Bing Network. Be there.

The Art and Science of Search + TVHarness the power of second-screen searchAbridged Version

For the full download and on demand presentation:https://aka.ms/searchandtv

Today’s Webcast Speakers

Ryan LeeSr. Lead, Program ManagerBing Ads, Microsoft@bigsang

Shawndra HillSenior ResearcherMicrosoft Research NYC

MJ DePalmaSr. Global Channel Marketing ManagerBing Ads, Microsoft@MJDePalma

#BingAdsWebcast

Eliott ReilhacCEOTVTYlinkedin.com/in/eliottreilhac

#bingadswebcast

Special Guest Speaker

Agenda1 Second screening: The new normal2 Microsoft research: Search + TV3 Bing Ads research: New opportunities on Bing4 TVTY5 Actions for advertisers

Bing Network. Be there.

Second-screening: The new normal

Second-screening is the new normal

SOURCE:eMarket;er, Even During TV Time, Digital Devices Play Prominent Role, May 24, 2016. Note: Ages 18+; individuals who use a desktop/laptop or mobile device to go online while watching digital video or traditional TV content on a TV set at least once per month.

88.3%U.S. adult simultaneous internet & TV user penetration, 2017

Search picks up where TV leaves off

SOURCE: Forrester’s Consumer Technographics Survey, Q1, 2015

74% of consumers find search engines “extremely trustworthy” when researching brands, products or services

Actions for advertisers

KeywordStrategy

Utilize a Keyword Matrix

Mainline Bidding

Use Enhanced

CPC

Coordinate with your TV Media Buying team

Explore TVTY ‘s capabilities

Blog Post

Webcast recap on the blog.

Webcasts to help you learn.Bingads.com/webcasts

For the full presentation*, register for the on-demand webcast here:

https://aka.ms/searchandtv*Check out the Resource List in the webcast console to download the full presentation.

Bing Network. Be there.

Thank you!

© 2017 Microsoft Corporation. All rights reserved.

Bing Network. Be there.

© 2017 Microsoft Corporation. All rights reserved. Microsoft, Windows, and other product names are or may be registered trademarks and/or trademarks in the U.S. and/or other countries.The information herein is for informational purposes only and represents the current view of Microsoft Corporation as of the date of this presentation. Because Microsoft must respond to changing market conditions, it should not be interpreted to be a commitment on the part of Microsoft, and Microsoft cannot guarantee the accuracy of any information provided after the date of this presentation. MICROSOFT MAKES NO WARRANTIES, EXPRESS, IMPLIED OR STATUTORY, AS TO THE INFORMATION IN THIS PRESENTATION.