Post on 15-Jan-2015
description
The $14000 Bike: How to Command High Fees
I planned on talking about how to command premium prices today,
and then BAM…
The $14000 Bike: How to Command High Fees
I serendipitously stumbled upon this headline:
The $14000 Bike: How to Command High Fees
That is not a typo. We’re talking about a fourteen thousand dollar
bike.
The $14000 Bike: How to Command High Fees
It’s not even that great of a bike.
The $14000 Bike: How to Command High Fees
It doesn’t come with any of the suspension or fender features that
the manufacturer’s next most expensive bike has.
The $14000 Bike: How to Command High Fees
And this one costs 4 times the price.
The $14000 Bike: How to Command High Fees
But the out of pocket experience isn’t over with that.
The $14000 Bike: How to Command High Fees
To complete the look, Gucci offers an $890 bicycle helmet, with Gucci
logo naturally, and a $105 water bottle.
The $14000 Bike: How to Command High Fees
OK. Now I know what you’re thinking…
The $14000 Bike: How to Command High Fees
This is Gucci, a very well known and a very well known-to-be-
expensive brand.
The $14000 Bike: How to Command High Fees
They can “get away” with charging these prices, but I can’t.
The $14000 Bike: How to Command High Fees
You see, the number one way to command high prices and fees is
simple…
The $14000 Bike: How to Command High Fees
And it’s the key to pretty much getting anything else you want in
life.
The $14000 Bike: How to Command High Fees
Dan Kennedy, probably the premiere expert at commanding high fees, says that getting high
fees comes down to…
The $14000 Bike: How to Command High Fees
Asking for them, and knowing how to keep a straight face. (loose
quote)
The $14000 Bike: How to Command High Fees
Just ask for the high fees and keep a straight face.
The $14000 Bike: How to Command High Fees
And the fact is this…
The $14000 Bike: How to Command High Fees
Doing so benefits everyone.
The $14000 Bike: How to Command High Fees
You see, commanding high fees isn’t all about greed.
The $14000 Bike: How to Command High Fees
It’s actually about helping your clients and customers.
The $14000 Bike: How to Command High Fees
You see, if you have the ability to command high fees and prices…
The $14000 Bike: How to Command High Fees
You have the ability to deliver higher quality products and
services…
The $14000 Bike: How to Command High Fees
And your commanding high fees can give your clients the obvious benefit of receiving better service
and attention.
The $14000 Bike: How to Command High Fees
Now what are you waiting for?
The $14000 Bike: How to Command High Fees
Raise your prices. It’s in your clients and customers’ interest.
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