Post on 05-Apr-2017
Takeaways From SXSW 2017:
How One Visual Campaign is Fighting
Homelessness
Kyle Grazia
March 2017
OCHWW @ SXSW
IN THE NEW WORLD OF DATA AND INFORMATION
WE ARE BEING OVERWHELMED
SXSW TOOK A DEEPER LOOK AT COMBATING THIS THROUGH THE LENS OF
HOW ONE VISUAL CAMPAIGN IS FIGHTING HOM
ELESSNESS
THE WAY PEOPLE CONSUME INFORMATION
IS CHANGING DAILY• 81% of people only skim through content
• People have an easier time remembering if
information is presented visually
• More than 84% of communication will be visual by
2018
What Works:
• Simple, clean, high-level information
(don’t overload with extra content)
• Maintain a consistent ownable style
(don’t use stock themes)
• Pick colors that resonate with your
audience
• Use photography style that feels
sincere and real (don’t use stock photos)
VISUAL COMMUNICATION REPRESENTS INFORMATION IN A
GRAPHICAL WAY, HELPING TO TELL A MEANINGFUL STORY
THAT IS QUICKER AND IS EASIER TO UNDERSTAND.
( WECOUNT HELPS PEOPLE ASK FOR ITEMS THEY NEED, AND HELPS
COMMUNITY MEMBERS GIVE DIRECTLY TO THEIR NEIGHBORS )
Killer Infographics donated their time and resources
to help nonprofit WeCount with a powerful visual campaign
that connected with their audience and helped meet their goals
THANK YOUTo continue the conversation,
Please reach out to: kyle.grazia@ogilvy.com