Post on 24-May-2020
Sustainable Business Relationship Bui lding
Through Digital Strategy Solutions
Implementing
Lead Scoring Within Your Digital
Marketing
By NX3
In todays digital world with ever expanding channels, it’s important to connect with your customers and understand their interests and behaviors.
With so many technologies and channels available, it is important to choose the right marketing solutions to connect with the right audience.
Page 5 Marketo Proprietary and Confidential | © Marketo, Inc. 8/2/2017
Marketo Applications LaunchPoint Partner Applications
Marketing Automation
Prospect Data
Search Engine
Marketing
Online Advertising and more…
Prospect and Customer Touch Points
ERP and other enterprise apps Customer Profile &
Behavior Data
Marketo Platform (Multi-tenant SaaS, globally hosted)
Design Studio
Social Campaigns
Analytics Real-Time Personalization
API
Customer Systems (CRM, E-Commerce, Loyalty, etc.)
The Big Picture
Lead Scoring with Marketo
Lead Scoring Funnel Customer Journeys Across Channels
Attract
Engage
Enable
Measure
Awareness to Interest (MAL)
Marketing Qualified Lead (MQL)
Anonymous Lead
Sales Qualified Lead (SQL)
Opportunity
Closed Won
Renewal
Loyal
Internal Sales Accepted (SAL)
MARKETO ENABLED FUNNEL
Conversion
Attract
01 Stage
Channels
Awareness to Interest (MAL)
Marketing Qualified Lead (MQL)
Anonymous Lead
Sales Qualified Lead (SQL)
Opportunity
Closed Won
Renewal
Loyal
Internal Sales Accepted
(SAL)
MARKETO ENABLED FUNNEL
Engage in a Personalized Dialog
Engage
02
Channels
Stage
Awareness to Interest (MAL)
Marketing Qualified Lead (MQL)
Anonymous Lead
Sales Qualified Lead
(SQL)
Opportunity
Closed Won
Renewal
Loyal
Internal Sales Accepted (SAL)
MARKETO ENABLED FUNNEL
Sales Enablement
Enable
03
Channels
Stage
Awareness to Interest (MAL)
Marketing Qualified Lead (MQL)
Anonymous Lead
Sales Qualified Lead (SQL)
Opportunity
Closed Won
Renewal
Loyal
Internal Sales Accepted (SAL)
MARKETO ENABLED FUNNEL
Lifecycle Management
Measure
04
Channels
Stage
Awareness to Interest (MAL)
Marketing Qualified Lead (MQL)
Anonymous Lead
Sales Qualified Lead (SQL)
Opportunity
Closed Won
Renewal
Loyal
Internal Sales Accepted (SAL)
MARKETO ENABLED FUNNEL
With advent of social media, behavioral lead scoring has become essential part of marketing strategy.
Marketo + Facebook Custom Audiences Marketo powerful segmentation engine + Facebook’s extensive reach
MATCH
Anonymous or known
Website Visitors
Marketo + Twitter Lead acquisition in twitter stream seamlessly synced to Marketo
Post
Call to
Action
Landing
Page
Redirect
Twitter Customer journey
Marketo + Google Connect and Enhance Customer Journey Data
Thank you.
NX3 Corporation About NX3
NX3 is a one stop solution for all your digital needs. Using
advanced digital platforms like Marketo and Salesforce for
coaching, marketing and enablement, NX3 has a knack for
transforming your business in a matter of months. We lay special
emphasis on developing a very personal relationship with our
customers. At NX3, we aspire to create a customized
individualistic experience through our services not only for our
customers but for their customers as well in a chain of steps
carefully designed in the form of a customer journey. We execute
across multiple channels to achieve maximum traction for our
clients.