Tagkast - Social Activation Technology for Event Marketers

Post on 27-Jun-2015

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Tagkast is an enterprise social marketing platform that event marketers use to engage with event guests, capture leads, and spread brand content on social media. Tagkast's proprietary software is built around key motivators of consumer engagement and leads the event technology industry with unmatched rates of crowd participation, social sharing, and digital engagement. Up to 95% of event guests engage with the portable tablet platform and on average 65% will share branded content to their personal social networks. The content that is shared – branded photos, videos, links – generates millions of additional brand impressions in an authentic, native way. Learn more at www.tagkast.com.

Transcript of Tagkast - Social Activation Technology for Event Marketers

TAGKAST INTRODUCTION

Social Activation Technology for Event Marketers

12/9/14 www.tagkast.com 1

Engage Event Guests � Capture Leads � Create Live Social Content

WHY TAGKAST?

Up to 95% of event guests engage and, on average, 65% will share branded content to their personal social networks.

As a leading provider of technology in the event marketing industry, our software generates unmatched rates of crowd participation, social sharing, and data capture

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BRANDED LIVE SOCIAL CONTENT

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The branded content consumers share serves as an implied endorsement of your product to all of their friends and family

HOW TAGKAST WORKS Tagkast seamlessly integrates into your event resulting in widespread

participation and optimal live and digital brand exposure.

Tablet platform successfully reaches more attendees resulting in more on-site consumer engagement.

Software instantly brands the experience and facilitates on-site social sharing to Personal Facebook or Twitter accounts.

The content is optimized for social display allowing you to pass authentic, brand messages in a scalable way.

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THE USER EXPERIENCE Our patented software is designed to convert at events. We can get

up to a 95% on-site participation rate and average 65% social share rates

PHOTOS SURVEY EMAILPHOTOS SURVEY EMAIL PHOTOS SURVEY EMAILPHOTOS SURVEY EMAIL

1. View Branded Photo 2. Log into Your Preferred Social Media Account

3. Like or Follow Brand Social Accounts- Facebook or Twitter

4. Communally Tag Your Friends and Share Photo

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ADDITIONAL ACTIVATION FEATURES

Facilitate Contests and Sweepstakes Direct Brand Photo Album Streaming

Low-Internet and Offline Mode E-Commerce and Content Link Sharing

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LEAD GENERATION FEATURES Advanced lead generation capabilities are incorporated into the activation interface to fuel your sales pipeline with quality leads.

High-conversion lead capture forms are embedded directly into the sharing process.

Forms are fully customizable including the ability to uniquely set your terms of agreement.

The information captured can be easily downloaded from the portal and synced into your CRM.

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TAGKAST ADMIN PORTAL Increase your measurability and lower the risks typically associated with live event marketing through sophisticated, real-time reporting.

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ACTIVATION SERVICES Software licenses or turnkey marketing programs (with staff and

professional services) are available

Tagkast’s platform is available in mobile and stationary activation installations designed to integrate into your event and maximize engagement and sharing.

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PROVEN LIVE + DIGITAL RESULTS

3,201 Photos

482 New Facebook Fans

2,316 E-mails Collected

6,746 Likes or Comments

421,999 Impressions

1,253 Unique Tags

LIVE ENGAGEMENT

DIGITAL RESULTS

2014 College Tailgate Series with GEICO

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PROVEN LIVE + DIGITAL RESULTS

1,725 Photos

623 New Facebook Fans

1,127 E-mails Collected

21,593 Likes or Comments

1,021,896 Impressions

1,555 Unique Tags

LIVE ENGAGEMENT

DIGITAL RESULTS

2014 Down and Dirty Mud Runs and Obstacle Races with Subaru

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TRUSTED PLATFORM “Tagkast presents a unique opportunity for Subaru within this space. Through Tagkast's efforts, we are able to engage consumers beyond just our physical event activation, and our message is socially amplified. We are able to create engagement with consumers more so than we ever have been.”

Tim Tagye, Promotions and Sponsorship Manager for Subaru of America

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