The Anatomy of a Successful SlideShare

Post on 09-May-2015

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'The Anatomy Of A Successful SlideShare' highlights the key features and strategies we used to create 'Featured SlideShares' so that you may also create a 'Featured SlideShare' for maximum exposure, downloads, views and click throughs ...

Transcript of The Anatomy of a Successful SlideShare

SLIDESHARE

Anatomy of a Successful

BZ9 :: Marketing Solutions Since 2003

‘INTRODUCTION’

As a relative newcomer to SlideShare I

am quite proud that our second

SlideShare achieved 'Featured

SlideShare' status ...

'The Anatomy Of A Successful

SlideShare' highlights the key features

and strategies we used so that you may

also create a 'Featured SlideShare' for

maximum exposure, downloads, views

and click throughs ...

To make a start please click through to

the next slide ...

BZ9 :: Marketing Solutions Since 2003

‘BE OBVIOUS’

The first thing your prospects will

see is the SlideShare name or title.

So make it descriptive and

OBVIOUS as to what you are

offering.

Don’t be cryptic … don’t leave

them guessing!

BZ9 :: Marketing Solutions Since 2003

‘GET NOTICED’

Don't clutter your front page

with lots of images and

colour!

Keep it simple ... Get to the

point … to get your

SlideShare viewed.

BZ9 :: Marketing Solutions Since 2003

'LESS IS MORE'

Say less … deliver more … people are busy

and prefer bite size pieces of information

BZ9 :: Marketing Solutions Since 2003

‘IMAGES’

Images ARE important…

Sometimes you need to be

serious …

Sometimes humour works far

better …

BZ9 :: Marketing Solutions Since 2003

‘TAGS’

Tags are also important…

Tags get you found!

Think carefully about the tags

you use, only use relevant

tags.

BZ9 :: Marketing Solutions Since 2003

‘KEYWORDS’

Keywords will:

• Get you found

• Allow potential readers to

know you have what they

want

Use keywords carefully within

your opening page,

throughout the document and

within the document name i.e

keyword.pdf

BZ9 :: Marketing Solutions Since 2003

‘IDEAS’

People like benefits …

If you have a product or

service try creating a ‘top

ten benefits for ‘XYZ’.

‘XYZ’ Can be your product

or service or something

within the niche or market

sector you work within.

BZ9 :: Marketing Solutions Since 2003

‘KEEP IT

RELEVANT’

If you are offering ‘dog handling

tips’ make sure you do just that.

Don’t get side tracked and lose

your reader …

BZ9 :: Marketing Solutions Since 2003

Don’t forget that SlideShare is a new breed of

social network, so answer your readers questions

and … be social …

BZ9 :: Marketing Solutions Since 2003

‘BECOME AN EXPERT’

People like to learn from

knowledgeable peers …

Research your subject matter, make

sure you deliver what they expect …

just like an expert!

BZ9 :: Marketing Solutions Since 2003

SLIDESHARE

RESOURCES

BZ9 :: Marketing Solutions Since 2003

• SlideShare Support

• SlideShare FAQs

• SlideShare Analytics

• SlideShare Branding

• SlideShare Lead Generation Video

• Download BZ9 Social Media Training

• Open BZ9 Account

• Contact Us

• Contact Us via Skype ID :: BZ9.com

What is BZ9? Marketing Solutions Since 2003

BZ9 :: Marketing Solutions Since 2003

Affiliate

Solutions

Webmaster

Solutions

Website Builders

Solutions Software

Solutions

WordPress

Solutions

Social Media

Solutions

IMAGE RESOURCES USED

WHILST CREATING THIS

SLIDESHARE…

BZ9 :: Marketing Solutions Since 2003

• Puzzle images from DaddyDesign.com

• Cup image from Iconfinder.net

• Magnifying glass from Pixel-mixer.com

• Traffic lights from everaldo.com

• Pumpkins from Iconka.com & yootheme.com