Post on 05-Dec-2014
description
Sweden Days - Most successful cases within Swedish Digital MarketingSweden Days 2011
AGENDA
ABOUT DEASIGN (10 min)
STATISTICS & TECHNICAL TRENDS (30 min)
SWEDISH CASES ON DIGITAL MARKETING (50 min)
LEARNINGS & DISCUSSION (30 min)
ABOUT DEASIGN (10 min)
WE DELIVERDigital solutions for our clients internal and external digital channels.
WE CREATEBrand value, sales and relationships by using digital channels.
FRÖJDProduction CompanyEstablished 2005
DEASIGN SWEDENDigital AgencyEstablished 1999
DEASIGN FINLANDDigital AgencyEstablished 2008
DEASIGN RUSSIADigital AgencyEstablished 2010
WE AREA digital group with strategy, creation and production in focus.
WE CONSIST OF70 co-workers crazy about digital media.
DEASIGN GROUP
DIGITAL PRESENCE
Mobile Applications
Web sites
iPad
Digital screens
Blogs
Web-tv
Online advertising
Games & Competitions
Social networks
Campaign sites
Promo sites
WE ARE HELPING OUR CLIENTS WITH THEIR DIGITAL PRESENCE.
SOME OF OUR CLIENTS
We are a full service agencyStrategyPlanning/analysisProduction/Project ManagementArt Direction WebbdesignInformation ArchitectsCopywritingMotion designFront end developmentBack end developmentWeb editing services
STATISTICS & TECHNICAL TRENDS (30 min)
**NASA
SWEDENUsers: 8 400 000 (92,5%)Growth 2000 - 2010: 107%
RUSSIAUsers: 59 700 000 (42,8%)Growth 2000 - 2010: 1 825%
*Internetworldstats.com, 2010
VATICANUsers: 93 (11,2%)Growth 2000 - 2010: ?%
GERMANYUsers: 65 100 000 (79,1%)Growth 2000 - 2010: 171,3%
**NASA
SWEDENUsers: 8 400 000 (92,5%)Growth 2000 - 2010: 107%
RUSSIAUsers: 59 700 000 (42,8%)Growth 2000 - 2010: 1 825%
*Internetworldstats.com
VATICANUsers: 93 (11,2%)Growth 2000 - 2010: ?%
GERMANYUsers: 65 100 000 (79,1%)Growth 2000 - 2010: 171,3%
A good source of information:
”The youth barometer”
*Undomsbarometern 2011
Sit in front of the computer/Internet:
Listen to music:
Look at ”normal” tv (not internet/phone):
Listen to the radio:
Read magazines in paper format:
Usage of media, frequency.
Watch a film/dvd/blueray:
Play computer games:
Every day A few times/Week
Once a week A few times/month
Seldom Never
281How many friends do you have at Facebook?
*Undomsbarometern 2011
Over 50% of young people in Sweden are following one or more brands/
companies at Facebook.WHY?
To get information & news (ca 82%)To show others that I like the company (ca 45%)To show the company that I like them (ca 45%)
To get good offers (ca 41%)To give opinions on the companies products/services (ca 25%)
To easier get in contact with them (ca 25%)To understand what others think about them (ca 12%)
To find out which other people that likes them (1ca 10%)
*Undomsbarometern 2011
SWEDISH CASES ON DIGITAL MARKETING (50 min)
INSIGHTS TARGET GROUPCLEAR AIM
BRAND & PRODUCT
TRENDSCREATIVE CONCEPT
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A SMART DIGITAL SOLUTION
TECHNICAL POSSIBILITIES/CHANNELS
What is a digital solution?
Technical innovations effects digital marketing.
Geo-localization trend
Augmented reality
SAS Globe of Fortune
*Agency: CP+B EuropeWatch case video at: http://www.youtube.com/watch?v=MYD8YLOdRmg
SAS Globe of Fortune
117 857 turns/ 2 weeks
*Agency: CP+B Europe
IKEA Showroom
*Agency: Forsman & BodenforsWatch case video at: http://www.youtube.com/watch?v=0TYy_3786bo
IKEA - Showroom
*Agency: Forsman & Bodenfors
FN - Unselfish status
*Agency: Ogilvy StockholmWatch case video at: http://www.youtube.com/watch?v=V4BvSwoSn8M
FN - Unselfish status
*Agency: Ogilvy Stockholm
Don´t tell Ashton
*Berghs School of CommunicationWatch case video at: http://www.youtube.com/watch?v=C2a6NI9Rua0
Don´t tell Ashton
*Berghs School of Communication
Mini Getaway Stockholm
*Agency: Jung von Matt StockholmWatch case video at: http://www.youtube.com/watch?v=WMWu1h_6OfE
Mini Getaway
*Agency: Jung von Matt Stockholm
LEARNINGS & DISCUSSION (20 min)
Keep it simple.Do not re-invent the wheel.
Have a strong communicative concept.
Be ready to change and adapt.Be interactive.
Embrace the technical possibilites.
Learnings
Build in share-ability in the solution.