• 13.500 estaciones de radio (frente a 6 mil en 1960)
• 17 mil revistas (frente a 8.400 en 1960)
• 82 canales de TV por casa (frente a 5 en 1960)
Y todo el web, con sitios y blogs
“Unfortunately,
in this industry
the consumers
no longer value
advertisments”.
Joseph Jaffe
THE
DIGITAL TSUNAMI
The digital path of the
nineties
The Story So Far, CJR, may 2011
Websites are
not the future
They don’t make money
They attract audiences that only visit quickly
The were created by a analogous
mentality
Google’s system “free” is of
no use to the media.
The web is dead,
long live the internet
“controlling the scarcity of something that isn’t scarce can’t work”
• Joey Baker, blogger
KEY POINT: WHAT’S NEXT IS MOBILE
KEY POINT:
DIGITAL TECHNOLOGY ALREADY HAS
OTHER PILLARS OF SUPPORT
Everything started
with a tablet
So the future of media is a tablet?
I am convinced. And it’s not
only me thinking this: Amazon, Apple, Google…
Is the revolution coming?
The revolution is coming. It’s the moment to explore; to be
the first to create the best experience on tablets.”
Antecessor:
Electronic Ink
“We really believe in the sacrosanct nature of the page, the beauty of
the page”(McCue, Flipboard)
Otro camino
"Even texts on papyrus (where the idea
of scrolling comes from) were divided into
pages."
Declaraciones de Fpulliux
KEY POINT:
ENTER THE SOCIAL SPACE
Printing lead us from personal communication to mass communication.
Local, evanescente Global, permanente
“The word “publishing” means a cadre of professionals who are taking on the incredible difficulty and complexity and expense of making something public. That’s not a job anymore. There’s a button that says “publish”
“Self expression is the new
entertainment”
“Power has shifted. Brands used to be able to say what they wanted because they bought the space.”