THE ART OF ENGAGEMENT DATA: TELL A STORY YOUR

BOSS WANTS TO READ

Michelle Spitzer – Dynamic CommunitiesLauren Wolfe – Higher Logic

Lila Elliot – Higher Logic

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WELCOME

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Session Road Map

• Infographic Engagement Game• How Dynamic Communities uses Infographics • Infographics Examples and Ideas• Create and Share Your Own Infographics

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The Infographic Engagement Game

• Help us build an infographic during this session! • Owl = questions• Leaf = takeaway

Sharpies & double-sided tape are up front

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How Dynamic Communities Uses

InfographicsMichelle Spitzer

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• Manage the User Groups for Microsoft Dynamics® AX (AXUG®), Dynamics CRM (CRMUG®), Dynamics GP (GPUG®), and Dynamics NAV (NAVUG™)

• 30 remote staff• 25 full-time; 5 part-time

About Dynamic Communities

11,850Member Companies

21%Growth in

Membership

214AcademyClasses

540Webinars

116Regional Chapters

8,550CollaborateDiscussions

40,000Individual Members

24Global Branches

32%

Growth inSummit Attendance

77Special

Interest Groups

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• One community per UG• “XXUG Collaborate”• Launches

• CRMUG – Oct 2012• AXUG & GPUG – March 2013• NAVUG – June 2013

Our Connected Communities

Tracking Our Communities’ Success

Adoption Engagement

Are members logging in?

Are they participating?

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Tracking Our Communities’ Success

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• Determine your success metrics• Share with everyone

• Email• PowerPoint• Infographics

Share Information

Take Action

• Nurture your community• Get others on your staff engaged• Measure and monitor – what

activities have an impact?

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18

MillionMembers

Discussion Posts Emails Per MonthCommunities

Pages Per Day

Library Entries

1 MILLION

111,053

67%

25%2013Microsites

5,90821%

23% 36% 52%

2,500,000

30 million

355,000

385 Collaborate Discussions

1 ElevatingKeynote Speaker

Over 18,000 Cups of Coffee Ordered

718 Academy

Onsite Participants 763 Engaging Sessions

Summit & Forum by the Numbers

Manufacturing

434 Awesome Speakers

75,000 Square-foot Expo Hall

179 Valuable Sponsors

Top 5 Industries

of Attendees

Services

Wholesale/ Distribution

HealthCare

Non-Profit

1 = 61%2 = 18%3 = 9%4 = 5%5+ = 7%

3,022 Registrants

20,000+ PPT Slides Loaded on Collaborate

How Many UG Summits Have You Attended?

Michelle SpitzerDirector of MarketingDynamic Communities

michelle@dynamiccommunities.com@michellespitzer

Infographics Examples & IdeasLauren Wolfe

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Piktochart Tips

• Why infographics? http://piktochart.com/tour/whyinfographics • Download the eBook - http://piktochart.com/resources/e-book• Read the FAQ page - http://piktochart.com/support/faq-v3• Be inspired by examples - http://piktochart.com/gallery/showcase • Search the Forum - https://piktochart.zendesk.com/forums

Share information in a new way – and remember to enjoy the creative process!

Lauren WolfeInteractive Marketing & New MediaHigher Logic

lauren@higherlogic.com@LaurenAWolfe

Create & Share Your Own Infographics

Lila Elliott

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Major to Career Pathways for Oberlin BA Recipients 1970-2009

• Ross Peacock, Assistant VP, Institutional Research and Planning, Oberlin Office of Institutional Research

• Infographic created using Circos http://circos.ca which was designed for genomic research

• Link to interactive inforgraphic

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Hands on Time!• Gather three data points• Create an account on Piktochart• Select a template and start designing• Use your Owls and Leaves to post questions• Don’t worry about finishing everything, this session is a starting point• Reference the attached Infographic Exercise Guide for where and how

to gather the data used in the HUG infographic• We will stop and share examples – upload them to the

2013 HUG Super Forum Resource Library

Lila ElliottManager Client SupportHigher Logic

lila@higherlogic.com@Lila_Elliott

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