#tbdi2014Rimini  9-­‐11  Oct    2014

Giampiero Nadali giampieronadali@mac.com

gnadali@fermentidigitali.com

How to communicatewine territoriesand brandsin the digital era

digital wine business

Elisabetta Tosi Giampiero Nadali

wine social mediaweb marketing

educationexport & branding

wine bloggers tours

new sales channels

wine events

Sicily, Mount Etna Wine Region - 2012

Western Sicily, Marsala & Menfi - 2013

Lugana DOC, Lake of Garda - 2014

ROI: “Building relationships”

•Trips are only the “first step”

•Winegrowers are the protagonists

•Before the trip:

•we try to educate wineries to use properly wine social media to maximize engagement with visitors

•After the trip:

•follow ups, SM campaigns, engaging visitors in future visits in their countries, etc.

•fuel the interest of created new ambassadors

Branding a winery/wine region

•Detailed info on every aspect of production (before and during the trip)

•Different approach for different visitors: are they pros? are they wine lovers?

•Creating contents in real-time,monitoring contents after the trip

•ROI: “reach”, “impressions”, “sentiment”, “posts”, “photos”

Elisabetta Tosi lizzytosi@gmail.com

Mobile: 348 5178920

Giampiero Nadali giampieronadali@mac.com Mobile: 348 7419566

fermentidigitali.com

marketing@fermentidigitali.com