Post on 14-Jul-2015
Gigi Johnson, EdDGigi Johnson, EdDUCLA Center for Music InnovationUCLA Center for Music Innovation
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SURVIVINSURVIVING THE G THE SHIFTSHIFT
RethinkingMUSIC AND DATA
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We now create for a connected world
Source: Facebook
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Surviving Innovative Disruption: Rethinking “Owning” Music
Nielsen/Soundscan
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Bigger US Shifts YTD 2014
Nielsen/Soundscan
CONNECTEDINNOVATION
(MASSIVE) SYSTEMIC CHANGE
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We Have Arrived…At???
Flickr/jgoge123 cc 2.0
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DATA now Drives Connected Value
Flickr/notbrucelee
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Digital Drivers Reconnect Time and Place with Data
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Shifting Who/How Pays around Data and
ability to RENT vs. “Own”
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New Aggregators: New Aggregators:
“No” Inventory “No” Inventory CostCost““
Wired, October 2004Wired, October 2004
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Techmeme: Social graph vs. Interest
graph – The Age of Relevance
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Shifting Powers: Information, Recommendation, and/or Relevance
Time & Place: Data Recrafts Assumptions Around “Local” Content
• Local: New media based on filters and data• Heatmaps for digital listening and decision-making• Search-based hyper-local advertising and apps• Mobile beacons for concerts?• New business combinations? Local creation? Local
social tools/conversations?
New Ecosystems: Integrating Re-Aggregators
The 3 A’s + F – Core to New Data Ecosystems
SURVIVINGTHE SHIFT
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