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SyfyComic-Con 2009iPhone Application

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Comic-Con San DiegoStarted 40 years ago as a small comic book-based event

Currently the largest sci-fi and fantasy convention in the world

Approximately 126,000 people attend over the course of four days

Major film studios, genre television networks and properties all exhibit

National media outlets provide full coverage

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Syfy.com’s Online CoveragePrint and video news coverage via SCI FI Wire

Information on Syfy show panels and events during Comic-Con

Video coverage of Syfy’s panels

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A “Digital Premium”

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See a schedule of Syfy’s panels

Read SCI FI Wire’s news coverage of the convention

Sign up for SMS alerts

Download and buy Syfy’s other iPhone apps

Visit Syfy.com’s iPhone-optimized site

A “Digital Premium”Syfy worked with Gloto to create an app that let fans:

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A “Digital Premium”

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Shoot and upload photos from the convention

View and rate submitted photos

A “Digital Premium”Syfy worked with Gloto to create an app that let fans:

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Helping fans participateShooting or selecting a photo

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Helping fans participateShooting or selecting a photo

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Helping fans participateAdding a caption and uploading a photo

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Helping fans participateViewing photos

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Helping fans participateViewing photos

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Helping fans participateViewing and posting comments

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Helping fans participateViewing location of photos (and Syfy events)

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Helping fans participateLogistical Considerations

24-hour monitoring of uploads to approve photos – no photos went up without being viewed and approved

24-hour monitoring of comments - no comments went up without being approved

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Helping fans participatePromotion

Promotional units on Syfy.com, including prominent placement on the Comic-Con page

Hand-outs by street teams in downtown San Diego

Demonstrations by street teams

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Helping fans participateResults

Application was added to the iTunes App Store on July 20th

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Helping fans participateResults during Comic-Con

Over 2mm page views generated by users browsing photos

Over 38k downloads and installs of the app

Over 2k photo uploads

Over 3k comments

Over 4k ratings

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Helping fans participateResults to date

Over 3.7mm page views generated by users browsing photos

Over 51k downloads and installs of the app

Over 2k photo uploads

Over 3.5k comments

Over 4.8k ratings

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What’s next