ID3010 Cross Media Interaction Design

Briefing Presentation

Marc BoerArne Kranenburg

Nonda MaroulisTim Wu

Mission

“We want to encourage interaction between a number of media platforms through playful

entertainment.”

Introduction Theme Target group Moodboard Com. goal Media Proposition Scope

Introduction- Theme

- Target group

-Communication goal

- Possible media

-Proposition

-Scope

Introduction Theme Target group Moodboard Com. goal Media Proposition Scope

Theme

‘Enjoy the chaos’

The Spoorzone construction site is not annoying and frustrating. It is a once in a lifetime opportunity to have fun!

Introduction Theme Target group Moodboard Com. goal Media Proposition Scope

Target group

New Student arrivals

- Participating in the OWEE- Great interest in technology- Know how to use social services as Facebook- Have a fancy smartphone- Will not experience Delft without construction site during their study

Links- http://cmida1.wordpress.com/2009/11/21/deciding-on-target-groups/- http://cmida1.wordpress.com/2009/11/21/identity-target-group/- http://cmida1.wordpress.com/2009/11/20/four-personas/- http://cmida1.wordpress.com/2009/11/20/moodboard-target-group/

Introduction Theme Target group Moodboard Com. goal Media Proposition Scope

Moodboard

Introduction Theme Target group Moodboard Com. goal Media Proposition Scope

Communication Goal

“We want to inspire new students to become confident with their new environment.” 

Introduction Theme Target group Moodboard Com. goal Media Proposition Scope

Media

Introduction Theme Target group Moodboard Com. goal Media Proposition Scope

Proposition

“We want to leave a long lasting impression on the TU Delft students, emphasizing the beneficial nature of the construction project and the organizational forte of the Delft community “

Introduction Theme Target group Moodboard Com. goal Media Proposition Scope

Scope

- One time event that can be repeated every year

- Run time: a week, during the OWEE and study introduction weekends.

Introduction Theme Target group Moodboard Com. goal Media Proposition Scope

Summary

- New student arrivals

- A construction site is not annoying, it is fun. So enjoy the chaos

- Targetgroup has great interest in technology and know how to use social media

- Cell phone, social media, free newspapers, popular weblogs

- Show the positive side of the construction area

- One time event that can be repeated every year during the OWEE week

Links

- http://cmida1.wordpress.com/2009/11/21/reflection-on-writing-our-briefing/