Post on 29-Aug-2014
description
The 3 C’s of Successful Content Marketing
Image Management Made Simple
What is content marketing?
“Content marketing is a marketing technique of creating and distributing relevant and valuable content to attract, acquire, and engage a clearly defined and understood target audience - with the objective of driving profitable customer action.”
Source - Content Marketing Institute
The 3 C’s of Successful Content Marketing
Create - Curate - Circulate
CreateQuality content
Create - Have a goal
● Have a purpose to your content● Creating content for the sake of creating content is a waste of
your readers time and yours● Your content marketing goal should align with your overall
marketing goal
Create - Give your visitors what they want
● Understand your audience and what they want to know● Present valuable information in an easily consumable way● If someone emailed you the content you just created, would you
be grateful?
Create - Offer what no one else can
● Readers aren’t going to just be looking for a reason to kill some time on your page
● Shed new light on a popular subject● Utilize what differentiates your business to help differentiate
your content
CurateBecome “go-to” feed
Curate - Add value
● Provide extra value to content● Simple as:
○ comb through content to find best○ provide your perspective on content or summarize○ share with your audience○ become “go-to” feed for industry news and tips
Curate - Build connections
● Give credit to where credit is due● Start engagement on social media
○ ReTweet, Like, Share others content to build connection○ Reach out on Linkedin
● Build mutually beneficial relationships
Curate - Save time
● Narrow down content from numerous sources to only most relevant and valuable
● Save your audience time by offering one location to find all the news they want to see on your topic
● Sharing too much unwanted content isn't beneficial for you or your audience
CirculateGet your content seen
Circulate - Share via many channels
● More places you share your content, the more opportunities people have to find it
● Your blog and social networks are a good starting point● Each network has a different emphasis - this allows you to share
content in different ways
Circulate - Share multiple times
● Share content with different messaging● Share content at various times● Experiment with different combinations of timing and
messaging to optimize your shares for maximum impressions and impact
Circulate - Share via multiple forms
● Don’t limit content for just one format○ Example: this slideshow was originally a blog post I wrote
● People have preferences on how they like consume information● You produce more content without requiring as much time
Image credits
Smartimage gratefully acknowledges the following photographers for sharing their original works via flickr & the Creative Commons license.
Slide Flickr Username
5 cliff1066
6 highersights
10 nickweinrauch
13 AlbinoFlea
14 Move The Clouds
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