The Ad Club 2010 Presentation

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New Self-adhesive films in actio

Transcript of The Ad Club 2010 Presentation

Transforming Environments with Self-Adhesive FilmsTransforming Environments with Self-Adhesive Films

The Ad Club 2010

Who is FLEXcon? Who is FLEXcon?

Vast line of unique substrates, primers, adhesives and liners

Flexible manufacturing capabilities

Customer driven solutions Application specific Value placed on trust,

teamwork and long-term relationships with customers

Mutual success by working together and sharing expertise to create innovative applications

A Global Leader in Self-Adhesive Films

Innovations in Self-AdhesiveInnovations in Self-Adhesive

No-label look Squeeze Unique

Transforming Products

Shelf Top Channel Talker

Innovations in Self-AdhesiveInnovations in Self-AdhesiveTransforming Shelves

Innovations in Self-Adhesive Innovations in Self-Adhesive Transforming POP Displays

TRANSFORMING

TRANSFORMING

ELEMENTS

ELEMENTS

Innovations in Self-AdhesiveInnovations in Self-AdhesiveTransforming Windows

Same building, different brandSame building, different brand

The Mutual of Omaha storyThe Mutual of Omaha story

Used their own asset Local event promotion

• Perceived association with the Olympics

Employee areas decorated• Community pride

• Buzz was unbelievable and valuable

Innovations in Self-AdhesiveInnovations in Self-AdhesiveTransforming Unique Outdoor Surfaces

Innovations in Self-Adhesive Innovations in Self-AdhesiveTransforming Floors: Sales lift + 7-16%

Innovations in Self-AdhesiveInnovations in Self-AdhesiveTransforming Carpet

Station DominationStation Domination

Change the environmentChange the environment

Brand activation in non traditional spacesBrand activation in non traditional spaces

Envelopes the Visitor in the Themeand Creates Emotional Connection

Creating Branded Zones byCombining Multiple Applications

Transforming one spaceTransforming one space

Change the spaceChange the space

Counters & Table TopsCounters & Table Tops

Self Adhesive Gripper

Fully wrapped counterFully wrapped counter

Transforming shelves Transforming shelves

Before After

New Products to Create At-Retail Branded ZonesNew Products to Create At-Retail Branded Zones

Transforming Surfaces with FLEXmark® floor art™Transforming Surfaces with FLEXmark® floor art™

Before:

Transforming Surfaces with FLEXmark® floor art™Transforming Surfaces with FLEXmark® floor art™

Moving the shopper with FLEXmark® floor art™

Inspiring the shopper with FLEXmark® floor art™

Strengthening Relationships with FLEXmark® floor art™

FLEXmark® floor art™ Features & BenefitsFLEXmark® floor art™ Features & Benefits

Transforms Large Surface Areas Creates branded zones

in-store Enhances the

shopper’s experience• Emotional connection to

the brand and retailer

Durable Subsurface printed Meets ASTM D

2407 D standard for non-slip surfaces

Installation – Multiple Options Can be just like tiling a floor Larger sheets available

FLEXmark® floor art™ Features & BenefitsFLEXmark® floor art™ Features & Benefits

Accomplish Branded Zones to Meet Marketing ObjectivesAccomplish Branded Zones to Meet Marketing Objectives

Enhance the Shopper’s Experience and Create Connection to Brand

Empower the retail environment Prolong lingering time Create emotional connection to

brand Strengthen shopper’s

relationship with brand Give brand an edge over the

competition

Same space, different brandSame space, different brand

Floorart in EuropeFloorart in Europe

FloorartFloorart

Floorart in ActionFloorart in Action

Blondies LV, NVBlondies LV, NV

Blondies afterBlondies after

Blondies: AfterBlondies: After

PrototypePrototype

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or like this?!!

Thank you!Thank you!

Michael ChevalierNew Business Development Manager

FLEXcon

(402) 991-0011

mchevalier@FLEXcon.com

Jodi SawyerProduct Manager

FLEXcon

(508) 885-8262

jsawyer@FLEXcon.com

Providing Solutions in Self Adhesive Films