Technology makes us a Marketing Tool,

Demographic, and Target

Alexandra Sheppey 100126417

OutlineAs time advances so does technology. Marketing has made the same advancements, turning our time on the web into information. That information is filtered into demographics that can be used as a marketing tool to push a product or service to a target market.

● Introduction● Demographics and Google Analytics● Cookies● Video Marketing● Advantages● Consquences

When you think about marketing what do you think of?

● Ads in newspapers?● Billboards?● Commercials?● Endorsement deals?

Maybe 15 years ago, but today we think of things like...

FacebookCost per click

CookiesYoutubeSpotify

What do they all have in common...

The Internet

With the rapid expansion of the internet in the early 2000’s marketing campaigns and advertisements have moved away from their traditional paper based ads to online. With the use of tools such as cookies and geo tagging targeting your choice demographic has become easier and made marketing more effective.

DEMOGRAPHICS

Education levelAge

Gender

Occupation Status

Google Analytics can be used by websites to track their internet traffic. This data is helpful for creating marketing campaigns.

For instance a website could track different demographics such as male vs females visitors. If the majority is female they may cater their ads towards females or make an effort

to attract more males

Demographics & Google Analytics

Cookies

Analytics programs use cookies to collect data. Cookies work by tracking your movement on the web and remembering your preferences.

So how is this helpful for marketing?

Google and other companies use cookies to track your data and compile information on trends, demographics, and users.

They can then sell or use this information to market products and services to specific people. These people are people that have shown interest in this product or are the target market of said product

Cookies cont.

Have you ever googled something like new computers and noticed in the following days ads and banners in your browser seem to be for computers. That’s cookies at work.

Global Online Video Consumption

Video Marketing

According to the CIRA Canadians spend an average of 24.8hrs per month watching videos, TV, and movies online. That’s 24.8 less hour on traditional TV, meaning commercial advertisements have had to bridge the gap from traditional TV to online video marketing.

Has this helped or hurt the impact and success of advertisements?

HELPED

With the use of cookies advertising companies are able to target particular demographics.

Meaning that their video ads for skateboards will pop-up when teenage boys are streaming Rob Dyrdek’s fantasy factory and not when grandma is learning how to knit.

Advantage - A custom user experiences

Instead of having to search around the internet for what you want the internet brings it to you. Banners, facebook ads, youtube pop-ups, and instagram ads are all targeting towards your preferences and personality.

You are no longer faced with weeding through ads that mean nothing to you or watching video advertisements targeted towards your grandma.

Consequence - Over Saturation

Sure it’s great that technology has evolved to do our thinking for us. The ads on facebook tell us we want new shoes before we realize we want them.

But is it too much? We are forced to sit through commercials before we watch a video or igonor numerous banners while we flip through facebook. This overload of information becomes annoying and we begin to resent the companies forcing us to absorb their content.

ReferencesVolti, R. (2014). Society and technological change (7th ed.). New York: Worth.

Facebook Pages for Political Candidates and Campaigns. (n.d.). Retrieved April 12, 2015, from http://www.politicalcampaigningtips.com/facebook-pages-for-political-candidates-and-campaigns/

Instagram Adds Ad Analytics: What does it mean for marketers? (2014, September 8). Retrieved April 12, 2015, from http://digitalmarketingsuite.com/2014/09/08/instagram-adds-ad-analytics-what-does-it-mean-for-marketers/

The Canadian internet. (n.d.). Retrieved April 12, 2015, from http://cira.ca/factbook/2014/the-canadian-internet.html