Post on 28-Dec-2015
Sustainable Food Cities presentation
Junk Free Checkouts
Supermarket checkouts make you fat!
Amanda’s Story
Oh no, here we go again .....
• Chuck Snacks off the Checkout - reports and campaigning in 2003 & 2005
• original campaigning by Iona Lidington, who worked with community dental health teams and community dieticians.
Checkouts Checked OutCFC report 2012
• ‘No change at the till’. • Junk food often positioned at children’s eye level. • Bad practices now spreading to smaller format stores and
non-food retailers.• Recommendations for ASA on marketing rules and
government action on Responsibility Deal, as well as retailers.
Public Response: Wall of Shame
One moment is all it takes ....24 October 2012, BBC Radio 4 Today Programme
• An interview between Jim Naughtie and Sian Jarvis, Asda spokesperson, about traffic light labelling.
Sian Jarvis (Asda spokesperson):“One in three of our checkouts are guilt free”
vs James Naughtie (Today presenter):
“So two out of three of your checkouts are deliberately guilty. You try to tempt people, that’s your job.”
---> “Asda boss in PR gaffe”
Junk Free Checkouts Campaign
Checkout Challenge
www.junkfreecheckouts.org
Lidl's Journey
Nov 2012 - Responsibility Deal pledge on increasing fruit & veg consumption = introducing 1 x ‘Healthy Till’ in each store
Jan 2013 – 10 week trial resulted in 20% more traffic via that till
Spring 2013 – extended trail to 2 'Healthy Tills' per store
November 2013 – approached CFC to ask for further advice
Jan 2014 – introduction of healthy checkouts across all tills - inc all store formats; no seasonal exceptions; nutrition profiling model to determine products.
Tesco's Journey
20 years ago! - Removed sweets and chocolates from checkouts of larger stores.
Autumn 2013 – trial in 40% Express stores + extra in Extra stores
May 2014 – announced will remove all sweets and chocolates from all of its checkouts in all of store formats, by end of 2014
Common themes with Lidl: trials worked; customers approved
Will the dominoes now fall?
Waitrose, Asda and Morrisons- all waited to see details of Responsibility Deal pledge on food
promotion. But now … ????
M&S – will it make further improvements ?
Iceland, Aldi, WHSmith – any hope ?
Non-food retailers – how to engage them ?
Changing supermarket marketing habits for good
What we would like to see from our major retailers:Reformulation – less sugar, salt & fat in productsFront-of-Pack traffic light labellingPrice promotions – making healthy food more affordableBalance of promotions – shift to promoting healthier productsInfluencing promotional strategies of proprietary brands
But turkeys usually don't vote for Christmas
→ government intervention needed – not voluntary deals or no deals at all.
Possible Campaign Options 1) Surveys + Audits + Wall of Fame / Shame- ie. collection & display of information
1) The Checkouts Challenge – store level action
1) Letters to Supermarket Managers, head offices + Department of Health
2) Connect up with other public health groups
malcolm@sustainweb.org
www.childrensfood.org.uk
Follow us on twitter:@childrensfood