG)
Gate adMPU
gif 300×250 50KBgif、swf、fla
N/A One material eachswf 300×250 1.5MB
Side panel 145×600 100KB gif、swf、fla
Header 985×80 100KB gif、swf、fla
Text 35 characters (full-width) - Text -Up to 4 different materials
Daily acceptable by sending all together
Side button 300×55 20KB Flash
UnlimitedUp to 4 different materials
(gif or JPEG)
Footer wide vision 640×360 100KB Flash
UnlimitedUp to 4 different materials
(gif or JPEG)
PR gif with text
Ad size:50×50 15KB Text
- Up to 4 different materialsTitle: 12 characters (full-
width)-
gif or JPEG
Body: 32 characters (full-width)
-*Amation is not available.
Respectfully info space 44 characters (full-width) - Text - Up to 4 different materials
Site logo customize Negotiable 15KB gif or JPEG - Up to 4 different materials
Homepage panelAd size:125×125 15KB Text - Up to 4 different materials
Text:20 characters - gif or JPEG Unlimited
Job leaderboard 728×90 50KB Flash
UnlimitedUp to 4 different materials
(gif or JPEG)
Education big button and Education center banner
300×90 20KB Flash
UnlimitedUp to 4 different materials
(gif or JPEG)
iPad Front page ad Full page ad Expand ad
File format png/jpeg png/jpeg png/jpegAd size:horizontal×vertical(pixels)
768×85 768×954 768×954
File size (MAX) 50KB 100KB 100KBLoop N/A N/A N/AOffline delivery Available N/A N/ANo. of link 1 1 1
iPhone Front page ad Full page ad Expand adFile format png/jpeg png/jpeg png/jpegAd size:horizontal×vertical(pixels)
320×50 320×412 320×412
File size (MAX) 50KB 100KB 100KB
Loop N/A N/A N/AOffline delivery Available N/A N/ANo. of link 1 1 1
Android Smart phone Front page ad Full page ad
File format png/jpeg png/jpegAd size:horizontal×vertical(pixels)
320×50 320×412
File size (MAX) 50KB 50KBLoop N/A N/AOffline delivery N/A N/ANo. of link 1 1
Android tablet 全面広告File format png/jpegAd size:horizontal×vertical(pixels)
768×954
File size (MAX) 100KB
Loop N/AOffline delivery N/ANo. of link 1
PC MPU
Ad spaceAll pages after
loginFile format Flash(gif/jpeg)Ad size:horizontal×vertical(pixels)
300×250
File size (MAX) 50KBLoop AvailableNo. of link 1
Copyright (c) 2013 The Asahi Shimbun Company. All rights reserved.The Asahi Shimbun Company Digital sales center Tel:+81-3-5540-7212 Fax:+81-3-5541-8878 Mail:ad-info@asahi.com
The Asahi Shimbun DigitalDigital Sales Center
TEL +81-3-5540-7212FAX +81-3-5541-8878E-MAIL ad-info@asahi.com
22
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