Ten historical

pricing milestones

Number 10

Auctions date back to 500BC

Number 9

Opportunistic Pricing in 1666

Number 8

Dynamic Pricing at the Gallows

Number 7

Advance Purchase in 1729

Number 6

Complaining About Prices

Number 5

Price Tags in Europe

Number 4

Price Tags reach America

Number 3

The Origins of Self-Service

Number 2

The Arbitrage Pricing Model

Number 1

Price erosion over the product lifecycle

Jon Manning Managing Director

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