Ten Highly Engaging Facebook Posts

Exclusive Partners….

Before we get started… • Terminology- we have offices spread over 4 countries with us today, please be

aware of our Australian terminology- it will likely be a little different.

• Spelling- we will be using British spelling.

• Legislation- please apply everything to your legislation first.

• Questions- please write down your questions for the end of the session.

• Delayed response- there is about a 15-second delay in response.

• Group Page- we have set up a closed Facebook group page for you to join to

ask questions and receive additional support- ‘Inject Growth Series-Training

Page’.

• Members Only Video Library - you can access all recordings with the login

details that have been sent to you.

Become the perceived expert

• When you provide something of value, a person shows gratitude and wants to return the favour.

• When you give information of value to a person, you become an expert in their eyes.

• When you’re an expert, people want to do business with who they perceive to be the best (not the second best)!

• When they have an issue or a problem, they think of you.

• When you’re perceived to be the best at what you do, people will accept that you will cost more than others.

Become the perceived expert

• Providing information of value is the best way to ‘become the expert’.

• Providing information that is HIGHLY relevant to their pain, need or problem will be the information that is noticed.

• The only way to stand out in the ‘information overload age’ is to provide information that is HIGHLY useful to the reader, otherwise it will NOT get read.

• People now choose what they won’t read.

Engagement builds brand trust • Engagement gets you ‘top of mind’ with your audience- different

from being just being ‘seen’.

• Engagement on social media builds the trust in you and your brand.

• Once trust is maximised and a need for your service exists, that’s when contact will be made.

Engagement can be done 3 ways-

• Empower- Inspire and motivate.

• Entertain- connect using humour and what they can relate to.

• Educate- become the expert in their eyes through being ‘useful’.

Using memes • Memes can inspire and motivate your audience.

• Whoever motivates them gets ‘honour’ in their eyes, building trust.

• Get to know good pages where great motivational memes are placed-

-Brian Tracy

-Nick Vujicic

-Kim Garst

-Zig Ziglar

-John C Maxwell

-Darren Hardy

• Get to know their popular and not so popular memes, based on ‘likes’.

• Then save into a folder the most popular ‘likes’ memes and use them.

Creating memes • Use canva.com to create memes. Has a free and paid version.

Using humour to engage

Using articles to engage

Tribunal/Court – Winds and Cases

Using Video to Engage and Educate Make sure you like and follow Elite Real Estate!

Using Video to Engage and Educate

Using Video to Engage and Educate

Using Video to Engage and Educate

Empireindustriesllc.com

Using video ‘media stunts’

Just Listed Properties

Using Photos of Interest

Using stats

• News with occupancy rates, average rent and late rent rates for the month.

• Different type property with rent amounts expected.

• Infrastructure and development in the area.

Using tips in a post

• Add a PM tip- just one tip at a time, with a tip title.

• The more useful, the more it will engage.

• Can be words on a post or a video.

• It doesn’t matter if you’re ‘giving away’ your expertise. Owners don’t self manage because they have the knowledge to do it.

• Educate them become the expert and get the business.

Question Time