Taggin’

Tallinn!

Blending virtual and physical presence in the

city

Project nature

Laboratory of:• locative media• public contributions• social software• new mobile technologies• mobile interfacing

Project umbrella

A core concept and technology from which emerge new:

• content concepts• student projects• open source culture• technological extensionsNewer ready!

Spraying graffiti not encouraged

Add a virtual tag

• GSM• GPS• map-click

X

Mauri was here!

59°43.7’N 24°74.3’

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Content community

• Community of peers• Has a moderator• Own rules of e.g. membership, acceptance, priorization and evaluation -> game!

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My Tallinn

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Tags, blogs and communities

Content community & ”game” = ontological dimension of the city

Tag = X was here...•Individual presence•Coordinates•Time•Content link•Community

Blog = individual track

Hybrid coordinate system of TallinnBlend:• Geographical coordinates tracked by GSM, GPS, or manually associated with

• Content collection coordinates = Experiential coordionates

Community and social software New tag contents:• peer-evaluated• moderated• accepted/rejected

• competed• elaborated jointly

Immediate p2p communication facilitated

Technical background: Soft ontology• Numerical and spatial conceptualization

• Dynamically adaptive dimensionality

• Allows degrees of relevance• Allows multiple-perspectives to data

Dealing with complexity• Soft ontology allows individual perspectives and foci = filtered view

• Automated statistical means of integrating similar collections

• Built-in competitive mechanisms (within community, between communities)

Goals

• Promoting Tallinn• Promoting mobile & locative technologies and services

• Stimulate open source community & innovation

• Generate study projects• New revenue logics• Indirect boposts to economy

Role of the city?

• Facilitate citizen’s and visitors own contributions

• Provide historical backgrounds, facts etc., embedded in TT as content collections

• Promote the city using TT

Core challenges

Initial challenges• Location technologies• Legal solutions• Soft ontology management• Web & SMS interfaces• Social software• Server & Database solutions

Funding sources

• Virtual Tallinn (Tallinn Cultural Capital 2011)

• Operators (-> more traffic)• Mobile manufacturers (more interest towards localization and navigation)

• Location-based database industry

Related projects

• Positium Tallinn project• Katumuisti (Street memory)• Yellow Arrow• Visby Under• Merkitys-Meaning

• many more...

Example concepts

The project supports a range of location-based concepts

Brainstorming wiki