Lessons LearnedNick Park, AutoTrader.com

part 1(MIS)adventures in

product management

1: ThE value of project managementIn which we realize that we can’t manage ourselves

as well as we thought

2: the value of designIn which a cliché turns out to be really true

3: The uninstallable appIn which we spend 8 hours at a client site and get

nowhere

4: The disagreement on terms

In which you can’t see each other’s perspective

5: the reality distortion fieldIn which a product leader perceives the world a

little differently

part 2How to win

customers and influence people

6: the listener and the expertIn which you successfully master both

7: the avoidance of a deckIn which you respect the intelligence of your

customer

8: THE INDUSTRY guruIn which the government says

“Oh! That’s what our regulation means!”

9: data, data, dataIn which inflexible minds flex

10: Try, try and try againIn which an idea finally finds its time

Thank you!Nick.Park@AutoTrader.com