Taking Control of Content: Why Corporate Communications Should Control Branded Content

Post on 11-May-2015

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2014 is the year of content. It's estimated that companies will spend $135 billion on content marketing this year alone. As a communications executive, you know the value of having control over your brand's message. With so many platforms and formats in today's content-heavy landscape, it's important for corporate communications to have ownership over branded content to ensure a united and consistent brand story. 451 Marketing Founding Partner AJ Gerritson explains: • The importance of content marketing • Why corporate communications should control content • How to manage and scale content marketing programs

Transcript of Taking Control of Content: Why Corporate Communications Should Control Branded Content

617-259-1605

AJ@451marketing.com

www.linkedin.com/in/ajgerritson

@AJGerritson

www.451Marketing.com

media relationsblogger relationskey messages

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(Custom Content Council)

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Content marketing coordinator

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617-259-1605

AJ@451marketing.com

www.linkedin.com/in/ajgerritson

@AJGerritson

www.451Marketing.com