Post on 27-Jan-2015
description
CONVIVIAL TOOLBOX Generative Research for the Front End of Desig Sanders, L., Stappers, P. (2013)
Creativity
Level Motivated by Purpose Example
Doing Productivity Getting something done
Organizing herbs and spices
Adapting Appropriation Making things my own/better
Embellishing a ready made meal
Making Asserting my ability or skill
Make with my own hands
Cooking a recipe
Creating Curiosity Express my ability
Dreaming up a new dish
The Creative Process
Preparation • Collecting
background information
Incubation • Reflection and
processing
Intimation • Feeling of
finding a solution
Illumination • The moment
of clarity
Verification • The idea is
verified consciously and applied
Collective Creativity
MATERIALS PLACES SPACES
BODY
HEART
HEAD
MATERIALS PLACES SPACES
BODY
HEART
HEAD
MATERIALS PLACES SPACES
BODY
HEART
HEAD
IDEAS
Levels of Knowledge
Explicit
Observable
Tacit
Latent
Surface
Deep
Sensitizing
Say, Do and Make Tools
Explicit
Observable
Tacit
Latent
Surface
Deep
Say
Think
Do Use
Know
Feel Dream
Interviews
Observations
Generative Design
What People:
Methods Knowledge
The Path of Expression
1
2 3
4
Future
Past
Sensitizing
Sensitizing EXAMPLES • Workbooks between 6-12 pages • Small booklets • Single sheet of paper • A deck of cards with instructions • Boxes with components and instructions for use • Mobile phone with occasional sms • A sequence of e-mails with small assignments • Cameras with instructions for use
Toolkits • Is it for stimulating expression of memories and feelings? • Is it a means for the participants to enhance their
understanding of an experience, a product or an environment that they are familiar with?
• Is it for facilitating the expression of dreams and aspirations for experience?
• Is it primarily for the research team to gain empathy with the participants?
• Depending on the stage: exploratory or not the toolkit will have to allow focus
Toolkit
Trigger Sets • Varied in content • Varied in abstraction • Varied in levels of ambiguity and openness • Varied in aesthetics • Varied in form
Trigger Sets
Focus
Sco
pe
Focu
s
1 2 3 4
Path of Expression
1 2 3 4
Sensitizing Session
Sampling
Opportunistic sampling Representative sampling Purposive sampling
Facilitating
Analysis What people User centered design Generative design
Say Transcripts Questionnaire data Interview notes
Transcripts Questionnaire data Interview notes
Do Photos Videotapes Observation notes
Photos Videotapes Observation notes
Make Image collages Cognitive maps 3-D models Workbook data Transcripts of stories Annotated photographs from participants Observations of people’s behavior during workshops
Hints • Analysis on the wall let’s the team participate in finding
the patterns • Collective creativity is best in face-to-face formats, but
may change in future as online tools proliferate and advance
• Consider light and dark scenario’s when exploring the implications of introducing a new technology in the workplace
• Under promise and over deliver to maintain positive client relationships
• Use generative tools to facilitate creative collaboration in your meetings with the client, too