Post on 17-Oct-2014
description
Supercharge Your Inbound Marketing in 2013
#InboundTO
Dev Basu & Vlad Rascanu, January 17 2012
Tonight you’ll learn how to
Rock Inbound Marketing
I Tried Inbound Marketing Once…
It was Horrible…
Tonight you’ll learn how to
Rock Inbound Marketing
I Tried Inbound Marketing Once…
Leads to Sucky Results
Upside Down Marketing
Tonight you’ll learn how to
Rock Inbound Marketing
I Tried Inbound Marketing Once…
Inbound Makes Sense
Tonight you’ll learn how to
Rock Inbound Marketing
I Tried Inbound Marketing Once…
R
Blogs +Blogging
Comment Marketing
News/Media/PR SEO
Social Networks
Word of Mouth
Q+A Sites
Forums
Online Video
Podcasting
Webinars
Research/White Papers
Infographics
Social
Bookmarking
INBOUND MARKETING! (AKA all the “free” traffic sources)
Direct/Referring Links Type-In Traffic
Local Portals
Evaluating a Typical Search Result
Tonight you’ll learn how to
Rock Inbound Marketing
I Tried Inbound Marketing Once…
Tonight you’ll learn how to
Rock Inbound Marketing
I Tried Inbound Marketing Once…
Tonight you’ll learn how to
Rock Inbound Marketing
I Tried Inbound Marketing Once…
Tonight you’ll learn how to
Rock Inbound Marketing
I Tried Inbound Marketing Once…
Building a site with no SEO
is like building a car with no
engine.
Tonight you’ll learn how to
Rock Inbound Marketing
5 Strategies to Supercharge Your Inbound Marketing
Hack
Keyword
Research
Hack Content
Ideation
Hack
Influencer
Identification
Hack
Distribution
Hack Content
Generation
5 Strategies to Supercharge Your Inbound Marketing
Hack Keyword
Research
1. Hack Keyword Research
http://www.soovle.com/
1. Hack Keyword Research
http://ubersuggest.org/
1. Hack Keyword Research
http://adwords.google.ca/o/KeywordTool
1. Hack Keyword Research
1. Hack Keyword Research
http://clues.yahoo.com/analysis
5 Strategies to Supercharge Your Inbound Marketing
Hack Content
Ideation
2. Hack Content Ideation
http://seogadget.com/using-google-docs-to-generate-hot-content-strategies/
2. Hack Content Ideation
http://bottlenose.com/
2. Hack Content Ideation
http://developers.facebook.com/docs/reference/plugins/activity/
4. Hack Content Distribution
https://ifttt.com/
5 Strategies to Supercharge Your Inbound Marketing
Hack Influencer
Identification
3. Hack Influencer Identification
https://followerwonk.com/
3. Hack Influencer Identification
http://mentionmapp.com
3. Hack Influencer Identification
http://www.twilert.com
5 Strategies to Supercharge Your Inbound Marketing
Hack Content
Distribution
4. Hack Content Distribution
4. Hack Content Distribution
http://scrapebox.com/
4. Hack Content Distribution
http://www.yesware.com/
5 Strategies to Supercharge Your Inbound Marketing
Hack Content
Generation
5. Hack Content Generation
5. Hack Content Generation
http://knowem.com
5. Hack Content Generation
http://www.tynt.com/
5. Hack Content Generation
https://www.google.ca/imghp?hl=en&tab=wi
Brilliant Content + Great SEO + Social = Success.
Great
Content +
SEO
Friendly +
Social
Sharing +
Link
Building
=
Higher
Rankings
More
Readers
More
Followers
More
Influence
=
Unmatchable
Marketing &
Advertising ROI
Traffic Before SEO
Recommendation
Implementation
Traffic After SEO
Recommendation
Implementation
( 600% Jump in Traffic)
Thank you